At a Glance
- Tasks: Lead global demand generation and ABM strategies for Moody's Insurance segment.
- Company: Join a dynamic team at Moody's, a leader in the insurance industry.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Work with cutting-edge AI technologies and collaborate with top industry professionals.
- Why this job: Make a significant impact on global marketing strategies and drive real business growth.
- Qualifications: Proven experience in demand generation and strong leadership skills required.
The predicted salary is between 80000 - 120000 £ per year.
Skills and Competencies
- Proven experience leading demand generation, ABM, and field marketing across multi‑regional insurance markets with complex enterprise sales cycles.
- Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth.
- Strategic planner with experience balancing digital channels and physical events across the full buying journey.
- Deep expertise in ABM, including account prioritisation, multi‑channel engagement, intent‑driven targeting, and sales alignment.
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams.
- Strong people leader with a track record of building high‑performing teams and driving operational excellence.
- Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing.
- Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact.
- Hands‑on experience with account intelligence, intent data, and modern ABM technologies.
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness.
- Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use.
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA preferred.
Responsibilities
- This role leads global demand generation, ABM, and field marketing for Moody’s Insurance segment.
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline.
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans.
- Define and evolve ICPs, buyer personas, and buying group frameworks.
- Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets.
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion.
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC.
- Oversee DG and ABM execution and optimisation across platforms such as Marketo.
- Shape and coordinate the regional Insurance event strategy.
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes.
- Monitor and optimise campaign, ABM, event, and intent‑driven performance.
- Champion the use of AI to accelerate execution and improve team effectiveness.
About the Team
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.
Director - Demand Generation (Insurance) in London employer: Moody's Investors Service
Moody's is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the global insurance sector. With a strong emphasis on employee growth, we provide opportunities for professional development and leadership in demand generation and account-based marketing, all while leveraging cutting-edge AI technologies. Our commitment to ethical practices and a supportive environment makes Moody's a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Demand Generation (Insurance) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We know that personal connections can open doors, so don’t be shy about reaching out to people in the insurance sector.
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge in demand generation and ABM. Whether it’s a blog post or a video, we want to see you sharing insights that demonstrate your skills and thought leadership.
✨Tip Number 3
Prepare for interviews by practising your storytelling. We love hearing about your past experiences, especially how you’ve driven pipeline growth and led teams. Make sure you have some solid examples ready to go!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate candidates who are ready to make an impact in the insurance marketing space.
We think you need these skills to ace Director - Demand Generation (Insurance) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences mentioned in the job description. Highlight your proven experience in demand generation and ABM, especially in the insurance sector. We want to see how you can drive pipeline growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your strategic planning and people leadership skills align with our needs. Don’t forget to mention your hands-on experience with modern ABM technologies and AI applications.
Showcase Your Achievements:Quantify your successes! Whether it’s MQLs, pipeline growth, or team performance, we love numbers that tell a story. This will help us see the impact you've made in previous roles and how you can contribute to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Moody's Investors Service
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation, ABM, and field marketing. Prepare specific examples of how you've driven pipeline growth in complex sales cycles, especially in the insurance sector. This will show that you understand the nuances of the role.
✨Showcase Your Strategic Planning Skills
Be ready to discuss how you've balanced digital channels with physical events in your previous roles. Think of a time when you successfully translated a segment strategy into an integrated plan. This will demonstrate your ability to think strategically and execute effectively.
✨Highlight Your Leadership Experience
As a people leader, it's crucial to share your experiences in building high-performing teams. Talk about how you've driven operational excellence and fostered collaboration across different functions. This will help them see you as a strong fit for leading their regional teams.
✨Emphasise Your Data-Driven Approach
Prepare to discuss how you've used KPIs to optimise performance in your past roles. Be specific about the tools and technologies you've used, especially in relation to account intelligence and intent data. This will show that you're not just creative but also analytical in your approach.
