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- Tasks: Lead and evolve performance marketing strategy across various digital channels.
- Company: Join Moonpig Group, a leader in online gifting, spreading joy and connection.
- Benefits: Enjoy competitive pay, flexible working, private healthcare, and generous holidays.
- Why this job: Make an impact in a vibrant culture that values creativity and inclusivity.
- Qualifications: 10+ years in performance marketing with strong analytical and leadership skills.
- Other info: Hybrid work model with a focus on wellbeing and personal growth.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.
We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team.
London – Hybrid (2 days in office) | Competitive Salary + Benefits | Fixed Term Contract for 12 Months
About the role
We’re looking for a strategic and commercially-minded PM Channels Lead to join our Performance Marketing team at Moonpig. This is a pivotal leadership role responsible for driving scalable growth across our performance marketing channels including PPC, Paid Social, Shopping, SEO, Affiliates, Display, YouTube, and App. You’ll lead a team of channel specialists, collaborating with Product, Data & Tech, and partnering with country teams to ensure performance marketing plays a central role in delivering our commercial goals.
Key Responsibilities:
- Lead and evolve Moonpig’s global performance marketing strategy
- Oversee delivery across key digital channels: PPC, Paid Social, SEO, Affiliates, etc.
- Own channel budgets, performance KPIs, and media partner relationships
- Collaborate with Product, Data & Tech to remove blockers and drive channel improvements
- Use data and insight to inform decision-making and shape strategic conversations
- Work closely with country teams to co-own performance outcomes and planning
- Lead, coach, and develop a multi-level team of channel specialists
- Represent performance marketing across senior forums and planning cycles
About You:
- 10+ years of experience in performance marketing across multiple digital channels
- Proven success delivering channel-led growth at scale
- Strong commercial acumen with ability to link marketing to P&L impact
- Confident partnering with senior stakeholders and cross-functional leaders
- Deep experience working with Product, Data & Tech to drive performance outcomes
- Inspirational people leader who builds high-performing, engaged teams
- Excellent analytical, communication and stakeholder engagement skills
- Fluent in GA4, attribution models, forecasting, and performance reporting tools
Interview Process:
- Stage 1: Recruiter Screening Call 30mins
- Stage 2: Hiring Manager Interview 30-60mins
- Stage 3: Senior Stakeholder Interview 60mins
- Offer!
Please note: Our interview process may vary depending on the specific role, hiring team availability, or other business needs. We aim to keep candidates informed of any changes throughout the process.
What\’s in it for you?
We believe in empowering our team to do their best work. Enjoy:
Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
Career Growth: Learning allowances, coaching & development programs.
Want to know more?
Explore our full benefits package: here
Our Ways of Working:
We trust you to do what’s right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and we’re committed to supporting and discussing your specific needs throughout the interview process and beyond.
Moonpig Group\’s Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so – If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
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Performance Marketing Channels Lead employer: Moonpig
Contact Detail:
Moonpig Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Channels Lead
✨Tip Number 1
Familiarise yourself with Moonpig's brand and values. Understanding their mission to spread joy and celebrate special moments will help you align your responses during interviews, showcasing how your experience can contribute to their goals.
✨Tip Number 2
Prepare to discuss specific performance marketing strategies you've implemented in the past. Be ready to share measurable outcomes and how these strategies can be adapted to fit Moonpig's diverse channels like PPC, SEO, and Paid Social.
✨Tip Number 3
Highlight your leadership skills by preparing examples of how you've successfully built and managed high-performing teams. Moonpig values inspirational leaders, so demonstrating your ability to coach and develop others will set you apart.
✨Tip Number 4
Showcase your analytical skills by discussing how you've used data to drive marketing decisions. Be prepared to talk about tools like GA4 and attribution models, as well as how you've collaborated with cross-functional teams to achieve performance outcomes.
We think you need these skills to ace Performance Marketing Channels Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in performance marketing, especially across the channels mentioned in the job description. Use specific metrics and examples to demonstrate your success in driving growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your values align with Moonpig Group's mission of spreading joy and making celebrations special. Be sure to include your leadership style and how you can inspire a team.
Showcase Relevant Skills: Emphasise your analytical skills and experience with tools like GA4 and attribution models. Highlight your ability to collaborate with cross-functional teams, as this is crucial for the role.
Prepare for Interviews: Research common interview questions for performance marketing roles and prepare your answers. Be ready to discuss your previous experiences in detail, particularly how you've linked marketing efforts to P&L impact.
How to prepare for a job interview at Moonpig
✨Understand the Company Culture
Before your interview, take some time to research Moonpig Group's values and culture. They emphasise joy, inclusivity, and innovation, so think about how your personal values align with theirs and be ready to discuss this during the interview.
✨Showcase Your Performance Marketing Expertise
Given the role's focus on performance marketing across various channels, prepare specific examples of your past successes in PPC, SEO, and social media marketing. Be ready to discuss how you’ve driven growth and improved KPIs in previous roles.
✨Prepare for Data-Driven Discussions
Since the role requires strong analytical skills, brush up on your knowledge of GA4, attribution models, and performance reporting tools. Be prepared to discuss how you've used data to inform strategic decisions in your past positions.
✨Demonstrate Leadership Skills
As an inspirational people leader, think of examples where you've successfully led and developed teams. Be ready to share your approach to coaching and building high-performing teams, as this will be crucial for the role.
