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- Tasks: Lead innovative marketing strategies to drive growth in the insurance sector.
- Company: Join Moody's, a global leader in risk assessment and AI innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Why this job: Shape the future of insurance marketing while collaborating with top talent.
- Qualifications: Experience in demand generation and field marketing within the insurance industry.
- Other info: Dynamic team environment with a focus on AI and continuous learning.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are— with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills And Competencies- Significant experience leading demand generation and field marketing strategy and execution across multiregional environments within the Insurance industry, including complex, enterprise sales cycles.
- Strong competencies in translating a program or campaign strategy into account based, demand generating programs, aligned to priority accounts, buying groups, and pipeline growth.
- Proven ability to plan strategically to optimize marketing investments between physical events and digital channels across multiple lines of business and regions through the full buying journey.
- Strong competencies in designing and executing ABM‑led engagement strategies, including account prioritisation, orchestration across channels, and alignment to sales coverage models.
- Experience shaping regional insurance‑focused event strategies, acting as the central coordination point for stakeholder alignment, SME input, and collaboration with central events teams.
- Proven leadership experience managing high‑performing teams while driving end‑to‑end marketing operational excellence, ensuring clear prioritisation, accountability, and consistent delivery.
- Advanced executive stakeholder communications and cross‑functional collaboration skills, with the ability to partner closely with Insurance Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing teams.
- Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance account targeting, improve campaign performance, and introduce responsible AI powered solutions that address business challenges.
- Strong analytical capability, with experience using data to assess account‑level and regional effectiveness, optimise lead and opportunity processes, and continuously improve campaign, ABM, and event outcomes.
- Use of Demand Generation and ABM specific KPIs (e.g., account engagement, pipeline influence, opportunity velocity) to drive optimisation and efficiency of customer engagement and business contribution.
- Experience working with intent‑driven, account‑based engagement, including hands‑on experience with the latest tools and technologies for account intelligence and intent signals.
- Strong grasp of artificial intelligence concepts, with the ability to guide teams in applying AI tools to streamline workflows, uncover insights, and boost marketing efficiency.
- Curious and forward‑thinking mindset with a passion for exploring AI systems and a commitment to learning responsible AI practices—including risk management, ethical use, and transparency.
- Bachelor’s degree in Marketing, Communications, Business, or a related field required; MBA preferred.
- This leader will guide a high‑performing team in shaping and executing global demand generation, ABM, and field marketing strategies that strengthen Moody’s competitive position in the global insurance market.
- Lead the Insurance demand generation and field marketing strategy, aligning with segment priorities to drive growth, deepen customer engagement, and support pipeline creation.
- Partner with Content Development and Campaign Management teams to translate segment strategy and messaging into actionable demand generation and field marketing execution plans.
- Lead development and ongoing refinement of Insurance ICPs, buyer personas, and buying group frameworks, ensuring clear segmentation for all DG, ABM, and field marketing efforts.
- Develop an Insurance ABM‑led strategy to achieve MQL, pipeline, and new business goals through integrated campaigns, events, and partner marketing.
- Partner closely with senior Insurance sales leaders to ensure DG and field marketing activities align with account plans, new customer acquisition, and customer expansion.
- Lead and develop regional team members responsible for field marketing and account‑based plans across the Americas, Europe, and Africa.
- Consult with Asia Pacific field marketing teams on Insurance segment demand generation priorities.
- Lead and develop DG and ABM team members responsible for strategy, campaign setup, and optimisation within platforms such as Marketo, partnering closely with Paid Media and Marketing Operations.
- Shape the regional Insurance event strategy, ensuring alignment with regional stakeholders, SME involvement, and capacity planning with the central events team.
- Maintain a continuous feedback loop with SDR and Sales teams regarding lead quality, conversion rates, opportunity progression, and deal size trends.
- Continuously monitor campaign, ABM, and event performance at the account and segment level, adjusting strategies proactively to meet goals.
- Oversee implementation and optimisation of intent monitoring and account intelligence technologies to improve ABM execution.
- Drive leadership in the use of AI to accelerate speed‑to‑market, optimize ABM programs, and enhance team effectiveness.
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.
Marketing Director - Insurance in London employer: Moody's Corporation
Contact Detail:
Moody's Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - Insurance in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the insurance industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience in demand generation and ABM strategies. Share specific examples of how you've driven growth and engagement in previous roles—numbers speak volumes!
✨Tip Number 3
Be curious and ask questions! During interviews, show your interest in the company’s approach to AI and marketing strategies. This not only demonstrates your enthusiasm but also helps you gauge if the company aligns with your values and career goals.
✨Tip Number 4
Don’t hesitate to apply through our website! Even if you don’t tick every box in the job description, we value diverse perspectives and experiences. Your unique background could be just what we’re looking for, so go ahead and throw your hat in the ring!
We think you need these skills to ace Marketing Director - Insurance in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to lead marketing strategies in the insurance sector. Share your thoughts on how you can contribute to our mission of turning risks into opportunities.
Tailor Your Experience: Make sure to highlight your relevant experience in demand generation and field marketing within the insurance industry. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your achievements and how they relate to the job description.
Be Authentic: We value authenticity, so be yourself in your application! Don’t just list your skills; tell us stories about your experiences that demonstrate your competencies. This helps us get a sense of who you are and how you might fit into our team culture.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do and our values!
How to prepare for a job interview at Moody's Corporation
✨Know Your Stuff
Before the interview, dive deep into Moody's mission and values. Understand how they transform risk into opportunity, especially in the insurance sector. Be ready to discuss how your experience aligns with their goals, particularly in demand generation and ABM strategies.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, especially in managing high-performing teams. Discuss specific instances where you drove marketing operational excellence and how you prioritised tasks to achieve results. This will demonstrate your ability to lead effectively at Moody's.
✨Be Data-Driven
Since the role requires strong analytical capabilities, come prepared with data-driven insights from your previous roles. Talk about how you've used KPIs to optimise marketing efforts and improve campaign performance. This shows you can bring measurable value to the team.
✨Embrace AI and Innovation
Moody's is keen on leveraging AI in marketing. Share your experiences with AI tools and how you've applied them to enhance workflows or campaign performance. Show your curiosity and forward-thinking mindset by discussing any innovative ideas you have for using AI in their marketing strategies.