At a Glance
- Tasks: Execute innovative demand generation campaigns across various digital channels.
- Company: Join Moody's, a global leader in risk assessment and AI innovation.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team focused on creativity and data-driven strategies.
- Why this job: Make a real impact by transforming how the world sees risk.
- Qualifications: Experience with marketing automation tools and B2B campaign execution.
The predicted salary is between 28800 - 48000 £ per year.
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies
- Hands-on experience executing demand generation campaigns using marketing automation tools such as Marketo or Hubspot, that support lead, pipeline, and revenue outcomes is essential.
- Experience working in a B2B environment in tech or financial services.
- Practical experience activating campaigns across one or more digital channels such as email, paid search/social/programmatic, content syndication and webinar channels.
- Experience building and activating audiences using segmentation, smart lists, and data-driven targeting.
- Strong attention to detail with the ability to QA emails, landing pages, forms, and campaign journeys before launch.
- Comfortable analyzing campaign performance, lead engagement, and conversion metrics to support optimization.
- Experience using AI tools to support demand generation execution, such as generating messaging variations, supporting personalization, and speeding up campaign build and QA tasks.
- Growing awareness of responsible and ethical AI use in marketing, including consideration of data privacy, customer impact, and brand-safe messaging.
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
- Non-degree candidates considered who have relevant professional marketing qualifications.
Responsibilities
- Execute demand generation campaigns that engage prospects and customers across the lifecycle and contribute directly to pipeline and revenue growth.
- Execute end-to-end demand generation campaigns across email, digital, paid, social, content syndication and webinar channels.
- Build and activate campaign audiences using smart lists and segmentation aligned to campaign objectives.
- Create and manage campaign and program builds within the marketing automation platform.
- Execute email creation, testing, quality assurance, and activation to ensure accurate delivery and strong customer experience.
- Create and apply campaign identifiers to enable consistent tracking and reporting.
- Conduct thorough QA of campaigns, including links, forms, dynamic content, and automation flows.
- Support campaign nurturing and customer journey execution across lifecycle stages.
- Use AI tools to support faster execution, testing, and optimization of demand generation campaigns.
- Prepare and share campaign performance insights, focusing on engagement, conversion, and optimization opportunities.
- Partner with Sales Development teams to support timely campaign follow-up and lead engagement.
- Continuously optimize campaigns based on performance data, insights, and experimentation.
- Work closely with Demand Generation Operations to ensure execution aligns with established processes and standards.
About the team
Our Demand Generation and Field Marketing team is responsible for executing campaigns that directly engage the market and drive measurable demand, pipeline, and revenue growth in the Corporate & Government sectors. By joining our team, you will be part of an execution-led demand generation function focused on high-quality delivery, continuous optimisation, and creative use of data and AI to scale impact across global markets.
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law. Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.
Senior Marketing Associate (Demand Generation) employer: Moody's Investors Service
At Moody's, we pride ourselves on fostering an inclusive and innovative work environment where every employee is empowered to contribute their unique perspectives. As a Senior Marketing Associate in our Demand Generation team, you will have the opportunity to engage with cutting-edge AI tools and collaborate closely with talented professionals, driving impactful campaigns that shape the future of risk assessment. With a strong focus on employee growth and development, Moody's offers a dynamic culture that values curiosity, integrity, and the pursuit of excellence, making it an exceptional place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Associate (Demand Generation)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how valuable personal connections are when it comes to landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how you align with their values, so think about how your experiences reflect their mission and goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. We believe that the more comfortable you are speaking about your skills and experiences, the better you'll perform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Marketing Associate (Demand Generation)
Some tips for your application 🫡
Show Your Passion for Demand Generation:When you're writing your application, let your enthusiasm for demand generation shine through! Share specific examples of campaigns you've executed and how they contributed to pipeline and revenue growth. We love seeing candidates who are genuinely excited about the role.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in B2B marketing, especially in tech or financial services. We want to see how your skills align with our needs, so don’t be shy about showcasing your hands-on experience with marketing automation tools like Marketo or Hubspot.
Be Data-Driven:Since we value data-driven decision-making, include metrics and results from your past campaigns in your application. Talk about how you’ve analysed performance and optimised campaigns based on insights. This will show us that you’re not just about creativity but also about achieving measurable outcomes.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Moody's and our values before you hit 'send'.
How to prepare for a job interview at Moody's Investors Service
✨Know Your Demand Generation Inside Out
Make sure you brush up on your knowledge of demand generation campaigns, especially using tools like Marketo or Hubspot. Be ready to discuss specific campaigns you've executed and the results they achieved. This will show that you not only understand the theory but have practical experience too.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed campaign performance in the past. Bring examples of metrics you've tracked, such as lead engagement and conversion rates, and how you've used this data to optimise future campaigns. This will demonstrate your ability to turn insights into actionable strategies.
✨Emphasise Your Attention to Detail
Since the role requires a strong focus on quality assurance, be ready to share examples of how you've ensured accuracy in your previous campaigns. Discuss your process for QAing emails, landing pages, and forms before launch to highlight your meticulous nature.
✨Be Ready to Discuss AI in Marketing
Given the emphasis on AI tools in the job description, prepare to discuss your experience with AI in demand generation. Talk about how you've used AI for personalisation or to speed up campaign execution, and your thoughts on responsible AI use in marketing. This will show you're aligned with their innovative approach.
