At a Glance
- Tasks: Shape customer engagement strategies and optimise CRM programmes across international markets.
- Company: Join the Moonpig Group, a leader in online gifting with a heart.
- Benefits: Competitive pay, flexible working, private healthcare, and generous holidays.
- Other info: Dynamic team culture focused on diversity, inclusion, and personal growth.
- Why this job: Make a real impact by creating memorable customer experiences and driving growth.
- Qualifications: Experience in CRM, strong collaboration skills, and a passion for customer engagement.
The predicted salary is between 40000 - 50000 £ per year.
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles. We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive. If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team.
About the Role
At Moonpig Group, our mission is to help people connect and create moments that matter. As an international group spanning Moonpig, Buyagift, Red Letter Days, and Greetz, we're continuing to grow our reach and create meaningful experiences for millions of customers. We're looking for a Senior CRM Executive to join our New Markets team on a 6-month fixed-term contract. This is an exciting opportunity to help shape how we engage customers across our Irish, Australian, and US markets while contributing to the future growth of Moonpig Group.
Working closely with the CRM Manager, you'll use customer insights and data to design, deliver, and optimise CRM programmes that engage, inspire, and retain customers. You'll bring fresh thinking, a passion for CRM, and a curiosity for growth marketing, helping us build stronger customer relationships and increase customer lifetime value.
Key Responsibilities
- Strategy: Collaborate with the CRM Manager to develop customer engagement and retention strategies across our Irish, Australian, and US markets.
- Channel Management: Support the delivery of CRM activity across multiple channels, including triggered communications, reminders, newsletters, and wider CRM projects.
- Journey Design: Design, update, and implement customer journeys that support new initiatives and evolving customer needs.
- Market Insight: Use market research, competitor analysis, and industry trends to bring fresh ideas and innovation to the team.
- Segmentation: Partner with analytics teams to develop customer segmentation and translate insights into targeted CRM audiences.
- Measurement: Build and evaluate campaign measurement frameworks, including control groups, to optimise CRM performance and grow customer lifetime value.
- Collaboration: Work closely with the UK and Greetz CRM teams to identify and scale successful initiatives across New Markets.
About You
- Previous experience working in CRM, with a desire to take the next step in your career or embrace a new challenge.
- Passion for creating engaging customer experiences and continuously improving CRM campaigns, content, and messaging.
- Ability to use customer insights and external trends to identify opportunities that add value for customers.
- Strong curiosity about customer behaviour and how CRM can drive long-term engagement and loyalty.
- Collaborative approach with experience working effectively across diverse teams and stakeholders.
- Experience using CRM platforms and Email Service Providers, ideally Sailthru.
- Experience using reporting and analytics platforms such as Tableau and Sailthru Analytics.
- Familiarity with Canva or other design tools would be beneficial.
- Experience working across international markets would be advantageous but isn't essential.
Interview Process
- Stage 1: Recruiter Screening Call
- Stage 2: Interview with the Hiring Team
- Stage 3: Final Interview with Senior Stakeholders
Our process may vary depending on role and availability. We keep candidates informed of any changes.
What's in it for you?
- Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
- Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
- Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
- Career Growth: Learning allowances, coaching & development programs.
Want to know more? Explore our full benefits package.
Our Ways of Working: We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity: At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us. From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place. We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so. If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Senior CRM Executive (6 Month Fixed-Term Contract) in London employer: Moonpig
At Moonpig Group, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive. With competitive pay, generous benefits, and a strong focus on career growth through learning and development opportunities, we ensure that every team member feels valued and supported. Our hybrid working model in London promotes flexibility while encouraging collaboration, making it an ideal environment for those looking to make a meaningful impact in the online gifting industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive (6 Month Fixed-Term Contract) in London
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Senior CRM Executive (6 Month Fixed-Term Contract) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Moonpig. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Moonpig:Show us that you’ve done your homework! In your application, briefly mention what you admire about Moonpig’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Moonpig
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Moonpig will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Moonpig, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
