Growth Associate

Join the team rewriting the rules in private markets.

Moonfare delivers what few others can: the highly sought-after funds and hidden-gem investments that go beyond what most private banks offer. Every opportunity is subjected to a ruthless vetting process; the bar is unforgivingly high. The result? Institutional-quality portfolios for investors who demand more.

Our team combines finance veterans with talent from tech, consulting, law and industries you’d never expect. Headquartered in Berlin, we operate from eight offices across Europe, the US and Asia.

If you're ready to build what's next in private markets, let’s talk.

Mission

Drive investor interest in Moonfare, build the lifecycle journeys that turn interest into investment, and make sure our key communications reach the right people at the right time.

About the role

Investors invest when something has earned their interest and the right message reaches them at the right time. They can only hear from us if they have opted in and stay in our marketable audience. You will help create that interest and build the lifecycle journeys that sustain it, and you will help the Growth Lead design and test new engines for growth. You will also own the delivery of our key communications, which run across markets with different compliance and regulatory requirements, so a single send to everyone is never an option. The scope of this role begins when someone opts in to hear from us and ends when Investor Relations takes over to complete conversion. Overall channel strategy and sales sit with the Growth Lead and Investor Relations, and you contribute the analysis and ideas behind them. This is an associate-level role: you work independently on your own sends and journeys and seek input where a decision affects another team.

The team

The Growth team sits within Marketing and you report to Naomi, the Growth Lead. The team is accountable for the size and quality of our qualified marketing audience, for how well our communications perform and for the new routes we build to investor interest. You work with Investments, Design, Fund Marketing and Content + Communications, and the Fund Marketing Manager and the Head of Content and Communications will be your closest partners. Investor Relations picks up where your work ends.

You will:

• Drive investor interest across the funnel. You help create and test the content, campaigns and ideas that bring investors to Moonfare and encourage them to engage with what we offer.
• Build lifecycle journeys from first interest to investment. You design segmented nurturing and conversion journeys that engage and inspire investors at each stage, starting with those who abandon a product journey. You test each journey and refine it using the results.
• Help build new engines for growth. You work with Naomi to identify, prototype and test new ways of attracting and converting investors, and you carry the ones that work into everyday practice.
• Send our key communications to the right people at the right time. You build each audience, decide the segmentation and apply the compliance rules of every market it covers. A send that reaches the wrong investor does not lead to an investment.
• Own the email delivery calendar. Every send planned by the teams that email our investors goes through you, and each one goes out on time.
• Protect and grow the marketable audience. You manage our net active audience, watch for what erodes it and propose ways to increase the qualified marketing audience. Someone who leaves the audience stops receiving our emails.
• Analyse and test. You report on email performance and run the tests that show what to change.
• Run the weekly funnel review. You bring the marketing funnel metrics, prepared with the data team, to the wider team so that everyone keeps their attention on them.
• Support Community + Events. You send the invitations and the nurture that follows.
• Support on paid media campaigns. You help with paid campaigns on LinkedIn and Google Ads.
• Work alongside the Growth Lead. You help Naomi with analysis and campaign planning, and with some channel management on wider campaigns.

The Next Moonfarian:

• You have worked in a sales-led, data-led business. You know how marketing hands over to a sales team and you are used to decisions being checked against numbers.
• You have built and sent CRM campaigns. You bring at least two years of doing it, including product journey flows such as abandonment.
• You build audiences that respect the rules of each market. Compliance and regulation differ from one market to the next,

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