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- Tasks: Lead innovative marketing campaigns for the Banking sector and create impactful content.
- Company: Join Moody's, a global leader in risk assessment and AI-driven insights.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of banking marketing and make a real impact.
- Qualifications: 5-7 years in B2B marketing with strong writing and collaboration skills.
- Other info: Dynamic team environment with a focus on AI and industry trends.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills & Competencies- Ability to design and execute multi-channel marketing campaigns for the Banking segment by creating a structured calendar, adapting messaging and content, and connecting diverse campaign elements into a cohesive approach aligned with Moody’s overall marketing objectives.
- Exceptional collaboration and relationship‑building skills, partnering with internal teams across product, sales, marketing, and subject‑matter experts to align campaign goals and ensure Banking‑specific priorities are addressed.
- Content development and editorial judgment, overseeing the creation and adaptation of impactful materials such as white papers, blogs, webinars, and case studies relevant to Banking clients while maintaining Moody’s brand standards.
- Exceptional writing, editing, and storytelling skills, with a portfolio of B2B‑focused content (both long and short‑form).
- Strong marcom skills and creative flair with an ability to guide the branding team to deliver assets that are engaging and impactful.
- Strong grasp of artificial intelligence concepts, with the ability to guide teams in applying AI tools to streamline workflows, uncover insights, and boost marketing efficiency.
- Curious and forward‑thinking mindset, with a passion for exploring AI systems and a commitment to learning responsible AI practices – including risk management, ethical use, and transparency.
- Curious and informed about Banking industry trends, proactively identifying emerging client needs and competitive dynamics to keep campaigns fresh, timely, and differentiated.
BA in journalism, English, communications, marketing, finance or related field required. Advanced degree preferred.
Qualifications & Experience- 5–7 years of experience in B2B marketing, with a focus on campaign management, content development and marcom/creating assets.
- Strong understanding of the Banking industry, including its challenges, opportunities, and regulatory landscape.
- Experience designing integrated marketing campaigns across digital and traditional channels.
- Proven ability to manage multiple projects and stakeholders in a fast‑paced, matrixed environment.
- Exceptional communication and collaboration skills, with a demonstrated ability to influence and align cross‑functional teams.
- Experience working in financial services/banking/KYC, technology, or data and analytics firms.
- Familiarity with AI tools.
- Strong writing and editing skills with an ability to communicate technical concepts to non‑technical audiences.
Moody’s is seeking an experienced and collaborative marketing professional to join our dynamic team as Assistant Director, Marketing Campaigns, Banking. Reporting to the Director, Content & Campaigns, this role will work across multiple internal segment teams to ensure content and campaigns are tailored to align with the needs of Banking clients. This is a high‑visibility, cross‑functional role that demands a deep understanding of the Banking industry, including sector trends and regulatory changes, exceptional communication and organisational skills, and the ability to synthesize complex inputs into impactful campaigns. Our Banking Marketing team is responsible for defining and communicating the go‑to‑market strategy for Moody’s banking segment solutions. This work generates qualified leads that produce revenue and ultimately helps drive the continual growth of the segment.
By joining our team, you will be part of exciting work in:
- Shaping the narrative for Moody’s Banking solutions within a dynamic, global marketplace.
- Working collaboratively with cross‑functional teams to deliver effective campaigns that resonate with our target audiences.
- Contributing meaningfully to Moody’s mission of guiding clients through uncertainty with clarity and confidence.
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Assistant Director - Marketing employer: Moody's Corporation
Contact Detail:
Moody's Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Director - Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the banking and marketing sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best B2B marketing campaigns and content. Make sure it’s easy to access and visually appealing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Moody's and its approach to risk management. Understand their values and how they apply to the banking sector. Tailor your responses to show how your experience aligns with their mission and goals.
✨Tip Number 4
Don’t hesitate to apply through our website! Even if you don’t meet every single requirement, we encourage you to throw your hat in the ring. Your unique perspective could be just what we need to enhance our team!
We think you need these skills to ace Assistant Director - Marketing
Some tips for your application 🫡
Show Your Passion for Marketing: When you write your application, let your enthusiasm for marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We want to see that you're not just qualified, but genuinely excited about the role.
Tailor Your Content: Make sure to customise your application to reflect the job description. Highlight your experience in B2B marketing and any relevant skills that align with Moody's needs. This shows us that you understand what we're looking for and how you can contribute.
Be Clear and Concise: Keep your writing clear and to the point. Use bullet points where appropriate to make it easy for us to read. Remember, we’re looking for exceptional writing skills, so make sure your application reflects that!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Moody's Corporation
✨Know Your Stuff
Make sure you have a solid understanding of the Banking industry and its current trends. Brush up on recent developments, regulatory changes, and how they impact marketing strategies. This will show that you're not just interested in the role but are also informed and ready to contribute.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've designed or contributed to, especially those that involved multi-channel approaches. Be ready to discuss how you adapted messaging and content for different audiences, as this aligns with Moody's focus on tailored marketing strategies.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be prepared to share specific instances where you successfully collaborated with product, sales, or other marketing teams to achieve campaign goals. This will demonstrate your ability to build relationships and work effectively in a matrixed environment.
✨Embrace AI and Innovation
Since Moody's is advancing AI in their marketing efforts, be ready to discuss your familiarity with AI tools and how you've used them to enhance marketing efficiency. Show your curiosity about responsible AI practices and how they can be applied in the Banking sector.