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- Tasks: Join us to implement and maintain tracking across web and app using Google Analytics.
- Company: Be part of the Moonpig Group, a leader in online gifting.
- Benefits: Enjoy competitive pay, flexible working, and generous holidays.
- Why this job: Make a real impact by collecting meaningful data in a fun, fast-paced environment.
- Qualifications: 4+ years experience with Google Analytics and a passion for data.
- Other info: Join a diverse team that values creativity and inclusivity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles. We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re looking for a Digital Analytics Engineer who feels at home working with Google Tag Manager and Google Analytics (GA 360), and who cares deeply about collecting the right data, in the right way, at the right time. Reporting into the Digital Analytics Manager, you’ll own the implementation and quality of our tracking across web and app, working closely with Product, Marketing and Engineering to make sure our data is robust, reliable and genuinely useful.
You’ll join our Data team at an exciting point of investment and growth on a 12 month FTC. Our data platform is built on Snowflake, AWS, dbt and Tableau, supported by talented engineers and architects across the business. At the heart of our digital data collection sits Google Analytics and server‑side GTM, helping us enrich and connect our web and app behavioural data. This role is ideal for someone looking to move client‑side, or step up their impact in a fast‑paced ecommerce environment.
Key Responsibilities
- Assist in defining and evolving the tracking and measurement strategy for Moonpig
- Implement and maintain tracking across web and app using Google Analytics 360 / GA4, Google Tag Manager and Firebase Analytics
- Work closely with Product, Marketing and Engineering teams to understand requirements and deliver high‑quality tracking solutions
- Educate stakeholders on the importance of online measurement and provide best‑practice guidance
- Collaborate with product and development teams to create data layer snippets for existing features and scope technical documentation for new ones
- Integrate new social and web channels into Google Analytics using clear UTM structures
- Create and manage tags using server‑side GTM for analytics and marketing technologies
- Configure Google Analytics including custom dimensions, filters, channels, goals, reports, properties and user access
- Audit existing platforms to ensure tracking technologies are correctly implemented
- QA tracking changes, troubleshoot issues and recommend improvements
- Present insights and findings to the wider business
- Support ad‑hoc reporting and analysis as needed
About You
- Passionate about collecting high‑quality, meaningful data
- Ideally have 4+ years’ experience with Google Analytics (GA 360), tag management and data analysis
- Have a solid understanding of web technologies including JavaScript, jQuery, CSS and HTML
- Confident working with both technical and non‑technical stakeholders
- Comfortable in a fast‑paced, agile environment
- Highly organised, detail‑focused and proactive
- Communicate clearly and confidently, both in writing and verbally
- Experience with native app tracking
- Experience with SQL, R and/or Python, or working with APIs is desirable
- Hands‑on experience with server‑side tracking is desirable
- Familiarity with GitHub, Confluence and Jira is desirable
- Experience using Google Marketing Platform and Google Cloud Platform, particularly BigQuery is desirable
- Strong Excel or Google Sheets skills is desirable
Our Tech Environment
- Google Analytics 360 / GA4
- Google Tag Manager (client‑side and server‑side via Stape)
- Firebase Analytics
- Snowflake, AWS, dbt and Tableau
Interview Process
- Stage 1: Recruiter screening call (15-30 mins)
- Stage 2: Interview with hiring team (45-60 mins)
- Stage 3: Technical interview focused on scenario‑based problems and practical application (60 mins)
What’s in it for you?
- Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
- Wellbeing First: Private healthcare (UK), mental health support & dog‑friendly offices (London & NL).
- Flexible Working & Time Off: Generous holidays, hybrid working (1‑3 days in office, depending on role/team) & up to 20 days of international working.
- Career Growth: Learning allowances, coaching & development programs.
Moonpig Group’s Commitment to Equality, Diversity, and Inclusivity: At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us. From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them.
Digital Analytics Engineer - 12 month Fixed Term Contract in Manchester employer: Moonpig
Contact Detail:
Moonpig Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Engineer - 12 month Fixed Term Contract in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Moonpig Group. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for your interviews by practising common questions related to digital analytics. Show us your passion for data and how you can make an impact with your skills in Google Tag Manager and Google Analytics.
✨Tip Number 3
Don’t just wait for job openings – be proactive! Keep an eye on our website and apply as soon as you see a role that fits. The early bird gets the worm, right?
✨Tip Number 4
Showcase your projects! If you've worked on any relevant analytics projects, bring them up during interviews. We love seeing real examples of how you’ve used data to drive decisions.
We think you need these skills to ace Digital Analytics Engineer - 12 month Fixed Term Contract in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Analytics Engineer role. Highlight your experience with Google Tag Manager and Google Analytics, and show us how your skills align with our mission to spread joy through data.
Show Your Passion: We love candidates who are genuinely excited about collecting meaningful data. Share examples of how you've used data to make an impact in previous roles, and let your enthusiasm shine through in your writing!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon where possible. We want to understand your experience and skills without having to decipher complex terms.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of the Moonpig Group family!
How to prepare for a job interview at Moonpig
✨Know Your Tools Inside Out
Make sure you’re well-versed in Google Tag Manager and Google Analytics 360. Brush up on your knowledge of how these tools work, as well as their latest features. Being able to discuss specific use cases or challenges you've faced with these tools will show that you're not just familiar, but truly experienced.
✨Understand the Business
Familiarise yourself with Moonpig Group’s mission and values. Think about how your role as a Digital Analytics Engineer can contribute to making people feel loved and celebrated. This will help you align your answers with what the company stands for, making you a more appealing candidate.
✨Prepare for Scenario-Based Questions
Since the interview includes a technical component, practice answering scenario-based questions related to data tracking and analysis. Be ready to explain how you would approach implementing tracking solutions or troubleshooting issues, as this will demonstrate your problem-solving skills and technical expertise.
✨Show Your Collaborative Spirit
Highlight your experience working with cross-functional teams, especially with Product, Marketing, and Engineering. Share examples of how you’ve successfully collaborated in the past, as this role requires strong communication skills and the ability to educate stakeholders on best practices.
