Growth Marketing Lead in London

Join the team rewriting the rules in private markets. Moonfare delivers what few others can: the highly sought-after funds and hidden-gem investments that go beyond what most private banks offer. Every opportunity is subjected to a ruthless vetting process; the bar is unforgivingly high. The result? Institutional-quality portfolios for investors who demand more. Our team combines finance veterans with talent from tech, consulting, law and industries you’d never expect. Headquartered in Berlin, we operate from eight offices across Europe, the US and Asia. If you're ready to build what's next in private markets, let's talk.

Moonfare is at an inflection point. We’re 10 years in the making, with almost €4 billion in AUM and a new CMO recently in place, it is time for scale. As we take these next steps forward, we are seeking someone to build and own the system that turns interest into investment, and investors into advocates. You’re someone who sees AI not as a productivity shortcut, but as the foundation of a smarter, faster, more precise growth engine.

As our first Growth Lead, you will be accountable for the metrics that matter most: MQL volume, CAC/LTV, Time to Invest, and ultimately AUM growth and unique investor count, operating across the full funnel from first touch to repeat investment and referral. The challenge is real: you are marketing a complex, regulated financial product to a discerning UHNW audience with long decision cycles, high trust thresholds, and zero tolerance for noise. The opportunity is equally compelling: to be one of the first growth leaders in private markets to build an AI-native growth engine, with the autonomy, the backing, and the right moment to do it.

The Growth Lead joins Moonfare's Marketing team — a lean, high-output team responsible for building the brand, generating demand, and driving investor acquisition across global markets. Marketing sits at the heart of Moonfare's commercial engine, working in close partnership with Sales and Revenue Operations to convert awareness into committed capital. This role reports directly to the CMO and will be a key voice in shaping how Moonfare grows.

You Will:

• Bring an AI-first mindset to the entire growth stack. From prospecting, enrichment, and lead optimisation to personalisation at scale, you’ll continuously identify and implement tools that reduce time-to-insight, increase precision, and free up human thinking for higher-order problems.
• Own the full acquisition funnel — designing and executing multi-channel programs (paid, owned, ABM, referral, partnerships) that bring qualified UHNW investors and family offices to Moonfare, and building channel-level P&L that connect spend to outcomes.
• Lead ABM strategy for high-value segments, working hand-in-hand with Investor Relations (sales) to define target accounts, build outreach sequences, and ensure pipeline quality and velocity from MQL to close.
• Build and drive CRM engagement and lead nurture programs in partnership with RevOps, ensuring no lead goes cold and every touchpoint across a long, complex sales cycle is deliberate and effective.
• Scale Moonfare's referral flywheel turning satisfied investors into a compounding acquisition channel, and track K Factor as a core measure of community-driven growth.
• Run a structured experimentation program across channels, messages, and audiences, maintaining a live test-and-learn log that feeds directly into strategy and compounds over time.
• Own growth reporting for the CMO and leadership team — translating funnel data into clear narratives, actionable recommendations, and real-time dashboards that drive decisions.

The Next Moonfarian:

• You bring hands-on experience in growth, demand generation, or performance marketing — ideally from fintech, wealthtech, or financial services — with a proven track record of owning pipeline metrics and improving CAC/LTV in a B2C or B2B2C environment.
• You bring deep familiarity with ABM — you have run programs targeting low-volume, high-value audiences with long sales cycles and know how to align marketing and sales around a shared account strategy.
• You bring an AI-native mindset — you actively use AI tools and agents in your day-to-day and think about how to build intelligence into growth systems, not just individual workflows.
• You bring strong analytical instincts — you start with data, form a hypothesis, test it, and iterate, and you can translate complex funnel performance into a clear story for any audience.
• You bring experience working in or alongside regulated industries — you understand what it means to move fast responsibly and see compliance as a design constraint, not a blocker.
• You bring a doer's mentality — you build, ship, and optimise yourself; you don't wait for a team or perfect conditions to get started.

This role is unlikely to be a good match if you:

• Are resistant to an AI-first way of working. This role is expected to actively use, test, and champion AI tools as a core part of how growth gets built, not as an occasional experiment.
• Prefer to set strategy and delegate execution. This role requires you to be deeply in the detail, comfortable running campaigns yourself, and energised by the work as much as the vision.
• Are uncomfortable with ambiguity or experimentation. Growth at Moonfare is built through structured testing and iteration, and success requires a willingness to try, fail fast, and learn in public.
• Tend to work independently of Sales and RevOps. This role demands close, ongoing collaboration across commercial functions, and those relationships are as important as the marketing output itself.

Please Note: We can only accept applications from those eligible to live and work in London. This is a hybrid role with office attendance required 4 days/week. Please note that we do not accept applications sent by email. You should submit your application directly through our careers website.

Invest in Yourself:

• Ownership and Impact: You are empowered to bring ideas, make decisions, and see your work directly contribute to Moonfare's success.
• Transparent Environment: We believe in open communication. You will receive regular updates on company strategy, performance against our KPIs, and key business decisions.
• Personal Growth: We support your development with an individual growth budget of €1,500 or 2% of your base salary (whichever is higher).
• Relax and Recharge: You start with 25 vacation days and you’ll receive one additional day for each year of tenure, up to a maximum of 30 days.
• Daily Lunch: Enjoy a free lunch every day that you are in the office, with a weekly changing menu that includes salads, curries, pastas, and a variety of vegan and vegetarian options.
• Fitness and Wellbeing: Stay active with a subsidised gym membership, giving you flexible access to a wide variety of sports and wellness activities.
• A Culture of Excellence: Join a team of ambitious, smart, and committed professionals who are passionate about revolutionising private market investing.

Our Values:

• Our clients come first, Moonfare comes second, and we prioritise ourselves third - Client-Centric Focus.
• We pursue excellence and honour our promises - Commitment to Excellence.
• We are here to win and to celebrate our collective achievements - Win together.
• We foster personal growth but each of us earns our place as a Moonfarian through merit - Growth and Merit.

We understand the important role that diversity plays in our success. Different backgrounds, experiences and ideas push us further and raise the bar. We’re committed to developing an inclusive and safe culture where everyone knows that they are an integral part of the team and can bring their full potential to their work. If you feel you do not meet all of the requirements, we still encourage you to apply!