At a Glance
- Tasks: Lead demand generation strategies and execute impactful marketing campaigns in the banking sector.
- Company: Join Moody's Analytics, a leader in financial services marketing.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on innovation and excellence.
- Why this job: Shape the future of banking marketing and drive real business impact.
- Qualifications: Proven experience in demand generation and strong leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
Significant experience delivering demand generation and field marketing strategy and execution across multi‑regional environments.
Strong ability to translate program and campaign strategy into demand‑generating and account‑based marketing programs that deliver measurable business impact.
Experience shaping regional event strategies and operating as a central coordination point for stakeholder alignment, subject matter expert input, and capacity approval with central events teams.
Proven people leadership experience, building and managing high‑performing teams while driving end‑to‑end marketing operational excellence, prioritisation, accountability, and consistent delivery.
Advanced stakeholder management and cross‑functional collaboration skills, with the ability to partner effectively with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing.
Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI‑powered solutions to address business challenges.
Strong analytical capability, using data to assess regional effectiveness, optimise lead processes, and improve campaign and event outcomes.
Hands‑on experience using demand generation and account‑based KPIs to drive optimisation, efficiency, and customer engagement.
Experience working within account‑based engagement models, including familiarity with tools and technologies that leverage intent signals.
Education
Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Responsibilities
- Own the demand generation and field marketing strategy for the Moody’s Analytics Banking segment, aligning with segment priorities to drive growth and customer engagement while partnering closely with the Events team to support execution.
- Partner with the Banking segment marketing leader, Product Marketing, and Content & Campaigns teams to develop and deliver strategies that achieve MQL and new business goals through integrated campaigns, events, and partner marketing.
- Build strong alignment with senior Banking sales leadership to ensure demand generation and field marketing activity supports both new customer acquisition and expansion of existing relationships.
- Manage and develop regional team members responsible for field marketing plans across the Americas, Europe/Africa, and APAC/Middle East.
- Oversee demand generation strategy and campaign execution within marketing automation platforms such as Marketo, working closely with Banking segment leads, paid media, and marketing operations to define ICPs and execution approaches.
- Define and coordinate the regional event strategy for the Banking segment, serving as the primary point of contact for in‑region alignment, SME support, and capacity sign‑off with the central events execution team.
- Maintain a regular feedback loop with the SDR team to assess lead quality and volume, monitor conversion rates, and review average opportunity sizes.
- Track and evaluate campaign and event performance on an ongoing basis, adjusting activity proactively to meet MQL and new business targets.
- Collaborate with team members to implement and embed intent monitoring technologies that support account‑based marketing initiatives.
About the Team
The Marketing team at Moody’s is responsible for driving demand generation, brand awareness, and go‑to‑market strategy across global markets. The team works in close partnership with the Moody’s Analytics Banking segment to deliver programmes that support growth, deepen customer relationships, and expand Moody’s impact across the financial services ecosystem, collaborating closely with Sales, Product, Banking leadership, and Marketing Operations.
Director of Demand Generation (Banking) employer: Moody
Moody's Analytics is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the banking sector. With a strong emphasis on employee growth, we provide ample opportunities for professional development and leadership advancement, all while promoting a culture of teamwork and accountability. Our commitment to leveraging cutting-edge technology, including AI tools, ensures that our team members are at the forefront of industry advancements, making a meaningful impact in the financial services ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Demand Generation (Banking)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the banking and marketing sectors. Attend industry events, join relevant online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your demand generation strategies and successful campaigns. This is your chance to demonstrate how you can drive measurable business impact, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can align with their goals and contribute to their success. Remember, we want to see your analytical skills in action, so come armed with data-driven examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission of driving demand generation excellence.
We think you need these skills to ace Director of Demand Generation (Banking)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your experience in demand generation and field marketing, especially in multi-regional environments. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your background in account-based marketing and stakeholder management makes you the perfect fit for our team. Don’t forget to show your enthusiasm for the role!
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, mention specific examples of how you've used analytics to optimise campaigns or improve lead processes. This will demonstrate your ability to drive measurable business impact.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Moody
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in demand generation strategies, especially in the banking sector. Brush up on your experience with account-based marketing and be ready to discuss how you've successfully executed campaigns that delivered measurable results.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and managed high-performing teams. Highlight your ability to drive operational excellence and ensure accountability within your team, as this role requires strong people leadership.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) related to demand generation. Be prepared to discuss how you've used data analytics to optimise lead processes and improve campaign outcomes in previous roles.
✨Understand Stakeholder Collaboration
This role involves significant cross-functional collaboration. Think of specific instances where you've partnered effectively with sales, marketing operations, and other teams to achieve common goals, and be ready to share those stories.
