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- Tasks: Drive growth and demand generation for Moonpig's B2B offerings through innovative marketing strategies.
- Company: Join Moonpig, a beloved brand on a mission to create meaningful moments.
- Benefits: Competitive salary, dynamic work environment, and the chance to make a real impact.
- Why this job: Be part of a high-potential growth area and shape the future of B2B marketing.
- Qualifications: 4+ years in B2B growth marketing with hands-on experience in performance campaigns.
- Other info: Fast-paced startup vibe within a well-established company, perfect for ambitious marketers.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Moonpig, we're on a mission to create moments that matter. Moonpig for Business is our newest B2B offering, helping companies build meaningful relationships at scale through personalised cards and gifts that make people feel genuinely valued. This is one of Moonpig's highest-potential growth areas. We're building a startup within a successful, well-loved brand and we're looking for a Growth Marketing Manager on an initial 12 month FTC to help accelerate our next stage of growth.
This is a handsâon, highâimpact role with ownership across growth, demand generation, and brand marketing. You'll build and scale our growth engine across both productâled (selfâserve) and salesâled motions, while also shaping how Moonpig for Business shows up in the market through brand, content, and PR. You'll work closely with the Commercial & Growth Lead and crossâfunctional partners, owning channels, experiments, and outcomes in a fastâmoving environment where your work directly drives impact.
If you enjoy ownership, solving problems, and moving quickly from idea to impact, this role is for you.
Key Responsibilities- Build and optimise salesâled demand generation to drive highâquality pipeline for the commercial team
- Develop productâled growth journeys including onboarding, selfâserve funnels, activation triggers, and nurture flows
- Own performance marketing across Google Ads, LinkedIn, Meta, and Bing, leading testing roadmaps and scaling highâperforming channels
- Allocate and optimise a monthly performance marketing budget, with lead generation as the primary KPI
- Partner with product to identify friction points, conversion barriers, and opportunities for growth experiments
- Own analytics and performance tracking across both PLG and salesâled funnels
- Lead organic social strategy and execution for Moonpig for Business
- Own HubSpot endâtoâend, including automation, workflows, scoring, attribution, dashboards, and reporting
- Build lifecycle and nurture journeys for PLG users and salesâqualified prospects
- Collaborate closely with sales to improve routing, qualification, and followâup
- Own brand and content marketing for Moonpig for Business, supporting case studies, landing pages, blog posts, and campaign messaging
- Manage dayâtoâday collaboration with our external PR agency, coordinating coverage, thought leadership, and brandâbuilding moments
- Lead website optimisation, including A/B testing, landing page creation, and conversion rate improvements
- Own SEO strategy, including keyword research and onâpage optimisation
- Create simple ad and social creatives using tools like Canva and AI design platforms, collaborating with design on higherâfidelity assets when needed
- Ideally 4+ years' experience in B2B growth, demand generation, performance, or growth marketing
- Worked in a highâgrowth startup environment, ideally Seed to Series A, and are comfortable with pace and ambiguity
- Have strong, handsâon experience running paid campaigns across Google, LinkedIn, Meta, and Bing
- Confident using HubSpot for automation, workflows, reporting, and attribution
- Driven both salesâled demand generation and productâled growth initiatives
- Have a solid understanding of CRO, web optimisation, funnel analytics, and SEO
- Run or supported organic social media and content for a B2B brand
- Comfortable creating simple creative assets for ads and social channels
- Highly analytical, dataâdriven, and confident owning performance metrics
- Communicate clearly and collaborate well across product, design, PR, and commercial teams
- Enjoy taking ownership, bringing ideas to the table, and making a measurable impact
Employment Type Contract
Job Function Marketing
Industries Technology, Information and Internet, Online and Mail Order Retail
Location London Area, United Kingdom
Growth Manager (B2B Marketing) - 12 month FTC in London employer: Moonpig
Contact Detail:
Moonpig Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Growth Manager (B2B Marketing) - 12 month FTC in London
â¨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This gives potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their mission, especially in growth marketing.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Growth Manager (B2B Marketing) - 12 month FTC in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the Growth Manager role. Highlight your experience in B2B marketing and any hands-on projects you've led. We want to see how you can bring value to Moonpig for Business!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for growth marketing and how your skills align with our mission at Moonpig. Let us know why you're excited about this opportunity and how you can make an impact.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, donât forget to mention your experience with analytics tools and performance metrics. We love candidates who can demonstrate their ability to optimise campaigns and drive results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. Itâs the best way for us to receive your application and get you into our system quickly. Plus, it shows youâre keen on joining the Moonpig team!
How to prepare for a job interview at Moonpig
â¨Know Your Growth Marketing Inside Out
Make sure you brush up on your B2B growth marketing knowledge. Be ready to discuss specific strategies you've implemented in the past, especially around demand generation and performance marketing. Highlight your experience with platforms like Google Ads and LinkedIn, as well as any hands-on work with HubSpot.
â¨Showcase Your Analytical Skills
Since this role is highly analytical, prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you've tracked performance metrics and optimised campaigns based on analytics. This will show that you can own performance metrics effectively.
â¨Demonstrate Your Problem-Solving Ability
Moonpig is looking for someone who enjoys solving problems and moving quickly from idea to impact. Think of examples where you've identified friction points or conversion barriers and how you tackled them. This will illustrate your proactive approach and ability to make a measurable impact.
â¨Be Ready to Discuss Collaboration
This role involves working closely with various teams, so be prepared to share experiences where you've collaborated with product, design, or PR teams. Highlight how youâve managed cross-functional projects and what the outcomes were, showcasing your teamwork skills.
