Director of Demand Generation (Banking)

Skills and Competencies

• Significant experience delivering demand generation and field marketing strategy and execution across multi‑regional environments.
• Strong ability to translate program and campaign strategy into demand‑generating and account‑based marketing programs that deliver measurable business impact.
• Experience shaping regional event strategies and operating as a central coordination point for stakeholder alignment, subject matter expert input, and capacity approval with central events teams.
• Proven people leadership experience, building and managing high‑performing teams while driving end‑to‑end marketing operational excellence, prioritisation, accountability, and consistent delivery.
• Advanced stakeholder management and cross‑functional collaboration skills, with the ability to partner effectively with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing.
• Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI‑powered solutions to address business challenges.
• Strong analytical capability, using data to assess regional effectiveness, optimise lead processes, and improve campaign and event outcomes.
• Hands‑on experience using demand generation and account‑based KPIs to drive optimisation, efficiency, and customer engagement.
• Experience working within account‑based engagement models, including familiarity with tools and technologies that leverage intent signals.

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.

Responsibilities

• Own the demand generation and field marketing strategy for the Moody’s Analytics Banking segment, aligning with segment priorities to drive growth and customer engagement while partnering closely with the Events team to support execution.
• Partner with the Banking segment marketing leader, Product Marketing, and Content & Campaigns teams to develop and deliver strategies that achieve MQL and new business goals through integrated campaigns, events, and partner marketing.
• Build strong alignment with senior Banking sales leadership to ensure demand generation and field marketing activity supports both new customer acquisition and expansion of existing relationships.
• Manage and develop regional team members responsible for field marketing plans across the Americas, Europe/Africa, and APAC/Middle East.
• Oversee demand generation strategy and campaign execution within marketing automation platforms such as Marketo, working closely with Banking segment leads, paid media, and marketing operations to define ICPs and execution approaches.
• Define and coordinate the regional event strategy for the Banking segment, serving as the primary point of contact for in‑region alignment, SME support, and capacity sign‑off with the central events execution team.
• Maintain a regular feedback loop with the SDR team to assess lead quality and volume, monitor conversion rates, and review average opportunity sizes.
• Track and evaluate campaign and event performance on an ongoing basis, adjusting activity proactively to meet MQL and new business targets.
• Collaborate with team members to implement and embed intent monitoring technologies that support account‑based marketing initiatives.

About the Team

The Marketing team at Moody’s is responsible for driving demand generation, brand awareness, and go‑to‑market strategy across global markets. The team works in close partnership with the Moody’s Analytics Banking segment to deliver programmes that support growth, deepen customer relationships, and expand Moody’s impact across the financial services ecosystem, collaborating closely with Sales, Product, Banking leadership, and Marketing Operations.