Head of Product Design: Lead Frequency Strategy (12-Month)
Head of Product Design: Lead Frequency Strategy (12-Month)

Head of Product Design: Lead Frequency Strategy (12-Month)

Temporary 70000 - 90000 ÂŁ / year (est.) No home office possible
Moonpig

At a Glance

  • Tasks: Lead and shape impactful digital experiences across web and mobile platforms.
  • Company: Join a dynamic team at a leading tech company focused on user-centric design.
  • Benefits: Competitive salary, flexible working, and opportunities for professional growth.
  • Why this job: Make a real impact by enhancing customer engagement and loyalty.
  • Qualifications: Proven leadership in product design and strong communication skills.
  • Other info: 12-month maternity cover with a chance to influence key business strategies.

The predicted salary is between 70000 - 90000 ÂŁ per year.

As a Head of Product Design, you’ll play a critical role in shaping high-quality, emotionally resonant digital experiences across our responsive web platform and native mobile apps. You’ll coach others to raise the bar for design craft and user experience across our digital ecosystem, ensuring customer journeys are intuitive, efficient, delightful, and aligned to both user needs and business goals. You’ll lead design across Frequency, taking ownership of one of our most critical business areas - building the “Moonpig habit” and increasing how often customers choose us throughout the year. This is a 12-month maternity cover, offering the opportunity to make a real impact during a pivotal period.

Working closely with Product, Engineering, CRM, Brand and senior leaders across the business, you’ll operate with a high degree of autonomy, influencing strategy, ways of working and how our brand shows up across key customer journeys. Your work will directly help millions of customers celebrate more moments that matter. We're looking to move fast, so candidates will need to be available to start from mid April - early May at the latest.

Key Responsibilities:
  • Define and communicate the Frequency design strategy across Plus, Reminders, App and Editor.
  • Translate company goals into clear design principles and direction that guide teams.
  • Inspire cross-tribe collaboration and elevate design quality across end-to-end journeys.
  • Act as a core member of the Product & Design leadership team, aligning with senior product and engineering stakeholders.
  • Shape roadmaps, resolve trade-offs and ensure Frequency strategy integrates into the wider product direction.
  • Represent design in strategic forums and influence senior decision-making.
  • Build strong relationships with stakeholders across the business to deepen understanding of customer and commercial needs.
  • Lead, coach and develop designers across multiple domains, including areas outside your own historical expertise.
  • Build a culture of autonomy, creativity, psychological safety and high performance.
  • Strengthen design rituals, standards and review practices across Frequency.
  • Develop senior ICs and emerging leaders through tailored, inclusive coaching.
  • Oversee delivery of high-impact, cross-tribe initiatives that drive frequency and retention.
  • Improve planning, governance and systems to enable fast, consistent execution.
  • Connect user insight and design strategy to measurable business outcomes.
  • Shape OKRs and prioritisation models that demonstrate design’s commercial impact.
  • Maintain a high bar for design craft, consistency and innovation.
  • Bring external inspiration, industry benchmarks and thoughtful experimentation, including the use of AI where it adds value.
About you:
  • Proven experience leading Product Designers in a fast-paced, tech-led environment.
  • Experience as a Head of Product Design, owning design strategy for a complex product area.
  • Comfortable balancing strategic leadership with hands-on craft, staying close to execution.
  • Strong people leader with experience coaching senior ICs.
  • Able to co-create and unlock long-term design vision across multiple teams and disciplines.
  • Deeply user-centred, with a passion for embedding customer insight into design decisions.
  • An excellent communicator who can clearly articulate design rationale and influence senior stakeholders.
  • Solid understanding of how products are built across web and native apps.
  • AI-literate, with experience using AI tools for ideation, production or optimisation.
  • Confident working with design systems, Figma and modern design tooling.
  • Experience in loyalty, retention or frequency-based products is highly valuable.

Head of Product Design: Lead Frequency Strategy (12-Month) employer: Moonpig

As a leading employer in the digital design space, we offer an inspiring work culture that prioritises creativity, collaboration, and personal growth. Our commitment to employee development is evident through tailored coaching and opportunities to influence high-impact projects that resonate with millions of customers. Located in a vibrant tech hub, we provide a dynamic environment where innovative ideas flourish, making it an exciting place for passionate designers to thrive.
Moonpig

Contact Detail:

Moonpig Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Product Design: Lead Frequency Strategy (12-Month)

✨Tip Number 1

Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.

✨Tip Number 2

Show off your skills! Create a portfolio that highlights your best work and aligns with the role you're after. Make it easy for potential employers to see what you can bring to the table.

✨Tip Number 3

Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience fits their needs, especially around user-centred design and collaboration.

✨Tip Number 4

Don’t forget to apply through our website! It’s the quickest way to get noticed and shows you’re genuinely interested in joining our team. Let’s make some magic happen together!

We think you need these skills to ace Head of Product Design: Lead Frequency Strategy (12-Month)

Product Design Leadership
Design Strategy Development
Cross-Functional Collaboration
Stakeholder Management
Coaching and Mentoring
User-Centred Design
Communication Skills
Figma
Design Systems
AI Tools for Design
Loyalty and Retention Strategies
Project Management
Analytical Thinking
Creativity and Innovation

Some tips for your application 🫡

Show Your Passion for Design: When you’re writing your application, let your love for design shine through! Talk about your experiences and how they’ve shaped your approach to creating intuitive and delightful user experiences. We want to see that you’re not just a designer, but someone who truly cares about making a difference.

Tailor Your Application: Make sure to customise your application to reflect the specific role of Head of Product Design. Highlight your experience in leading design strategies and how you’ve influenced product direction in the past. This shows us that you understand what we’re looking for and that you’re ready to hit the ground running!

Be Clear and Concise: We appreciate clarity! When you’re writing your application, keep it straightforward and to the point. Use bullet points if necessary to make your key achievements stand out. This helps us quickly see why you’d be a great fit for the role without sifting through too much text.

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about StudySmarter and what we’re all about!

How to prepare for a job interview at Moonpig

✨Know Your Design Strategy

Before the interview, make sure you have a solid understanding of design strategies, especially in relation to frequency and retention. Be ready to discuss how you would translate company goals into clear design principles that resonate with both users and business objectives.

✨Showcase Your Leadership Skills

Prepare examples that highlight your experience in leading and coaching product designers. Think about specific instances where you've inspired cross-tribe collaboration or elevated design quality, and be ready to share these stories during the interview.

✨Understand the Business Impact

Familiarise yourself with how design decisions can drive measurable business outcomes. Be prepared to discuss how you would connect user insights to design strategy and demonstrate design’s commercial impact through OKRs and prioritisation models.

✨Be Ready for Hands-On Discussion

While strategic leadership is key, don’t shy away from discussing your hands-on craft. Be ready to talk about your experience with design systems, Figma, and modern design tooling, as well as how you’ve used AI tools in your design process.

Head of Product Design: Lead Frequency Strategy (12-Month)
Moonpig

Land your dream job quicker with Premium

You’re marked as a top applicant with our partner companies
Individual CV and cover letter feedback including tailoring to specific job roles
Be among the first applications for new jobs with our AI application
1:1 support and career advice from our career coaches
Go Premium

Money-back if you don't land a job in 6-months

>