Assistant Director - Marketing in London

Assistant Director - Marketing in London

London Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
Moody's Investors Service

At a Glance

  • Tasks: Lead innovative marketing campaigns and create engaging content to drive customer engagement.
  • Company: Join Moody's, a global leader in risk assessment and AI-driven insights.
  • Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
  • Other info: Be part of a mission-driven team guiding clients through uncertainty.
  • Why this job: Shape impactful narratives and collaborate with diverse teams in a dynamic environment.
  • Qualifications: 5-7 years in B2B marketing, strong communication skills, and a passion for AI.

The predicted salary is between 60000 - 80000 £ per year.

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are— with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody's is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action— enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills & Competencies

  • 5–7 years of experience in B2B marketing, with a focus on campaign management, content development and marcom/creating assets.
  • Experience creating content for KYC/Compliance, Third party risk management, Supply chains, and/or a focus on the following domains: Energy, Technology, Media, Telecommunications, Automotive, Manufacturing, Aerospace, Healthcare/Pharmaceuticals.
  • Experience designing integrated marketing campaigns across digital and traditional channels.
  • Proven ability to manage multiple projects and stakeholders in a fast-paced, matrixed environment.
  • Exceptional communication and collaboration skills, with a demonstrated ability to influence and align cross-functional teams.
  • Basic understanding of artificial intelligence concepts, with curiosity and enthusiasm for learning how AI tools can be used to improve processes and drive efficiency.
  • Interest in exploring AI systems and a willingness to develop awareness of responsible AI practices, including risk management and ethical use.

Education

  • BA in journalism, English, communications, marketing, finance, or related field required. Advanced degree preferred.

Responsibilities

  • Develop and execute multi-channel marketing campaigns to drive customer acquisition, retention, and expansion, including building structured campaign calendars, tailoring messaging, and ensuring a cohesive approach aligned with Moody's overall marketing objectives.
  • Collaborate cross-functionally with product, sales, marketing, and subject matter experts to align campaign goals and prioritise key growth use cases, including Supplier Risk, Trade Credit, Transfer Pricing, Third Party Risk Management, and Compliance.
  • Lead the development and adaptation of high-impact content, including white papers, blogs, webinars, and case studies, ensuring relevance to target audiences and adherence to Moody's brand standards.
  • Own content quality and storytelling, applying strong editorial judgment to produce compelling B2B marketing materials across both long- and short-form formats.
  • Partner with brand and creative teams to guide the development of engaging, high-quality marketing assets, demonstrating strong marketing communications expertise and creative direction.
  • Leverage knowledge of artificial intelligence to support marketing initiatives, guiding teams in the application of AI tools to improve workflows, generate insights, and increase campaign effectiveness.
  • Stay informed on AI developments and promote responsible AI practices, including risk management, ethical use, and transparency in marketing applications.
  • Monitor industry trends and maintain a deep understanding of third-party risk management, proactively identifying emerging client needs and competitive dynamics to ensure campaigns remain timely, differentiated, and impactful.

Preferred Qualifications

  • Experience working in financial services/banking/KYC, technology, or data and analytics firms.
  • Familiarity with AI tools.
  • Strong writing and editing skills with the ability to communicate technical concepts to non-technical audiences.

About the team

Moody's is seeking an experienced and collaborative marketing professional to join our dynamic team as Assistant Director, Content & Campaigns, Corporates. Reporting to the Director, Content & Campaigns - Corporates & Government, this role will work across multiple internal teams to tailor content and campaigns to ensure their alignment with the needs of our customers. This is a high-visibility, cross-functional role that demands a deep understanding of the non-financial corporates, third-party risk, and risk management landscape, including key trends and talking points, exceptional communication and organizational skills, and the ability to synthesize complex inputs into impactful campaigns. Our Corporate & Government Marketing team is responsible for defining and communicating the go-to-market strategy. This work generates qualified leads that produces revenue and ultimately helps drive the continual growth of the segment. By joining our team, you will be part of exciting work in:

  • Shaping the narrative for Moody's solutions within a dynamic, global marketplace.
  • Working collaboratively with cross-functional teams to deliver effective campaigns that resonate with our target audiences.
  • Contributing meaningfully to Moody's mission of guiding clients through uncertainty with clarity and confidence.

Moody's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law. Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.

Assistant Director - Marketing in London employer: Moody's Investors Service

At Moody's, we pride ourselves on fostering an inclusive and innovative work culture that empowers our employees to thrive. As a global leader in risk assessment, we offer exceptional growth opportunities, competitive benefits, and the chance to collaborate with diverse teams on impactful marketing campaigns. Located in a vibrant environment, our team is dedicated to transforming challenges into opportunities, making Moody's an excellent employer for those seeking meaningful and rewarding careers.

Moody's Investors Service

Contact Details:

Moody's Investors Service Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Assistant Director - Marketing in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Moody's Investors Service and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Moody's Investors Service are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Moody's Investors Service on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

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We think you need these skills to ace Assistant Director - Marketing in London

B2B Marketing
Campaign Management
Content Development
Marketing Communications
Integrated Marketing Campaigns
Project Management
Cross-Functional Collaboration

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Moody's Investors Service. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Moody's Investors Service:Show us that you’ve done your homework! In your application, briefly mention what you admire about Moody's Investors Service’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Moody's Investors Service

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Moody's Investors Service will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Moody's Investors Service, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.