At a Glance
- Tasks: Lead global demand generation and marketing strategies for Moody's Insurance segment.
- Company: Join Moody's, a global leader in risk assessment and innovative AI solutions.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on ethical AI use and diverse perspectives.
- Why this job: Make an impact in the insurance industry while driving innovative marketing strategies.
- Qualifications: Experience in demand generation, ABM, and strong leadership skills required.
The predicted salary is between 90000 - 120000 £ per year.
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies
- Proven experience leading demand generation, ABM, and field marketing across multi‑regional insurance markets with complex enterprise sales cycles
- Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth
- Strategic planner with experience balancing digital channels and physical events across the full buying journey
- Deep expertise in ABM, including account prioritisation, multi‑channel engagement, intent‑driven targeting, and sales alignment
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams
- Strong people leader with a track record of building high‑performing teams and driving operational excellence
- Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing
- Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact
- Hands‑on experience with account intelligence, intent data, and modern ABM technologies
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness
- Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA preferred
Responsibilities
- This role leads global demand generation, ABM, and field marketing for Moody’s Insurance segment.
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans
- Define and evolve ICPs, buyer personas, and buying group frameworks
- Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC
- Oversee DG and ABM execution and optimisation across platforms such as Marketo
- Shape and coordinate the regional Insurance event strategy
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes
- Monitor and optimise campaign, ABM, event, and intent‑driven performance
- Champion the use of AI to accelerate execution and improve team effectiveness
About the Team
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.
Let's begin! Director - Demand Generation (Insurance) in London employer: Moody's Corporation
At Moody's, we pride ourselves on fostering an inclusive and innovative work environment where every employee is empowered to contribute their unique perspectives. As a leader in the insurance sector, we offer exceptional growth opportunities through collaboration with top-tier professionals and cutting-edge AI technologies, all while championing a culture of integrity and curiosity. Join us in transforming risk into opportunity and be part of a team that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Let's begin! Director - Demand Generation (Insurance) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how important it is to build relationships—sometimes, it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and having your own questions ready. Show them you’re genuinely interested in their mission and values!
✨Tip Number 3
Follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’d be a perfect fit.
✨Tip Number 4
Don’t hesitate to apply through our website, even if you don’t meet every single requirement. We believe in potential and diverse perspectives, so you might just be the right fit for us!
We think you need these skills to ace Let's begin! Director - Demand Generation (Insurance) in London
Some tips for your application 🫡
Be Yourself:We want to see the real you! Don’t be afraid to let your personality shine through in your application. Share your unique experiences and perspectives that make you a great fit for the role.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant skills and experiences. We love seeing how your background aligns with our values and the specific demands of the Director - Demand Generation role.
Showcase Your Achievements:When detailing your experience, focus on quantifiable achievements. We’re interested in how you’ve driven growth and engagement in previous roles, especially in demand generation and ABM strategies.
Apply Through Our Website:For the best chance of success, apply directly through our website. It’s the easiest way for us to review your application and get you into the process. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Moody's Corporation
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation, especially in the insurance sector. Prepare specific examples of how you've driven pipeline growth and executed successful ABM strategies. This will show that you understand the complexities of the role.
✨Showcase Your Strategic Planning Skills
Be ready to discuss how you've balanced digital channels with physical events in your previous roles. Think of a few key campaigns where your strategic planning made a significant impact, and be prepared to explain your thought process behind them.
✨Demonstrate Your People Leadership
Highlight your experience in building and leading high-performing teams. Share stories that illustrate your ability to inspire and motivate others, as well as how you've driven operational excellence in your past positions.
✨Emphasise Your Data-Driven Approach
Prepare to discuss how you've used data to optimise marketing performance. Be specific about the KPIs you've tracked and how they influenced your decision-making. This will show that you're not just creative but also analytical, which is crucial for this role.
