At a Glance
- Tasks: Lead demand generation strategies and execute impactful marketing campaigns in the banking sector.
- Company: Join Moody's Analytics, a leader in financial services marketing.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborate with global teams and leverage AI tools for innovative marketing solutions.
- Why this job: Shape the future of banking marketing and drive real business impact.
- Qualifications: Proven experience in demand generation and strong leadership skills required.
The predicted salary is between 80000 - 120000 £ per year.
Significant experience delivering demand generation and field marketing strategy and execution across multi‑regional environments.
Strong ability to translate program and campaign strategy into demand‑generating and account‑based marketing programs that deliver measurable business impact.
Experience shaping regional event strategies and operating as a central coordination point for stakeholder alignment, subject matter expert input, and capacity approval with central events teams.
Proven people leadership experience, building and managing high‑performing teams while driving end‑to‑end marketing operational excellence, prioritisation, accountability, and consistent delivery.
Advanced stakeholder management and cross‑functional collaboration skills, with the ability to partner effectively with Sales, SDRs, Marketing Operations, Digital, Content & Campaigns, and Product Marketing.
Demonstrated proficiency in artificial intelligence concepts, applying AI tools to streamline marketing workflows, enhance targeting, improve campaign performance, and introduce responsible AI‑powered solutions to address business challenges.
Strong analytical capability, using data to assess regional effectiveness, optimise lead processes, and improve campaign and event outcomes.
Hands‑on experience using demand generation and account‑based KPIs to drive optimisation, efficiency, and customer engagement.
Experience working within account‑based engagement models, including familiarity with tools and technologies that leverage intent signals.
Education
Bachelor’s degree in Marketing, Communications, Business, or a related field required.
Responsibilities
- Own the demand generation and field marketing strategy for the Moody’s Analytics Banking segment, aligning with segment priorities to drive growth and customer engagement while partnering closely with the Events team to support execution.
- Partner with the Banking segment marketing leader, Product Marketing, and Content & Campaigns teams to develop and deliver strategies that achieve MQL and new business goals through integrated campaigns, events, and partner marketing.
- Build strong alignment with senior Banking sales leadership to ensure demand generation and field marketing activity supports both new customer acquisition and expansion of existing relationships.
- Manage and develop regional team members responsible for field marketing plans across the Americas, Europe/Africa, and APAC/Middle East.
- Oversee demand generation strategy and campaign execution within marketing automation platforms such as Marketo, working closely with Banking segment leads, paid media, and marketing operations to define ICPs and execution approaches.
- Define and coordinate the regional event strategy for the Banking segment, serving as the primary point of contact for in‑region alignment, SME support, and capacity sign‑off with the central events execution team.
- Maintain a regular feedback loop with the SDR team to assess lead quality and volume, monitor conversion rates, and review average opportunity sizes.
- Track and evaluate campaign and event performance on an ongoing basis, adjusting activity proactively to meet MQL and new business targets.
- Collaborate with team members to implement and embed intent monitoring technologies that support account‑based marketing initiatives.
About the Team
The Marketing team at Moody’s is responsible for driving demand generation, brand awareness, and go‑to‑market strategy across global markets. The team works in close partnership with the Moody’s Analytics Banking segment to deliver programmes that support growth, deepen customer relationships, and expand Moody’s impact across the financial services ecosystem, collaborating closely with Sales, Product, Banking leadership, and Marketing Operations.
Director - Demand Generation (Banking) employer: Moody
Moody's Analytics is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the banking sector. With a strong emphasis on employee growth, we provide ample opportunities for professional development and leadership training, ensuring our team members thrive in their careers. Our inclusive culture values diverse perspectives and encourages creativity, making it a rewarding place to contribute to impactful marketing strategies across global markets.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Demand Generation (Banking)
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Moody. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Director - Demand Generation (Banking)
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Moody.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Moody's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Moody
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Moody.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Moody will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Moody employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
