At a Glance
- Tasks: Lead global demand generation and marketing strategies for Moody's Insurance segment.
- Company: Join Moody's, a leader in risk assessment and an inclusive employer.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on ethical AI use and team effectiveness.
- Why this job: Make a real impact in the insurance industry with innovative marketing strategies.
- Qualifications: Experience in demand generation, ABM, and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
This job is with Moody's, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We strive to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies- Proven experience leading demand generation, ABM, and field marketing across multi‑regional insurance markets with complex enterprise sales cycles
- Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth
- Strategic planner with experience balancing digital channels and physical events across the full buying journey
- Deep expertise in ABM, including account prioritisation, multi‑channel engagement, intent‑driven targeting, and sales alignment
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams
- Strong people leader with a track record of building high‑performing teams and driving operational excellence
- Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing
- Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact
- Hands‑on experience with account intelligence, intent data, and modern ABM technologies
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness
- Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use
Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA preferred.
Responsibilities- This role leads global demand generation, ABM, and field marketing for Moody’s Insurance segment.
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline.
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans.
- Define and evolve ICPs, buyer personas, and buying group frameworks.
- Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets.
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion.
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC.
- Oversee DG and ABM execution and optimisation across platforms such as Marketo.
- Shape and coordinate the regional Insurance event strategy.
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes.
- Monitor and optimise campaign, ABM, event, and intent‑driven performance.
- Champion the use of AI to accelerate execution and improve team effectiveness.
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.
Director - Demand Generation (Insurance) employer: Moody's
At Moody's, we pride ourselves on being an inclusive employer that champions diversity and innovation. Our collaborative work culture fosters creativity and empowers employees to grow through meaningful relationships and professional development opportunities. Located in a dynamic environment, we offer the chance to lead transformative initiatives in demand generation within the insurance sector, all while leveraging cutting-edge AI technologies to drive impactful results.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Demand Generation (Insurance)
✨Dive Into Industry Networking Events
Get your foot in the door by attending insurance industry events and conferences. Not only will you learn about the latest trends, but you'll also meet potential employers and industry peers. Check out local chapters of professional bodies like the Chartered Insurance Institute for valuable meetups.
✨Use LinkedIn to Your Advantage
Don’t underestimate the power of LinkedIn in the insurance world. Engage with industry content, join relevant groups, and connect with professionals at companies you admire (like Moody's). A thoughtful message explaining your interest can really make a difference!
✨Look Out for Graduate Schemes
Many firms in insurance have structured graduate programmes. Keep an eye on application windows and utilise your university's career services for insider tips. These schemes are designed to develop talent and often lead to permanent roles after your initial training.
✨Leverage Your Current Connections
Got friends or family in the industry? Now’s the time to reach out! Personal referrals can give you a head start, so let them know you're on the lookout for full-time opportunities at places like Moody's. Don’t shy away from asking for a coffee chat; you never know what doors it might open!
We think you need these skills to ace Director - Demand Generation (Insurance)
Some tips for your application 🫡
Highlight Your Analytical Skills:In insurance, we love a candidate who can crunch numbers and analyse data effectively. When crafting your CV, make sure to showcase any relevant coursework or experiences that highlight your analytical abilities, especially if you’ve tackled risk assessment or financial modelling.
Showcase Industry Knowledge:Don’t be shy about your knowledge of the insurance sector! We want to see that you've done your homework on current trends, regulations, and challenges in the industry. Mention any relevant projects or studies you’ve completed that demonstrate your understanding of the field in your cover letter.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re passionate about insurance. Share any personal experiences or what drew you into this profession. We’re looking for enthusiasm and a clear motivation for why you want to be part of our team at Moody's.
Tailor Your CV for the Role:Don't just send a generic CV! Focus on tailoring it specifically for the insurance role at Moody's. Highlight relevant skills such as risk management, customer service experience, or any certifications you've earned in the industry to make your application stand out.
How to prepare for a job interview at Moody's
✨Know Your Numbers: Insurance Fundamentals
Brush up on your understanding of key insurance concepts, like underwriting principles and risk assessment. Expect the interviewer at Moody's to throw some technical questions your way, so be ready to demonstrate your grasp of these essentials.
✨Showcase Your Analytical Side
In the insurance world, it's all about data. Prepare to discuss any analytical tools or methodologies you've used in past experiences. If you have a portfolio of projects where you've tackled complex data, bring that along to impress the team!
✨Prepare for Behavioural Questions
As a full-timer at Moody's, they'll want to know how you handle real-life scenarios, not just theory. Think about challenges you've faced in teamwork or customer service, and how those experiences can relate to a career in insurance.
✨Know the Company Culture Inside Out
Understanding Moody's's values and workplace culture is essential. Don’t just memorise their mission statement; think about how your personal values align with theirs. This will show your genuine interest in being part of their team long-term.
