At a Glance
- Tasks: Plan and optimise paid media campaigns across various digital platforms.
- Company: Join Moodle, a global leader in open-source digital learning solutions.
- Benefits: Enjoy flexible remote work, a supportive team, and a focus on wellbeing.
- Other info: Moodle is a certified B Corp committed to using business for good.
- Why this job: Make a real impact in education while working with a diverse, passionate team.
- Qualifications: 3+ years in digital paid media, strong analytical skills, and excellent communication.
The predicted salary is between 36000 - 60000 £ per year.
Moodle with us!
At Moodle, we\'re on a mission to empower educators and learners worldwide with open, flexible, and innovative digital learning solutions. As the world\'s most customisable and trusted open-source LMS, we partner with schools, universities, and organisations to create better learning experiences for millions. If you\'re ready to make a real impact, and be part of a global movement shaping the future of learning, join us let\'s transform education together!
Moodle with us!
At Moodle, we\'re on a mission to empower educators and learners worldwide with open, flexible, and innovative digital learning solutions. As the world\'s most customisable and trusted open-source LMS, we partner with schools, universities, and organisations to create better learning experiences for millions. If you\'re ready to make a real impact, and be part of a global movement shaping the future of learning, join us let\'s transform education together!
This role is open to the European Area.
CVs should be submitted in English.
About The Role
The Paid Media Specialist will be responsible for planning, executing, optimizing, and reporting on all paid media efforts to drive traffic, lead generation, and revenue. This role will manage digital advertising channels including paid search, display, paid social, and sponsored content. The ideal candidate will bring strong analytical skills, campaign management experience, and a test-and-learn mindset to enhance campaign performance and marketing ROI.
What You\'ll Do
Most days in this role usually involve a mix of:
- Developing and implementing paid media strategies across Google Ads, LinkedIn, Meta, and other platforms
- Owning campaign setup including UTM tracking, audience segmentation, and bid strategies
- Collaborating with Content and Creative teams to produce ad copy, images, and landing pages
- Monitoring daily campaign performance
- Adjusting targeting, creatives, and bidding to optimize ROI
- Using A/B testing frameworks to evaluate performance and drive continuous improvement
- Proactively identifying underperforming campaigns and providing strategic recommendations for improvement
- Partnering with the Operations team to ensure accurate tracking of conversions and attribution
- Building regular reports on key performance indicators (KPIs) including CTR, CPC, CPL, CPA, and ROAS
- Presenting results and insights to stakeholders on a regular cadence
- Coordinating with internal stakeholders including Events, Product Marketing, and Regional Teams to align paid campaigns with broader marketing and business objectives
- Liaising with external agencies or vendors when necessary to support execution and reporting
- Staying current on changes to ad platforms, privacy regulations, and digital trends
- Introduce new testing strategies or channels to improve reach and efficiency
- Making recommendations for budget allocation based on performance data and industry benchmarks
We\'d love to meet you
Especially if you can tell us about your:
- Proven track record of 3+ years driving impactful digital paid media campaigns in dynamic B2B or tech/SaaS environments
- Extensive experience with Google Ads, LinkedIn Ads, and Meta Business Suite, crafting campaigns that truly connect and convert
- Expertise in campaign tracking, UTM implementation, and leveraging reporting tools like HubSpot and Google Analytics to unlock powerful insights
- Data-driven mindset with proven ability to manage budgets and improve cost efficiency
- Exceptional communication skills, both written and verbal, with an eagle eye for detail that ensures every message hits its mark
- Experience in audience targeting, keyword strategy, and conversion funnel optimization
- Ability to thrive and innovate in a fast-paced, global environment
- Knowledge of SEO, organic content strategy, and CRO
What\'s in it for you?
Moodle has a globally diverse team with over 280 team members in more than 25 countries around the world. We\'ve built a passionate team of hard-working, driven and diverse people from all over the world, united by a shared belief in the ability of our platform to make a positive difference to our world. We respect our colleagues and value an open and innovative workplace, filled with integrity and of course a strong focus on education (yes, these are our company values!)
In addition to this you can expect:
- Taking on a genuinely flexible, distributed role, working from anywhere in the world
- A fantastic range of benefits, focusing on work-life balance, wellbeing and ‘choosing your own adventure.\'
- Working with a global team on a worldwide platform and make a real difference
- As a certified B Corp, we are proud to be part of a global community of mission-driven companies dedicated to using business as a force for good
Moodle is the world\'s most trusted online learning solution, with a growing ecosystem of products and services, including Moodle Workplace, Moodle App, MoodleCloud, and more. The engine of our ecosystem is Moodle LMS, the secure and customisable open source learning management platform used by well over 300 million learners worldwide.
Find out more about us on our website.
At Moodle we are an equal opportunity employer that actively supports diversity and inclusion in the workplace and prohibits discrimination and harassment of any kind. We\'re committed to fair recruitment and selection practices, ensuring we are drawing from a diverse range of sources to attract and select the very best person for the job. Learn more in our Diversity & Inclusion Charter.
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#J-18808-LjbffrPaid Media Specialist employer: Moodle
Moodle is an exceptional employer that champions a flexible and inclusive work culture, allowing you to work from anywhere in the world while being part of a diverse team dedicated to transforming education globally. With a strong focus on employee wellbeing and professional growth, you will have access to a fantastic range of benefits and opportunities to make a meaningful impact in the digital learning space. Join us at Moodle, where your contributions will help shape the future of learning for millions.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Moodle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Moodle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Moodle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Moodle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Moodle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Moodle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Moodle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Moodle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Moodle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Moodle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
