At a Glance
- Tasks: Lead global demand generation and field marketing for Moody's Insurance segment.
- Company: Join a dynamic team at Moody's, a leader in the insurance industry.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Work with cutting-edge AI technologies to enhance marketing effectiveness.
- Why this job: Make a real impact in the insurance sector with innovative marketing strategies.
- Qualifications: Proven experience in demand generation and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Skills and Competencies
- Proven experience leading demand generation, ABM, and field marketing across multi‑regional insurance markets with complex enterprise sales cycles.
- Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth.
- Strategic planner with experience balancing digital channels and physical events across the full buying journey.
- Deep expertise in ABM, including account prioritisation, multi‑channel engagement, intent‑driven targeting, and sales alignment.
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams.
- Strong people leader with a track record of building high‑performing teams and driving operational excellence.
- Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing.
- Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact.
- Hands‑on experience with account intelligence, intent data, and modern ABM technologies.
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness.
- Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use.
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA preferred.
Responsibilities
- This role leads global demand generation, ABM, and field marketing for Moody’s Insurance segment.
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline.
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans.
- Define and evolve ICPs, buyer personas, and buying group frameworks.
- Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets.
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion.
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC.
- Oversee DG and ABM execution and optimisation across platforms such as Marketo.
- Shape and coordinate the regional Insurance event strategy.
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes.
- Monitor and optimise campaign, ABM, event, and intent‑driven performance.
- Champion the use of AI to accelerate execution and improve team effectiveness.
About the Team
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.
Director - Demand Generation (Insurance) employer: Moody's Investors Service
Moody's is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the global insurance sector. With a strong emphasis on employee growth, we provide opportunities for professional development and leadership training, ensuring our team members thrive in their careers. Our commitment to ethical practices and the integration of AI technologies not only enhances marketing effectiveness but also creates a forward-thinking culture that values creativity and strategic insight.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Demand Generation (Insurance)
✨Network Like a Pro
Get out there and connect with people in the insurance industry! Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with hiring managers or recruiters, make sure to highlight your experience with demand generation and ABM strategies. Share specific examples of how you've driven pipeline growth and improved campaign performance. We want to see your passion and expertise shine through!
✨Be Ready for the Interview
Prepare for those interviews by brushing up on your knowledge of the latest trends in insurance marketing and AI applications. We recommend practising common interview questions and having a few insightful questions ready to ask them. Show that you’re not just a candidate, but a thought leader!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged. Let’s get you on board!
We think you need these skills to ace Director - Demand Generation (Insurance)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation and ABM, especially in the insurance sector. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant achievements!
Showcase Your Strategic Thinking:In your application, demonstrate your ability to develop and execute integrated marketing strategies. We love candidates who can think big and have a track record of turning complex strategies into successful campaigns, so share specific examples!
Highlight Your Leadership Skills:As a potential leader in our team, it’s crucial to show us your experience in building high-performing teams. Talk about your leadership style and how you’ve driven operational excellence in past roles – we’re all about collaboration and growth!
Be Data-Driven:We’re looking for someone who uses data to inform decisions. In your application, mention how you’ve used KPIs to optimise performance in previous roles. This will help us see your analytical mindset and commitment to driving results!
How to prepare for a job interview at Moody's Investors Service
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation, especially in the insurance sector. Be ready to share specific examples of how you've led successful campaigns and driven pipeline growth.
✨Showcase Your ABM Expertise
Prepare to discuss your hands-on experience with account-based marketing (ABM). Highlight your strategies for account prioritisation and multi-channel engagement, and be ready to explain how you've aligned sales and marketing efforts in previous roles.
✨Demonstrate Strategic Planning Skills
Think about how you've balanced digital channels and physical events in your past roles. Be prepared to outline your approach to shaping event strategies and how you've collaborated with various stakeholders to achieve success.
✨Be Data-Driven and AI-Savvy
Familiarise yourself with key performance indicators (KPIs) related to demand generation and ABM. Discuss how you've used data to optimise performance and how you've applied AI technologies to enhance targeting and streamline workflows.
