At a Glance
- Tasks: Lead demand generation strategies and execute impactful marketing campaigns in the banking sector.
- Company: Join Moody's Analytics, a leader in financial services marketing.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative team culture with a focus on innovation and excellence.
- Why this job: Shape the future of banking marketing and drive real business impact.
- Qualifications: Proven experience in demand generation and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Significant experience delivering demand generation and field marketing strategy and execution across multi‑regional environments.
Strong ability to translate program and campaign strategy into demand‑generating and account‑based marketing programs that deliver measurable business impact.
Experience shaping regional event strategies and operating as a central coordination point for stakeholder alignment, subject matter expert input, and capacity approval with central events teams.
Proven people leadership experience, building and managing high‑performing teams while driving end‑to‑end marketing operational excellence, prioritisation, accountability, and consistent delivery.
Advanced stakeholder management and cross‑functional collaboration skills, with the ability to partner effectively with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing.
Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI‑powered solutions to address business challenges.
Strong analytical capability, using data to assess regional effectiveness, optimise lead processes, and improve campaign and event outcomes.
Hands‑on experience using demand generation and account‑based KPIs to drive optimisation, efficiency, and customer engagement.
Experience working within account‑based engagement models, including familiarity with tools and technologies that leverage intent signals.
Education
Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Responsibilities
- Own the demand generation and field marketing strategy for the Moody’s Analytics Banking segment, aligning with segment priorities to drive growth and customer engagement while partnering closely with the Events team to support execution.
- Partner with the Banking segment marketing leader, Product Marketing, and Content & Campaigns teams to develop and deliver strategies that achieve MQL and new business goals through integrated campaigns, events, and partner marketing.
- Build strong alignment with senior Banking sales leadership to ensure demand generation and field marketing activity supports both new customer acquisition and expansion of existing relationships.
- Manage and develop regional team members responsible for field marketing plans across the Americas, Europe/Africa, and APAC/Middle East.
- Oversee demand generation strategy and campaign execution within marketing automation platforms such as Marketo, working closely with Banking segment leads, paid media, and marketing operations to define ICPs and execution approaches.
- Define and coordinate the regional event strategy for the Banking segment, serving as the primary point of contact for in‑region alignment, SME support, and capacity sign‑off with the central events execution team.
- Maintain a regular feedback loop with the SDR team to assess lead quality and volume, monitor conversion rates, and review average opportunity sizes.
- Track and evaluate campaign and event performance on an ongoing basis, adjusting activity proactively to meet MQL and new business targets.
- Collaborate with team members to implement and embed intent monitoring technologies that support account‑based marketing initiatives.
About the Team
The Marketing team at Moody’s is responsible for driving demand generation, brand awareness, and go‑to‑market strategy across global markets. The team works in close partnership with the Moody’s Analytics Banking segment to deliver programmes that support growth, deepen customer relationships, and expand Moody’s impact across the financial services ecosystem, collaborating closely with Sales, Product, Banking leadership, and Marketing Operations.
Director of Demand Generation (Banking) in London employer: Moody
At Moody's, we pride ourselves on being an exceptional employer, particularly for the Director of Demand Generation role within our dynamic Banking segment. Our collaborative work culture fosters innovation and growth, offering employees ample opportunities for professional development while driving impactful marketing strategies across global markets. With a strong emphasis on teamwork and advanced technologies, including AI tools, we empower our employees to excel in their careers and make a meaningful difference in the financial services ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Demand Generation (Banking) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the banking and marketing sectors. Attend industry events, webinars, or even local meetups. The more you engage, the better your chances of landing that Director of Demand Generation role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your demand generation strategies and successful campaigns. This is your chance to demonstrate how you've driven measurable business impact in previous roles.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've used data to optimise lead processes and improve campaign performance. We want to see that you can translate numbers into actionable insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team at Moody’s Analytics and making an impact in the banking sector.
We think you need these skills to ace Director of Demand Generation (Banking) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in demand generation and field marketing, especially in multi-regional environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how you can translate program strategies into impactful marketing campaigns. Don’t forget to mention your people leadership experience and how you’ve built high-performing teams.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, highlight your analytical capabilities and how you've used data to optimise lead processes and improve campaign outcomes. This will show us you’re ready to drive measurable business impact.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Moody
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation and field marketing strategies. Prepare specific examples of how you've successfully executed campaigns that delivered measurable business impact, especially in multi-regional environments.
✨Showcase Your Leadership Skills
Be ready to discuss your people leadership experience. Highlight how you've built and managed high-performing teams, focusing on operational excellence and accountability. Share stories that demonstrate your ability to drive results through effective team management.
✨Master Stakeholder Management
Prepare to explain how you've collaborated with various stakeholders, including Sales and Marketing Operations. Think of examples where your cross-functional collaboration led to successful outcomes, particularly in aligning marketing activities with sales goals.
✨Leverage Data and AI Proficiency
Since the role requires strong analytical skills and familiarity with AI tools, be prepared to discuss how you've used data to optimise lead processes and improve campaign performance. Share any experiences where you've applied AI concepts to enhance marketing workflows.
