At a Glance
- Tasks: Drive awareness and sell-through of consumer products through innovative retail marketing campaigns.
- Company: Join Moonbug Entertainment, a leader in kids' entertainment with global reach.
- Benefits: Enjoy free healthcare, yoga classes, Friday drinks, and enhanced parental leave.
- Other info: Dynamic work environment with opportunities for growth and collaboration across cultures.
- Why this job: Be part of a creative team making a real impact on children's entertainment worldwide.
- Qualifications: 3+ years in retail marketing, strong relationship-building skills, and a positive attitude.
The predicted salary is between 40000 - 50000 £ per year.
About Moonbug Entertainment
Moonbug Entertainment is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world, including CoComelon and Blippi. Moonbug believes every child should have access to its entertaining and enriching content, which is why the shows are available on more than 150 video platforms globally such as Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre‑school music and audio experiences, available on 100+ audio platforms. Its brands extend far beyond the screen to include streaming music, toys, games, books, live events and theme‑park exhibits. Moonbug is part of Candle Media, an independent, creator‑friendly home for cutting‑edge, high‑quality, category‑defining brands and franchises.
Location & Benefits
London, Camden – Office based. Benefits include free private healthcare, enhanced maternity and paternity leave, a matched 5% pension scheme, free yoga and fitness wellbeing classes, free weekly lunch and Friday drinks at 4 pm.
The Role
Join the Consumer Products & Experiences International (CP&E Int’l) team based in London to be part of the Consumer Products Retail Marketing team reporting to the Retail Marketing director and working closely with commercial and franchise team members. The main objective of the role is to drive awareness and sell‑through of consumer products across all touch points, with a focus on retail, across key EMEA and APAC countries.
Key Responsibilities
- Develop and execute consumer‑products retail marketing campaigns and activities to drive awareness and sell‑through across omni‑channel product distribution from ideation to day‑to‑day execution.
- Develop relationships with key partners, including retailers and licensees.
- Support the development of retail marketing strategies for identified markets.
- Lead consumer‑products retail marketing campaigns and product launches across identified countries from ideation to execution, including post‑campaign analysis and budget management.
- Track and optimise paid advertising campaigns with selected retailers and licensees.
- Brief creative teams for campaigns and asset creation (POS displays, social media posts, video retail creatives, digital assets, localised creatives), ensuring all marketing materials align with brand identity and guidelines.
- Lead Amazon shop creative with product updates and Amazon paid media.
- Manage influencer marketing: identify, negotiate, and manage paid and organic influencers and agencies.
- Lead the B2C newsletter project for the UK market from ideation to execution.
- Seek new marketing opportunities to drive consumer‑products awareness with key retailers and licensees.
- Expand knowledge of the latest media and retail trends.
- Build strong relationships with marketing and commercial teams across key retailers, licensees, and agents to support sell‑in marketing ideas and campaigns.
- Develop strong relationships with internal stakeholders, including marketing teams of other lines of business, legal, paid media, and creative teams, to represent the consumer‑products & retail marketing team.
- Collaborate with the wider CPE team and cross‑functional Moonbug teams to support and drive integrated marketing campaigns, including sourcing competition prizes and collaborating with Content Distribution and Gaming teams.
- Prepare retail marketing pitch decks to support sell‑in and joint‑business planning with licensees and retailers.
- Provide data and insights to develop consumer profiles.
- Lead the development of franchise calendars for key countries, covering all LOBs such as content, gaming, experiences, events, product launches, retail marketing campaigns, and tentpoles.
- Analyse markets and competitors to stay current and develop innovative competitive retail marketing campaigns.
- Attend trade shows, trainings, conferences, and marketing events to stay up‑to‑date and cultivate business relationships.
Requirements
- 3+ years of relevant licensing, product, and/or retail marketing experience in a similar role, preferably from entertainment brands with multiple consumer touchpoints.
- Experience in operational marketing and an omnichannel approach.
- Knowledge and experience of organic and paid social media.
- Self‑starter with a positive, can‑do attitude.
- Proven ability to build and maintain strong relationships with internal and external stakeholders.
- Cross‑functional teamwork skills and ability to navigate and connect the dots.
- Thrives in fast‑paced environments, demonstrating high adaptability to shifting priorities while maintaining meticulous attention to detail.
- Ability to work independently while supporting several team members in multiple locations and time zones.
- Excellent interpersonal skills with strong written and verbal communication.
- Proficiency with Microsoft Office Suite (particularly PowerPoint, Word and Excel).
- Knowledge of international markets (EMEA and APAC) and confidence to work across multi‑cultural environments.
- Knowledge of an additional language to English is an advantage.
- Amazon AMS knowledge and experience.
Associate Retail Manager employer: Moonbug Entertainment
Moonbug Entertainment is an exceptional employer located in the vibrant area of Camden, London, offering a dynamic work culture that fosters creativity and collaboration. Employees enjoy a range of benefits including free private healthcare, enhanced parental leave, and wellness classes, alongside opportunities for professional growth within a leading global entertainment company dedicated to enriching children's lives. With a focus on innovation and teamwork, Moonbug provides a unique environment where passionate individuals can thrive while making a meaningful impact in the world of children's entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Retail Manager
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Moonbug Entertainment, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Moonbug Entertainment!
We think you need these skills to ace Associate Retail Manager
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Moonbug Entertainment, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Moonbug Entertainment and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Moonbug Entertainment that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Moonbug Entertainment
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
