Head of Brand & Marketing (FTC - Maternity Cover) in London

Location: London, Vauxhall – Hybrid (1 week of the month in-office)

Contract duration: 9-months minimum, with possibility to extend

Working pattern: Full time, 5 days a week. Open to 4 days.

The role:

We're in the middle of one of the most exciting chapters in our story — transitioning from OG period care disruptor to mainstream menstrual health leader, with an evolving product range, a growing B2B proposition, and innovative research team working tirelessly to close the gender health gap. We’re looking for a Head of Brand & Marketing to join us on maternity cover and carry that momentum through a critical delivery phase. You'll inherit a brand strategy already in motion, with real room to sharpen it — leading a pivotal brand project through to delivery, and bringing your own creative vision and rigour to a business at a genuine inflection point. You’ll own the marketing strategy, with a clear near-term focus: driving sales momentum across B2B, DTC and retail. That means building the pipeline and positioning that turns B2B interest into signed partnerships, running campaigns and content that converts, and giving our retail listings the visibility and support they need on shelf. You'll balance that commercial push with the bigger picture — making sure the brand feels "unmistakably Mooncup" everywhere it lands — shelf, bathrooms, culture.

Key responsibilities:

• Own Mooncup's brand strategy end-to-end — positioning, tone of voice, creative direction — making it coherent and unmistakably Mooncup across every touchpoint, from DTC to retail to B2B to Amazon.
• Direct and execute disruptive marketing campaigns across DTC, retail and B2B, that say what others won't, translating our manifesto into work that actually performs.
• Own the comms calendar — email and social — making sure every send and every post pulls its weight, both for the brand and the bottom line.
• Manage brand and marketing budgets, agency relationships and performance reporting — setting clear goals and tracking what matters, with both creative instinct and analytical rigour.
• Lead a pivotal brand project through a critical delivery phase, bringing creative vision, rigour and momentum to one of the most exciting chapters in Mooncup's story.
• Own commercial performance of our DTC and ecommerce site — and ensure the site breathes the brand at every touchpoint — from homepage to checkout.
• Turn our B2B proposition into a genuine growth engine — building the brand story, sales collateral and marketing strategy that supports our commercial team in closing new workplace, hospitality and wellness partnerships, with a clear pipeline of signed accounts to show for it by the end of the contract.
• Support trade marketing across our retail partners — building retailer‑specific launch plans, in-store activation and promotional calendars with Sainsbury's, Boots, Holland & Barrett and Look Fantastic, and working closely with the commercial/sales team on range reviews and NPD listings to keep Mooncup winning shelf space and visibility.
• Lead a high‑performing brand and marketing team as chief brand guardian, setting the standard for bold, evidence‑led, radically transparent work.
• Own the relationship with our digital agency — briefing, reviewing and pushing back where needed to keep output on‑brand and high‑performing.
• Partner closely with product, R&D, and commercial teams to ensure brand thinking shapes decisions from the ground up — not just the marketing layer.
• Sit on the executive leadership team, shaping decisions on brand, growth and strategy alongside the CEO, MD and Head of Retail. Report directly to the CEO, with quarterly updates to the Board.

What you'll bring:

• Proven senior brand and marketing leadership experience in an FMCG or consumer brand environment, ideally within a challenger, startup, or mission‑driven business.
• A track record of building brands that punch above their weight — with the strategic rigour and creative instinct to match.
• A strong creative instinct combined with the strategic capability to know when and how to use it.
• Strong people leadership experience, with the ability to build and inspire internal teams and agencies to do their best work.
• Comfortable operating across multiple channels. You understand how a brand shows up differently on Amazon versus DTC versus retail shelf, and you know how to keep it coherent. Bonus points if you have B2B experience.
• Trade marketing experience within FMCG or retail‑facing brands — comfortable briefing point‑of‑sale and shelf‑ready assets, and partnering with commercial teams on range and listing strategy.
• Comfort working across both brand‑building and hands‑on execution — this isn't a purely strategic seat.
• Excellent communication skills and the confidence to lead, present, and advocate for great work at a senior level.
• You must have a genuine passion for our mission — we are looking for someone with a commercial head but an activist's heart, who can demonstrate their passion for sustainability, menstrual and women's health.

Don’t meet every single requirement? Apply anyway. We know that great candidates can come from many different backgrounds, and not everyone ticks every single box. If you’re passionate about the role and excited about what we’re building, we’d love to hear from you. You might be exactly who we didn’t know we were looking for.

Work with purpose: Help grow a brand that is transforming the period care category and challenging outdated norms.

Flexible working: Hybrid working and a culture that supports work‑life balance.

Flexible hours: With a standard 9-6 working day, but core hours of 11-4 so you can start earlier or finish later to fit around your life.

Generous holiday: 25 days annual leave.

Health & wellbeing: Benefits include menstrual leave to support you to be your best self throughout your cycle, gym access and wellbeing support.

Inclusive culture: We believe diverse perspectives create better businesses and encourage applications from people of all backgrounds.

Application process: Fill out the form via the link to tell us why you'd be a perfect fit for the role and share your CV. Portfolios or links to examples of work also welcome.

If we think you're a fit, we'll invite you to an initial video interview with Olivia, Head of Brand & Marketing followed by a set task to be presented back to Olivia, Paulina, Managing Director and a member of the brand team. The final interview is a conversation with Charlie, CEO.

Mooncup is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.