At a Glance
- Tasks: Lead content strategy and campaigns to drive growth in Moody's Banking business.
- Company: Join Moody's, a global leader in risk assessment and AI innovation.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on ethical AI practices.
- Why this job: Shape the narrative in a dynamic marketplace and make a real impact.
- Qualifications: Experience in content creation, project management, and team leadership required.
The predicted salary is between 36000 - 60000 € per year.
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply. You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills & Competencies
- Ability to create and drive a strategic content strategy, creating a structured calendar for content and bringing together diverse areas of the segment into an aligned approach
- Exceptional writing, editing, and storytelling skills, with a portfolio of B2B-focused content (long and short-form)
- Strong project management abilities; able to lead multiple initiatives and track progress
- Proven leadership skills, with experience managing and developing a small team
- Excellent communication and presentation skills; comfortable collaborating with senior stakeholders and subject matter experts
- Strong grasp of artificial intelligence concepts, with the ability to guide teams in applying AI tools to streamline workflows, uncover insights, and boost marketing efficiency
- Curious and forward-thinking mindset with a passion for exploring AI systems and a commitment to learning responsible AI practices—including risk management, ethical use, and transparency
Education
- BA in journalism, English, communications, marketing or related field required. Advanced degree preferred.
Responsibilities
- Lead the development and execution of content and campaigns that drive Moody’s Banking business growth and thought leadership.
- Drive the content strategy and editorial calendar for the Banking segment, aligning with business objectives to increase brand awareness, generate leads, and support growth
- Lead, mentor, and develop a small team of content and campaign professionals
- Partner with Banking business and marketing teams to create cohesive, customer-focused stories and ensure unified messaging
- Create compelling content for Banking professionals, including messaging, blogs, social media, white papers, website copy, videos, bylined articles, customer stories, email copy, and presentations
- Own the end-to-end content of multi-channel marketing campaigns (digital, email, social, events) to support go-to-market strategy
- Collaborate with Banking Industry Practice Leads and subject matter experts to produce authoritative thought leadership and execute major campaigns around key themes
- Champion a data-driven marketing culture, using insights for continuous improvement
- Partner with PR to supply stories and comments that generate media coverage
About The Team
Our Banking Marketing team is responsible for defining and communicating the go-to-market strategy for Moody’s banking segment solutions. This work generates qualified leads that produces revenue and ultimately help drive the continual growth of the segment.
Shaping the narrative for Moody’s Banking solutions within a dynamic, global marketplace. Working collaboratively with cross-functional teams to deliver effective campaigns that resonate with our target audiences. Contributing meaningfully to Moody’s mission of guiding clients through uncertainty with clarity and confidence.
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Director - Content Marketing and Campaigns in City of London employer: Moody's Corporation
At Moody's, we pride ourselves on fostering an inclusive and innovative work environment where every employee is empowered to contribute their unique perspectives. As a leader in risk assessment, we offer exceptional growth opportunities, a collaborative culture, and the chance to work with cutting-edge AI technologies that drive meaningful change in the banking sector. Join us in transforming how the world sees risk while enjoying a supportive atmosphere that champions professional development and diverse ideas.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Content Marketing and Campaigns in City of London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Moody's. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your best content marketing work. When you get the chance to chat with hiring managers, let your work speak for itself.
✨Tip Number 3
Be curious and ask questions during interviews. Show that you're not just interested in the role but also in how you can contribute to Moody's mission of turning risks into opportunities.
✨Tip Number 4
Don't hesitate to apply through our website, even if you don't tick every box. We value diverse perspectives and you might just be the perfect fit for the team!
We think you need these skills to ace Director - Content Marketing and Campaigns in City of London
Some tips for your application 🫡
Show Off Your Storytelling Skills:When you're crafting your application, make sure to highlight your exceptional writing and storytelling abilities. We want to see how you can create compelling narratives that resonate with audiences, especially in a B2B context.
Tailor Your Content Strategy:Don’t just send a generic application! Tailor your content strategy to align with Moody's objectives. Show us how you can drive brand awareness and generate leads through a structured editorial calendar that reflects our values.
Highlight Your Leadership Experience:We’re looking for someone who can lead and mentor a small team. Make sure to include examples of your leadership skills and how you've developed others in your previous roles. This will help us see your potential fit within our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t hesitate—let’s turn risks into opportunities together!
How to prepare for a job interview at Moody's Corporation
✨Know Your Content Inside Out
Before the interview, dive deep into your portfolio of B2B content. Be ready to discuss specific pieces that showcase your writing, editing, and storytelling skills. Highlight how these align with Moody's mission of turning risks into opportunities.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in creating and driving content strategies. Think of examples where you developed structured calendars or aligned diverse areas for a cohesive approach. This will demonstrate your ability to lead and manage multiple initiatives effectively.
✨Emphasise Collaboration and Leadership
Be ready to share your experiences in leading and mentoring teams. Discuss how you've partnered with various stakeholders to create unified messaging. This will show that you can champion diverse perspectives and uphold trust through integrity.
✨Stay Ahead with AI Insights
Since the role involves a strong grasp of AI concepts, prepare to discuss how you've applied AI tools in your previous roles. Share insights on how these tools can streamline workflows and boost marketing efficiency, showcasing your curiosity and forward-thinking mindset.
