At a Glance
- Tasks: Lead demand generation strategies and execute impactful marketing campaigns in the banking sector.
- Company: Join Moody's Analytics, a leader in financial services marketing.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Be part of a global team driving innovation and customer engagement.
- Why this job: Make a real impact in banking marketing while collaborating with top professionals.
- Qualifications: Bachelor’s degree in Marketing or related field; strong leadership and analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
Skills and Competencies
- Significant experience delivering demand generation and field marketing strategy and execution across multi-regional environments.
- Strong ability to translate program and campaign strategy into demand-generating and account-based marketing programs that deliver measurable business impact.
- Experience shaping regional event strategies and operating as a central coordination point for stakeholder alignment, subject matter expert input, and capacity approval with central events teams.
- Proven people leadership experience, building and managing high-performing teams while driving end-to-end marketing operational excellence, prioritisation, accountability, and consistent delivery.
- Advanced stakeholder management and cross-functional collaboration skills, with the ability to partner effectively with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing.
- Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI-powered solutions to address business challenges.
- Strong analytical capability, using data to assess regional effectiveness, optimise lead processes, and improve campaign and event outcomes.
- Hands-on experience using demand generation and account-based KPIs to drive optimisation, efficiency, and customer engagement.
- Experience working within account-based engagement models, including familiarity with tools and technologies that leverage intent signals.
Education
- Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Responsibilities
- Own the demand generation and field marketing strategy for the Moody’s Analytics Banking segment, aligning with segment priorities to drive growth and customer engagement while partnering closely with the Events team to support execution.
- Partner with the Banking segment marketing leader, Product Marketing, and Content & Campaigns teams to develop and deliver strategies that achieve MQL and new business goals through integrated campaigns, events, and partner marketing.
- Build strong alignment with senior Banking sales leadership to ensure demand generation and field marketing activity supports both new customer acquisition and expansion of existing relationships.
- Manage and develop regional team members responsible for field marketing plans across the Americas, Europe/Africa, and APAC/Middle East.
- Oversee demand generation strategy and campaign execution within marketing automation platforms such as Marketo, working closely with Banking segment leads, paid media, and marketing operations to define ICPs and execution approaches.
- Define and coordinate the regional event strategy for the Banking segment, serving as the primary point of contact for in-region alignment, SME support, and capacity sign-off with the central events execution team.
- Maintain a regular feedback loop with the SDR team to assess lead quality and volume, monitor conversion rates, and review average opportunity sizes.
- Track and evaluate campaign and event performance on an ongoing basis, adjusting activity proactively to meet MQL and new business targets.
- Collaborate with team members to implement and embed intent monitoring technologies that support account-based marketing initiatives.
About the Team
The Marketing team at Moody’s is responsible for driving demand generation, brand awareness, and go-to-market strategy across global markets. The team works in close partnership with the Moody’s Analytics Banking segment to deliver programmes that support growth, deepen customer relationships, and expand Moody’s impact across the financial services ecosystem, collaborating closely with Sales, Product, Banking leadership, and Marketing Operations.
Director of Demand Generation (Banking) in London employer: Moody's Corporation
Moody's Analytics is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the banking sector. With a strong emphasis on employee growth, we provide ample opportunities for professional development and leadership advancement, supported by a culture that values teamwork and accountability. Our global presence allows for diverse experiences and the chance to make a significant impact in financial services, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Demand Generation (Banking) in London
✨Tip Number 1
Network like a pro! Reach out to people in the banking and marketing sectors on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your demand generation strategies and successful campaigns. This is your chance to showcase your analytical capabilities and how you've used AI tools to drive results.
✨Tip Number 3
Prepare for interviews by brushing up on your stakeholder management skills. Be ready to discuss how you’ve collaborated with sales and marketing teams in the past. Use specific examples to demonstrate your ability to drive end-to-end marketing operational excellence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Moody’s Analytics.
We think you need these skills to ace Director of Demand Generation (Banking) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the skills and experiences mentioned in the job description. Highlight your demand generation and field marketing experience, especially in multi-regional environments, to show us you’re the right fit.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your background aligns with our needs, particularly in stakeholder management and cross-functional collaboration. We want to see your personality and passion for the role!
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, mention specific examples of how you've used analytics to optimise campaigns or improve lead processes. This will demonstrate your ability to deliver measurable business impact.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Moody's Corporation
✨Know Your Demand Generation Inside Out
Make sure you can discuss your experience with demand generation strategies in detail. Be ready to share specific examples of how you've successfully executed multi-regional campaigns and the measurable impact they had on business growth.
✨Showcase Your Leadership Skills
Prepare to talk about your experience in building and managing high-performing teams. Highlight instances where you drove operational excellence and accountability, and how you prioritised tasks to ensure consistent delivery.
✨Master Stakeholder Management
Demonstrate your ability to collaborate effectively with various teams, such as Sales and Product Marketing. Have examples ready that showcase your advanced stakeholder management skills and how you’ve aligned marketing activities with sales goals.
✨Get Comfortable with Data
Be prepared to discuss how you've used data analytics to optimise lead processes and improve campaign outcomes. Familiarise yourself with key performance indicators (KPIs) relevant to demand generation and account-based marketing, and be ready to explain how you've applied them in past roles.
