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- Tasks: Lead global demand generation and field marketing for Moody's Insurance segment.
- Company: Join Moody's, a global leader in risk assessment and innovative AI solutions.
- Benefits: Inclusive culture, career growth opportunities, and the chance to shape the future of insurance marketing.
- Other info: Collaborative environment focused on innovation and ethical AI use.
- Why this job: Make a real impact by driving marketing strategies that unlock opportunities in the insurance sector.
- Qualifications: Proven experience in demand generation and ABM, with strong leadership skills.
The predicted salary is between 100000 - 150000 ÂŁ per year.
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies
- Proven experience leading demand generation, ABM, and field marketing across multi‑regional insurance markets with complex enterprise sales cycles
- Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth
- Strategic planner with experience balancing digital channels and physical events across the full buying journey
- Deep expertise in ABM, including account prioritisation, multi‑channel engagement, intent‑driven targeting, and sales alignment
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams
- Strong people leader with a track record of building high‑performing teams and driving operational excellence
- Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing
- Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact
- Hands‑on experience with account intelligence, intent data, and modern ABM technologies
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness
- Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA preferred
Responsibilities
- This role leads global demand generation, ABM, and field marketing for Moody’s Insurance segment.
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans
- Define and evolve ICPs, buyer personas, and buying group frameworks
- Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC
- Oversee DG and ABM execution and optimisation across platforms such as Marketo
- Shape and coordinate the regional Insurance event strategy
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes
- Monitor and optimise campaign, ABM, event, and intent‑driven performance
- Champion the use of AI to accelerate execution and improve team effectiveness
About the Team
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.
Let's begin! Director, Revenue & Field Marketing - Insurance in London employer: Moody's Corporation
Contact Detail:
Moody's Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Let's begin! Director, Revenue & Field Marketing - Insurance in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you showcase your fit and enthusiasm for the role during those crucial conversations.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience in demand generation and ABM, as these are key for the Director role.
✨Tip Number 4
Don’t hesitate to apply through our website! Even if you don’t tick every box, we value diverse perspectives and experiences. Your unique background could be just what we need to drive innovation at Moody’s.
We think you need these skills to ace Let's begin! Director, Revenue & Field Marketing - Insurance in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to express your thoughts and ideas in a way that feels natural to you.
Tailor Your Application: Make sure to customise your application for the Director, Revenue & Field Marketing role. Highlight your relevant experience in demand generation and ABM, and show us how your skills align with what we’re looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples to demonstrate how you've driven pipeline growth or improved marketing effectiveness in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Moody's!
How to prepare for a job interview at Moody's Corporation
✨Know Your Stuff
Before the interview, dive deep into Moody's mission and values. Understand how they approach risk and the role of AI in their strategy. This will help you connect your experience in demand generation and ABM to their goals, showing that you're not just a fit for the role but also for the company culture.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading high-performing teams and driving operational excellence. Be ready to discuss specific campaigns you've led, especially in multi-regional insurance markets, and how you turned strategies into successful outcomes.
✨Be Data-Driven
Since the role requires a strong focus on KPIs and performance optimisation, come prepared with data points from your previous roles. Discuss how you've used analytics to inform your marketing strategies and improve campaign effectiveness, particularly in ABM and demand generation.
✨Embrace Curiosity and Innovation
Moody's values curiosity and innovative thinking. During the interview, express your forward-thinking mindset and share examples of how you've applied AI or other modern technologies to enhance marketing efforts. This will demonstrate your alignment with their commitment to responsible and ethical AI use.