At a Glance
- Tasks: Lead global demand generation and marketing strategies for Moody's Insurance segment.
- Company: Join Moody's, a global leader in risk assessment and innovative AI solutions.
- Benefits: Inclusive culture, career growth opportunities, and the chance to shape the future of insurance.
- Other info: Collaborative environment with a focus on ethical AI use and diverse perspectives.
- Why this job: Make a real impact in transforming how the world sees risk and opportunity.
- Qualifications: Proven experience in demand generation and strong leadership skills required.
The predicted salary is between 90000 - 120000 £ per year.
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies
- Proven experience leading demand generation, ABM, and field marketing across multi‑regional insurance markets with complex enterprise sales cycles
- Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth
- Strategic planner with experience balancing digital channels and physical events across the full buying journey
- Deep expertise in ABM, including account prioritisation, multi‑channel engagement, intent‑driven targeting, and sales alignment
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams
- Strong people leader with a track record of building high‑performing teams and driving operational excellence
- Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing
- Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact
- Hands‑on experience with account intelligence, intent data, and modern ABM technologies
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness
- Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA preferred
Responsibilities
- This role leads global demand generation, ABM, and field marketing for Moody’s Insurance segment.
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans
- Define and evolve ICPs, buyer personas, and buying group frameworks
- Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC
- Oversee DG and ABM execution and optimisation across platforms such as Marketo
- Shape and coordinate the regional Insurance event strategy
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes
- Monitor and optimise campaign, ABM, event, and intent‑driven performance
- Champion the use of AI to accelerate execution and improve team effectiveness
About the Team
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.
Let's begin! Director of Demand Generation (Insurance) in London employer: Moody's Corporation
At Moody's, we pride ourselves on fostering an inclusive and innovative work environment where every employee is empowered to contribute their unique perspectives. As a global leader in risk assessment, we offer exceptional growth opportunities, a collaborative culture, and the chance to work with cutting-edge AI technologies that redefine the insurance landscape. Join us in transforming challenges into opportunities while enjoying a supportive atmosphere that values integrity and curiosity.
StudySmarter Expert Advice🤫
We think this is how you could land Let's begin! Director of Demand Generation (Insurance) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. At StudySmarter, we believe that showing genuine interest in the company can set you apart from other candidates.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the role. We recommend rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t hesitate to apply through our website, even if you don’t meet every single requirement. We value diverse perspectives and believe that you might be the perfect fit for the role or another one we have open. Go for it!
We think you need these skills to ace Let's begin! Director of Demand Generation (Insurance) in London
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to express your unique perspective and experiences.
Tailor Your Application:Make sure to customise your application for the Director of Demand Generation role. Highlight your relevant experience in demand generation and ABM, and show us how you can drive growth in the insurance sector.
Showcase Your Achievements:Don’t just list your responsibilities—share your successes! Use specific examples to demonstrate how you've made an impact in previous roles, especially in multi-regional markets.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Moody's!
How to prepare for a job interview at Moody's Corporation
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation, especially in the insurance sector. Prepare specific examples of how you've driven pipeline growth and executed successful ABM strategies. This will show that you understand the complexities of the role.
✨Showcase Your Strategic Planning Skills
Be ready to discuss how you've balanced digital channels with physical events in your previous roles. Think of a few key campaigns where your strategic planning made a significant impact, and be prepared to explain your thought process behind them.
✨Demonstrate Your People Leadership
Since this role involves leading teams, share your experiences in building high-performing teams. Talk about how you've motivated your team members and driven operational excellence. Highlight any specific challenges you faced and how you overcame them.
✨Emphasise Your Data-Driven Approach
Prepare to discuss how you've used data to optimise marketing performance. Bring examples of KPIs you've tracked and how they influenced your decision-making. This will illustrate your ability to leverage data for impactful results, which is crucial for this position.
