At a Glance
- Tasks: Lead Moodle's web ecosystem, optimising user experiences and driving conversion.
- Company: Join a global leader in digital learning solutions with a mission to empower education.
- Benefits: Flexible remote work, diverse team, and a focus on work-life balance.
- Other info: Be part of a certified B Corp dedicated to using business for good.
- Why this job: Make a real impact on education while working with innovative technology.
- Qualifications: Experience in website optimisation, UX design, and proficiency in HTML, CSS, and JavaScript.
The predicted salary is between 60000 - 80000 £ per year.
Moodle is on a mission to empower educators and learners worldwide with open, flexible, and innovative digital learning solutions. As the world’s most customisable and trusted open-source LMS, we partner with schools, universities, and organisations to create better learning experiences for millions. If you’re ready to make a real impact and be part of a global movement shaping the future of learning, join us to transform education together!
About the Role
The Web and Digital Experience Lead owns Moodle’s web ecosystem as a core growth channel, responsible for its strategy, performance, and continuous optimisation. This role ensures the website delivers high-performing, end-to-end user experiences that support campaign effectiveness, drive conversion, and scale with the business. Acting as the bridge between marketing and development, you will translate strategy into execution while maintaining strong technical oversight and the ability to deliver lightweight front-end changes directly.
What You’ll Do
- Own and maintain a prioritised web roadmap aligned to marketing and business goals, balancing campaign needs, optimisation opportunities, and foundational improvements.
- Own end-to-end user journeys from entry point through conversion, identifying friction and opportunities for improvement.
- Develop and execute a continuous optimisation and experimentation roadmap including A/B testing, landing page improvements, and conversion flows.
- Partner with demand generation and solutions marketing to translate campaign strategy into effective, high-performing web experiences.
- Define and track web success metrics beyond traffic, including conversion performance, engagement quality, and contribution to pipeline.
- Monitor and analyse web analytics KPIs, translating data into clear insights and actionable recommendations.
- Act as a steward of information architecture, UX consistency, accessibility, and performance across all web properties.
- Execute light front-end changes independently (content updates, layout adjustments, basic styling, simple scripts) to reduce reliance on external agencies.
- Partner with Marketing Operations to ensure seamless integration between the website and CRM/marketing systems including HubSpot.
- Manage and evaluate external web development agencies, leading the transition to more scalable, in-house processes.
- Report on website and digital experience performance, linking insights to business outcomes.
We’d love to meet you especially if you can tell us about your:
- Demonstrated experience owning and optimising website performance and digital user journeys.
- Strong understanding of CRO, UX principles, and user journey design.
- Proficiency with Google Analytics, Google Tag Manager, and reporting platforms.
- Working knowledge of HTML, CSS, and JavaScript with ability to make front-end updates confidently.
- Experience managing web roadmaps and prioritising across multiple stakeholders.
- Experience working with HubSpot and marketing operations teams.
- Familiarity with SEO principles integrated into broader digital strategy.
- Excellent stakeholder management and communication skills.
- High levels of autonomy, ownership, and accountability.
- Experience in B2B SaaS or EdTech (desirable).
What's in it for you?
Moodle has a globally diverse team with over 280 team members in more than 25 countries around the world. We’ve built a passionate team of hard-working, driven and diverse people from all over the world, united by a shared belief in the ability of our platform to make a positive difference to our world. We respect our colleagues and value an open and innovative workplace, filled with integrity and a strong focus on education.
In addition to this you can expect:
- Taking on a genuinely flexible, distributed role, working from anywhere in the world.
- A fantastic range of benefits, focusing on work-life balance, wellbeing and ‘choosing your own adventure.’
- Working with a global team on a worldwide platform and making a real difference.
- As a certified B Corp, we are proud to be part of a global community of mission-driven companies dedicated to using business as a force for good.
Moodle is the world’s most trusted online learning solution, with a growing ecosystem of products and services, including Moodle Workplace, Moodle App, MoodleCloud, and more. The engine of our ecosystem is Moodle LMS, the secure and customisable open source learning management platform used by well over 300 million learners worldwide.
At Moodle we are an equal opportunity employer that actively supports diversity and inclusion in the workplace and prohibits discrimination and harassment of any kind. We’re committed to fair recruitment and selection practices, ensuring we are drawing from a diverse range of sources to attract and select the very best person for the job.
Web and Digital Experience Lead employer: Moodle Pty Ltd
Moodle is an exceptional employer, offering a flexible and inclusive work environment that empowers employees to make a meaningful impact in the education sector. With a globally diverse team and a strong focus on work-life balance, wellbeing, and personal growth, you will have the opportunity to thrive while contributing to innovative digital learning solutions. As a certified B Corp, Moodle is dedicated to using business as a force for good, making it a rewarding place to work for those passionate about transforming education.
StudySmarter Expert Advice🤫
We think this is how you could land Web and Digital Experience Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and role thoroughly. Tailor your answers to reflect how your experience aligns with their goals, especially in web and digital experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our mission at Moodle.
We think you need these skills to ace Web and Digital Experience Lead
Some tips for your application 🫡
Show Your Passion for Education:When writing your application, let your enthusiasm for education and digital learning shine through. We want to see how you can contribute to our mission of transforming education, so share your experiences and ideas that align with our values.
Tailor Your Application:Make sure to customise your application to highlight your relevant skills and experiences that match the role of Web and Digital Experience Lead. We love seeing how your background in web optimisation and user experience can directly benefit Moodle.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Use bullet points if it helps to make your achievements stand out!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our Moodle community!
How to prepare for a job interview at Moodle Pty Ltd
✨Know Your Web Ecosystem
Before the interview, dive deep into Moodle's web ecosystem. Familiarise yourself with their current website performance, user journeys, and any recent changes. This will help you speak confidently about how you can contribute to optimising their digital experience.
✨Showcase Your Technical Skills
Be prepared to discuss your proficiency in HTML, CSS, and JavaScript. Bring examples of light front-end changes you've made in previous roles. This will demonstrate your ability to execute changes independently and reduce reliance on external agencies.
✨Understand Conversion Rate Optimisation (CRO)
Brush up on CRO principles and be ready to share specific strategies you've implemented in the past. Discuss how you've used A/B testing and analytics to improve user journeys and conversion rates, as this aligns perfectly with the role's responsibilities.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview. Inquire about their current challenges with web performance or how they measure success beyond traffic. This shows your genuine interest in the role and helps you understand how you can make a real impact.
