At a Glance
- Tasks: Support customer engagement through CRM campaigns and digital content management.
- Company: Join the Moonpig Group, a leader in online gifting with heart.
- Benefits: Enjoy competitive pay, flexible working, and generous holidays.
- Other info: Be part of a diverse team that values creativity and inclusivity.
- Why this job: Make a real impact by creating joyful moments for customers worldwide.
- Qualifications: 1-2 years in CRM or digital content; data analysis skills are a plus.
The predicted salary is between 30000 - 40000 £ per year.
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles. We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care. We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special.
About the Role
Join Moonpig as a CRM & Content Executive, supporting customer engagement across international markets including the US, Ireland, and Australia. This hybrid role blends CRM campaign execution with digital content management, helping deliver seamless, high-performing customer journeys. This is a hands‑on opportunity at the intersection of CRM and digital content. You’ll build and deliver campaigns, shape on‑site experiences, and play a key role in driving conversion and repeat engagement across our international markets. You’ll be part of our New Markets team, a group of around 10 people based in London, working in an agile way with clear ownership across CRM and content. The team operates across the US, Ireland, and Australia. You’ll join the US team, reporting into the Country Manager. The teams hybrid working days are Tuesday and Thursday's in the office.
Key Responsibilities
- Supporting the execution of CRM strategies across international markets
- Building and deploying campaigns across CRM channels including newsletters, triggers, push notifications, and reminders
- Assisting in the development and implementation of CRM journeys
- Supporting audience segmentation and campaign targeting with the CRM Manager
- Owning and executing the content plan across websites and app, ensuring alignment with trade plans and campaign strategy
- Managing landing pages and on‑site merchandising to ensure optimal product presentation
- Creating wireframes and briefing creative assets in collaboration with the design team
- Reviewing and optimising customer journeys to improve engagement and conversion
- Monitoring campaign performance and supporting reporting, including A/B testing
- Conducting competitor research to identify opportunities and improve performance
- Collaborating with cross‑functional stakeholders to deliver initiatives
About you
- 1–2 years’ experience in CRM, digital content, or e‑commerce
- Experience using an ESP, CRM platform, or content management system (at Moonpig we use Salesforce Marketing Cloud for CRM and Contentful for content)
- Ability to analyse data and turn insights into action
- Strong attention to detail and pride in delivering high‑quality work
- Highly organised with the ability to manage multiple priorities
- Confidence working cross‑functionally to deliver outcomes
- Proactive mindset with curiosity and eagerness to learn
- Experience working in international markets is a plus
- Familiarity with tools such as Canva, Photoshop, or basic HTML is beneficial
What’s in it for you?
- Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
- Wellbeing First: Private healthcare (UK), mental health support & dog‑friendly offices (London & NL).
- Flexible Working & Time Off: Generous holidays, hybrid working (1‑3 days in office, depending on role/team) & up to 20 days of international working.
- Career Growth: Learning allowances, coaching & development programs.
Moonpig Group’s Commitment to Equality, Diversity, and Inclusivity
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us. From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so.
CRM & Content Executive employer: Moonpig
At Moonpig Group, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. With competitive pay, generous benefits, and a strong focus on employee wellbeing, we empower our team to thrive both personally and professionally. Our commitment to career growth, flexible working arrangements, and a supportive environment makes this an exciting opportunity for those looking to make a meaningful impact in the world of online gifting.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Content Executive
✨Tip Number 1
Get to know the company inside out! Research Moonpig Group, their values, and their products. This way, when you chat with us, you can show off your knowledge and passion for what we do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral!
✨Tip Number 3
Prepare for the interview by practising common questions and thinking about how your experience fits the role. We love seeing candidates who can relate their skills to our mission of spreading joy and celebration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace CRM & Content Executive
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining Moonpig and making a difference in customer engagement.
Tailor Your Experience:Make sure to highlight your relevant experience in CRM or digital content. We love seeing how your skills align with what we're looking for, so don’t be shy about showcasing your achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see why you’d be a great fit for the team without wading through too much fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and helps us keep track of all the amazing talent out there!
How to prepare for a job interview at Moonpig
✨Know Your CRM Tools
Familiarise yourself with Salesforce Marketing Cloud and Contentful, as these are key tools for the role. Be ready to discuss how you've used similar platforms in the past and how you can leverage them to enhance customer engagement.
✨Showcase Your Campaign Experience
Prepare examples of CRM campaigns you've executed or contributed to. Highlight your role in building and deploying these campaigns, and be specific about the results you achieved, such as improved engagement or conversion rates.
✨Understand the Audience
Research the international markets Moonpig operates in, especially the US, Ireland, and Australia. Be prepared to discuss how cultural differences might affect customer preferences and how you would tailor campaigns accordingly.
✨Emphasise Collaboration Skills
Since this role involves working cross-functionally, think of examples where you've successfully collaborated with different teams. Highlight your communication skills and how you ensure alignment on projects to drive successful outcomes.
