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- Tasks: Lead demand generation and field marketing strategies to drive growth in the banking sector.
- Company: Join Moody's, a global leader in risk assessment and innovative AI solutions.
- Benefits: Inclusive culture, collaborative environment, and opportunities for professional growth.
- Why this job: Make a real impact in transforming how the world sees risk and opportunity.
- Qualifications: Experience in demand generation, marketing strategy, and team leadership required.
- Other info: Work with diverse teams across global markets and enhance your career in a dynamic industry.
The predicted salary is between 43200 - 72000 £ per year.
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies- Significant experience leading demand generation and field marketing strategy and execution across multiregional environments within Banking.
- Strong competencies in translating a program/campaign strategy into demand generating and account-based oriented programs to drive business contribution.
- Experience shaping regional event strategies and acting as the central coordination point for stakeholder alignment, SME input, and capacity approval with central events teams.
- Proven leadership experience managing high performing teams while driving end-to-end marketing operational excellence, ensuring clear prioritization, accountability, and consistent delivery.
- Advanced stakeholder and cross functional collaboration skills, with the ability to partner with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing.
- Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI powered solutions that address business challenges.
- Strong analytical capability with experience using data to assess regional effectiveness, optimize lead processes, and improve campaign and event outcomes.
- Uses DemandGen and account-based KPIs to drive optimization and efficiency of customer engagement and business contribution.
- Experience working in account-based engagement, including experience with the latest tools and technologies for intent signals.
- Bachelor’s degree in marketing, Communications, Business, or a related field required.
- Lead the Banking demand generation (DG) and field marketing strategy, aligning with Banking segment priorities to drive growth and customer engagement whilst working closely with the Events team to support execution.
- Support the banking segment marketing leader by working in collaboration with the Product Marketing and Content & Campaigns team leads to develop a strategy for achieving MQL and new business goals, with the right execution of campaigns, events and partner marketing.
- Lead alignment with senior banking sales leaders to ensure that demand generation and field marketing activities contribute to new customer acquisition and expansion of existing customers.
- Lead and develop regional team members responsible for field marketing plans in Americas, Europe/Africa and APAC/Middle East.
- Lead and develop team members responsible for DG strategy and setting up campaigns in Marketing Automation Platforms (MAP) like Marketo.
- Shape the regional event strategy for the Banking segment, acting as the key point of contact for in region event alignment, SME support, and capacity signoff with the central events execution team.
- Maintain a constant dialogue with the SDR team about the quality/volume of leads and check conversion rates and average opportunity sizes.
- Continual monitoring of campaign and event performance, interrogating outcomes and proactively adjusting to achieve MQL and new business goals.
- Work with team members to implement new intent monitoring technology to support account-based marketing.
Our Marketing team is responsible for driving demand generation, brand awareness, and go to market strategy across Moody’s. We partner closely with the Banking Segment to execute programs that support growth, deepen customer relationships, and expand Moody’s impact in the financial services ecosystem. By joining our team, you will be part of high impact work across global markets, collaborating with Sales, Product, Banking leadership, and Marketing Operations to shape Moody’s presence in the Banking industry.
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Director - Demand Generation and Field Marketing employer: Moody's Corporation
Contact Detail:
Moody's Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director - Demand Generation and Field Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that we’re not just a good fit for the role, but also for the team. Tailor your answers to reflect how you align with their values and mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We can’t stress enough how important it is to be comfortable talking about your experience and how it relates to the job.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows that we appreciate the opportunity and keeps us fresh in their minds as they make their decision.
We think you need these skills to ace Director - Demand Generation and Field Marketing
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about transforming risk into opportunity and how you can contribute to our mission at Moody's.
Tailor Your Experience: Make sure to highlight your relevant experience in demand generation and field marketing. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your achievements and skills that fit the job description.
Be Authentic: We value diverse perspectives and authenticity. Don’t hesitate to share your unique journey and insights in your application. It’s all about being yourself and showing us what makes you a great fit for our team!
Apply Through Our Website: Remember to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Moody's Corporation
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in leading demand generation strategies, especially in the banking sector. Be ready to share specific examples of how you've translated campaign strategies into successful programmes that drove business results.
✨Showcase Your Leadership Skills
Prepare to discuss your leadership style and how you've managed high-performing teams. Highlight instances where you've driven operational excellence and ensured accountability within your team, as this is crucial for the role.
✨Understand AI's Role in Marketing
Brush up on your knowledge of artificial intelligence concepts and how they apply to marketing workflows. Be prepared to discuss how you've used AI tools to enhance targeting and improve campaign performance in your previous roles.
✨Engage with Stakeholders
Demonstrate your ability to collaborate with various stakeholders, including sales and product marketing teams. Share examples of how you've aligned marketing activities with sales goals and contributed to customer acquisition and retention.
