At a Glance
- Tasks: Lead the turnaround of third-party sales and drive growth across various channels.
- Company: Join the UK's leading gift experience provider, Buyagift and Red Letter Days.
- Benefits: Enjoy competitive pay, bonuses, private healthcare, and flexible working options.
- Other info: Be part of a diverse team that values creativity and inclusivity.
- Why this job: Make a real impact by reshaping how gifts are sold and experienced.
- Qualifications: Strong sales and account management experience with a commercial mindset.
The predicted salary is between 70000 - 90000 £ per year.
Buyagift and Red Letter Days are the UK’s leading gift experience provider. We’re all about turning special moments into extra-special memories. With a gifting range of 4000+ experiences from spa days and skydives to gourmet treats and once-in-a-lifetime adventures, we make it easy to give the gift of wow.
About the role
We’re looking for a Head of Third Party Sales to lead the turnaround and future growth of Moonpig Group’s third-party sales channels across e-tail, marketplaces, physical retail and Moonpig.com. This is not a steady-state account management role. It is a hands-on commercial turnaround mandate for someone ambitious, commercially sharp and motivated by the chance to reset an underperforming but high-potential part of the business.
You’ll lead a team spanning both commercial account management and retail execution:
- Retail Partnerships: three account managers plus our Amazon agency, responsible for growing existing partners, improving commercial performance and expanding distribution through new e-tail and marketplace relationships.
- Retail Operations: the team responsible for taking physical gift experience products from concept through to store, ensuring the range is engaging for customers, commercially viable for partners and operationally efficient for Moonpig Group.
The role works across partners and channels including Amazon, Argos, John Lewis and Moonpig.com. The opportunity is to rethink how our experience gifts show up in third-party channels, working closely with Partner Management to build the right range, grow distribution and introduce new customers to our brands. This role is about building the next version of third-party sales: expanding e-tail channels, finding new partners and reinventing the physical retail range so it is more engaging for customers and simpler for us to run.
Key Responsibilities:
- Turnaround delivery and commercial grip
- Lead the turnaround of third-party sales performance across e-tail, marketplaces, physical retail and Moonpig.com.
- Build a clear recovery and growth plan with measurable milestones.
- Restore pace, accountability and commercial control across the channel.
- Take early trading action to protect performance against budget.
- Improve forecast accuracy, margin delivery and visibility of risks and opportunities.
- Move the function from reporting on issues to actively solving them.
- Proposition and channel strategy
- Rethink the retail and e-tail proposition to make it future fit, commercially stronger and easier to scale.
- Define clear priorities by partner, proposition and route to market.
- Expand e-tail and marketplace distribution by identifying, prioritising and converting new partners.
- Develop the role of key channels including Amazon, Argos, John Lewis and Moonpig.com.
- Re-invent the physical retail range so it is more engaging for customers, simpler to operate and more efficient to manage.
- Work closely with Partner Management to shape the right experience range for third-party channels.
- Retail partnerships and account growth
- Lead the Retail Partnerships team and Amazon agency.
- Improve performance across existing partners through stronger account plans, better trading rhythm and sharper execution.
- Lead senior commercial conversations with retail and marketplace partners.
- Improve visibility, trading terms, funding, promotional effectiveness and margin outcomes.
- Build a practical new business pipeline across priority e-tail, marketplace and retail partners.
- Reset expectations with partners where current performance is below potential.
- Retail operations and physical product execution
- Support our team of experts, simplify how we build, launch and manage the physical retail range.
- Improve execution across product setup, range readiness, content, packaging, availability and in-store standards.
- Remove operational blockers quickly by aligning internal teams, agencies and external partners.
- Set clear service levels and performance standards across the retail operations workflow.
- Trading rhythm and performance discipline
- Establish a robust weekly trading cadence across all third-party channels.
- Set clear account-level targets for sales, margin, growth and execution.
- Focus trading conversations on drivers, actions and decisions, not retrospective commentary.
- Track actions with clear ownership and deadlines.
- Build stronger performance visibility across partner, channel, range and product level.
- Team leadership
- Lead, coach and develop a team across Retail Partnerships and Retail Operations.
- Build a culture of pace, ownership, commercial challenge and high standards.
- Raise the bar on account planning, data use, negotiation and execution.
- Create clarity on roles, priorities and performance expectations.
- Support high-potential talent and address underperformance directly.
- Senior stakeholder engagement
- Provide clear, insight-led performance updates to senior stakeholders.
- Communicate risks, trade-offs and interventions with confidence.
- Work closely with the Commercial Director and wider leadership team to align third-party growth with the broader Experiences strategy.
- Build strong cross-functional relationships across Partner Management, Trading, Product, Marketing, Operations and Finance.
What success looks like
- Third-party sales performance is stabilised, then moved onto a clear growth trajectory.
- Key channels including Amazon, Argos, John Lewis and Moonpig.com have sharper plans and stronger commercial delivery.
- New e-tail and marketplace partners are identified, prioritised and converted.
- The physical retail range is simpler, more engaging and more efficient to run.
- Forecast accuracy, trading discipline and margin control improve materially.
- The team operates with clearer ownership, stronger pace and higher standards.
- The third-party proposition is future fit, commercially credible and ready to scale.
About You:
- Strong experience in sales, account management or commercial channel leadership.
- Proven track record managing and growing retail, e-tail or marketplace accounts.
- Experience leading commercial performance in a turnaround, reset or high-growth environment.
- Strong commercial instinct, with the ability to quickly identify what is driving performance and what needs to change.
- Confident negotiating with retail, marketplace or e-commerce partners.
- Able to build growth plans that are ambitious but grounded in commercial reality.
- Comfortable working across proposition, trading, operations and partner management.
- Strong bias for action, with the ability to move quickly from diagnosis to delivery.
- Clear communicator who can move between trading detail and senior-level narrative.
- Decisive, accountable and comfortable challenging internal and external stakeholders.
- Energised by pace, ambiguity and the opportunity to build something better.
- Low tolerance for unnecessary complexity, slow execution and vague ownership.
What’s in it for you?
- Competitive Pay & Bonuses: Plus generous pension plans, staff discounts, and share schemes.
- Wellbeing First: Private healthcare (UK), dental, life insurance, mental health support, and dog-friendly offices.
- Flexible Working & Time Off: Generous holidays, hybrid working (unless specified otherwise, 2 days a week in the office), and opportunities for international working.
- Career Growth: Learning allowances, coaching, and development programs.
- Recognition & Giving Back: Regular awards, charity support, length of service awards, and volunteering days.
Our Ways of Working: We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity: At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us. From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place. We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so. If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Head of Third Party Sales in London employer: Moonpig
At Buyagift and Red Letter Days, we pride ourselves on being an exceptional employer that values our people as the cornerstone of our success. With a hybrid working model based in London, we offer competitive salaries, comprehensive benefits, and a culture that fosters inclusivity and personal growth. Join us to be part of a dynamic team where your contributions directly impact our mission of delivering happiness and creating unforgettable experiences for our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Third Party Sales in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Third Party Sales at Moonpig, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Moonpig. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Third Party Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Third Party Sales in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Moonpig:When writing your cover letter, make sure to tailor your message specifically for Moonpig. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Moonpig
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Moonpig that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Moonpig that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Moonpig’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.