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- Tasks: Lead innovative digital marketing campaigns in the beauty and fragrance sector.
- Company: Global beauty company with a vibrant, hybrid work culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape global brand presence and unleash your creativity in a fast-paced environment.
- Qualifications: 5+ years in digital marketing, preferably in beauty or consumer goods.
- Other info: Collaborative team atmosphere with mentorship opportunities.
Digital Marketing Manager – Beauty & Fragrance
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.
Victoria, London | Hybrid | Global company
Are you experienced within digital marketing with a love for beauty and fragrance?
This is your chance to a growing company and take the lead in shaping their digital presence worldwide! Looking for a Digital Marketing Manager who loves bringing fresh ideas to life and knows how to deliver high impact campaigns that excite, engage and convert.
You’ll report to the Global Head of Marketing, collaborate with cross-functional teams, and manage a Social Media Executive to deliver high-impact, innovative campaigns.
Key Responsibilities
* Lead the creation and execution of multi-channel campaigns, including Paid Social, Organic Social, Email, PPC, SEO, SMS, and Display.
* Take hands-on ownership of Meta Ads, Google Ads and TikTok Ads campaigns, ensuring strong performance against KPIs.
* Manage the digital marketing budget, optimising spend to deliver excellent ROAS and efficiency.
* Plan and oversee the digital campaign calendar, including new product launches.
* Develop engaging content for social, email, and web, with a focus on audience growth and engagement.
* Spot opportunities to enhance consumer engagement and deliver brand-building activations.
* Beneficial to have experience with Amazon and TikTok campaigns or managing an Amazon / TikTok agency
* Ensure consistent brand messaging and creative across all channels.
* Support product launches, PR activations, and sampling strategies to strengthen brand awareness.
* Manage and mentor the Social Media Executive, setting clear goals and supporting development.
* Collaborate with internal teams (sales, design) and external partners (influencers, agencies) to maximise results.
* Monitor campaign performance through tools such as Google Analytics and Meta & TikTok Ads Manager.
* Provide actionable insights, analyse ROI, and build strong business cases for new initiatives.
Skills & Experience
* 5+ years in brand management or digital marketing, ideally within beauty, lifestyle, or consumer goods.
* Degree in Marketing, Business, Communications, or similar.
* Strong hands-on experience with Meta Ads Manager, Google Ads, and email platforms (e.g. Klaviyo).
* Knowledge of TikTok Shop and Amazon Seller Central is an advantage.
* Strong commercial acumen with experience managing budgets and analysing performance.
* Excellent communication, leadership, and project management skills.
* Creative mindset with an eye for brand-building and innovation.
* Genuine passion for beauty and fragrance.
About You
* Creative, enthusiastic, and self-motivated.
* Results-driven with strong attention to detail.
* Thrives in a fast-paced, evolving environment.
* Adaptable, open to new challenges, and eager to grow.
* Collaborative team player with a flexible approach.
If you’re passionate about beauty, excited by digital, and ready to help elevate global brands, we’d love to hear from you
Digital Marketing Manager - beauty/skincare/consumer goods experience employer: Moore Talent Solutions
Contact Detail:
Moore Talent Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - beauty/skincare/consumer goods experience
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and fragrance industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, especially those related to beauty or consumer goods. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital presence. Bring fresh ideas to the table that align with their brand. We love seeing candidates who are proactive and passionate!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for talent that shares our enthusiasm for beauty and innovation.
We think you need these skills to ace Digital Marketing Manager - beauty/skincare/consumer goods experience
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for beauty and fragrance shine through! Share specific examples of how you've engaged with these industries in your previous roles or personal projects. We want to see that spark!
Tailor Your Experience: Make sure to highlight your relevant experience in digital marketing, especially within beauty or consumer goods. Use the job description as a guide and align your skills with what we’re looking for. This helps us see how you fit right into our team!
Be Data-Driven: Since we’re all about high-impact campaigns, don’t forget to mention your experience with analytics tools like Google Analytics or Meta Ads Manager. Show us how you’ve used data to drive decisions and improve campaign performance in the past.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep your application professional. Use clear language, check for typos, and structure your application well. And hey, applying through our website is the best way to ensure we see your amazing application!
How to prepare for a job interview at Moore Talent Solutions
✨Know Your Beauty and Fragrance Trends
Before the interview, dive deep into the latest trends in beauty and fragrance. Familiarise yourself with popular brands, emerging products, and innovative marketing strategies. This will not only show your passion but also demonstrate your industry knowledge.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital marketing campaigns you've led, especially those involving Meta Ads, Google Ads, or TikTok. Be ready to discuss the KPIs you achieved and how you optimised budgets for maximum ROAS. Numbers speak volumes!
✨Demonstrate Your Creative Mindset
Think of fresh ideas that could elevate the company's digital presence. Bring a few concepts to the table during the interview, whether it's a unique social media campaign or an innovative product launch strategy. This shows you're proactive and ready to contribute.
✨Emphasise Collaboration Skills
Highlight your experience working with cross-functional teams. Share examples of how you've collaborated with sales, design, or external partners like influencers. This will illustrate your ability to work in a team-oriented environment, which is crucial for this role.