At a Glance
- Tasks: Lead demand generation strategies and execute impactful marketing campaigns across global banking.
- Company: Join Moody's Analytics, a leader in financial services marketing.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative team environment focused on driving growth and customer engagement.
- Why this job: Shape the future of banking marketing with AI-driven strategies and innovative campaigns.
- Qualifications: Experience in demand generation, strong leadership skills, and a background in marketing.
The predicted salary is between 80000 - 100000 £ per year.
Significant experience delivering demand generation and field marketing strategy and execution across multi‑regional environments.
Strong ability to translate program and campaign strategy into demand‑generating and account‑based marketing programs that deliver measurable business impact.
Experience shaping regional event strategies and operating as a central coordination point for stakeholder alignment, subject matter expert input, and capacity approval with central events teams.
Proven people leadership experience, building and managing high‑performing teams while driving end‑to‑end marketing operational excellence, prioritisation, accountability, and consistent delivery.
Advanced stakeholder management and cross‑functional collaboration skills, with the ability to partner effectively with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing.
Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI‑powered solutions to address business challenges.
Strong analytical capability, using data to assess regional effectiveness, optimise lead processes, and improve campaign and event outcomes.
Hands‑on experience using demand generation and account‑based KPIs to drive optimisation, efficiency, and customer engagement.
Experience working within account‑based engagement models, including familiarity with tools and technologies that leverage intent signals.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Responsibilities:
- Own the demand generation and field marketing strategy for the Moody’s Analytics Banking segment, aligning with segment priorities to drive growth and customer engagement while partnering closely with the Events team to support execution.
- Partner with the Banking segment marketing leader, Product Marketing, and Content & Campaigns teams to develop and deliver strategies that achieve MQL and new business goals through integrated campaigns, events, and partner marketing.
- Build strong alignment with senior Banking sales leadership to ensure demand generation and field marketing activity supports both new customer acquisition and expansion of existing relationships.
- Manage and develop regional team members responsible for field marketing plans across the Americas, Europe/Africa, and APAC/Middle East.
- Oversee demand generation strategy and campaign execution within marketing automation platforms such as Marketo, working closely with Banking segment leads, paid media, and marketing operations to define ICPs and execution approaches.
- Define and coordinate the regional event strategy for the Banking segment, serving as the primary point of contact for in‑region alignment, SME support, and capacity sign‑off with the central events execution team.
- Maintain a regular feedback loop with the SDR team to assess lead quality and volume, monitor conversion rates, and review average opportunity sizes.
- Track and evaluate campaign and event performance on an ongoing basis, adjusting activity proactively to meet MQL and new business targets.
- Collaborate with team members to implement and embed intent monitoring technologies that support account‑based marketing initiatives.
About the Team: The Marketing team at Moody’s is responsible for driving demand generation, brand awareness, and go‑to‑market strategy across global markets. The team works in close partnership with the Moody’s Analytics Banking segment to deliver programmes that support growth, deepen customer relationships, and expand Moody’s impact across the financial services ecosystem, collaborating closely with Sales, Product, Banking leadership, and Marketing Operations.
Global Banking Demand Gen Director — AI-Driven Growth employer: Moody
At Moody's, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Global Banking Demand Gen Director role. Our commitment to employee growth is evident through tailored development opportunities and a collaborative environment that encourages innovation and the application of cutting-edge AI tools. With a strong focus on teamwork and cross-functional collaboration, we empower our employees to make a meaningful impact in the financial services sector while enjoying the benefits of a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Global Banking Demand Gen Director — AI-Driven Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the banking and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your demand generation strategies and successful campaigns. Use this as a platform to demonstrate your analytical capabilities and how you've used AI tools to drive results. It’s a great way to stand out from the crowd!
✨Tip Number 3
Prepare for interviews by practising common questions related to demand generation and stakeholder management. Think about specific examples from your past experiences that showcase your leadership and collaboration skills. We want you to shine when it comes to discussing your achievements!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can drive growth in the banking sector. Make sure your application reflects your understanding of account-based marketing and your ability to work across regions. Let’s get you on board!
We think you need these skills to ace Global Banking Demand Gen Director — AI-Driven Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in demand generation and field marketing, especially in multi-regional environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Global Banking Demand Gen Director role. Share specific examples of your past successes and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, don’t forget to mention any tools or methods you’ve used to assess campaign performance. We love data-driven decision-making, so let us know how you've used data to optimise lead processes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Moody
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation and field marketing. Prepare specific examples of how you've executed strategies that delivered measurable business impact, especially in multi-regional environments.
✨Showcase Your People Leadership Skills
Be ready to discuss your experience in building and managing high-performing teams. Highlight instances where you drove operational excellence and accountability, and how you prioritised tasks to ensure consistent delivery.
✨Demonstrate Your Analytical Prowess
Prepare to share how you've used data to assess campaign effectiveness and optimise lead processes. Bring examples of KPIs you've tracked and how they influenced your marketing strategies, particularly in account-based engagement models.
✨Familiarise Yourself with AI Tools
Since the role involves applying AI concepts, brush up on the AI tools you've used to streamline workflows and enhance targeting. Be ready to discuss how you've introduced responsible AI solutions to tackle business challenges in your previous roles.
