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For Companies At a Glance
- Tasks: Lead a dynamic retail team, drive sales, and represent the Mood London brand.
- Company: Join a fast-growing premium fragrance house with big ambitions.
- Benefits: Competitive salary, uncapped commission, and opportunities for growth.
- Why this job: Be hands-on in a vibrant environment and make a real impact on sales.
- Qualifications: Experience in retail leadership and a passion for sales.
- Other info: Perfect for those who thrive in energetic, target-driven settings.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity Mood London is a fast-growing premium fragrance house with a clear ambition: to become the UK’s number one choice of fragrance for both men and women. We are building a modern retail brand that blends premium product, confident selling, and strong commercial discipline. Today, our focus is on driving sales performance and building strong retail foundations. Over time, we will evolve into a more customer-centric, brand-led business with a broader portfolio and footprint.
This is a hands-on leadership role: present on the floor, selling, coaching, and setting the standard.
Hitting the Ground Running
This role requires momentum from the outset. From day one, you will be expected to:
- Learn quickly and immerse yourself in our products, sales approach, and customer journey
- Sell confidently on the floor alongside your team, demonstrating approach behaviour, pace, and energy throughout the trading day.
- Build credibility and authority through presence, pace, and performance
- Begin coaching and improving team performance in real time
You will be supported with structure and training, but this role suits someone comfortable learning fast, taking ownership early, and leading from the front.
Who This Role Is For
This role suits someone who:
- Has experience leading a physical retail location with a team
- Thrives in sales-led, target-driven environments
- Enjoys being visible, active, and involved on the shop floor
- Is confident coaching others and raising standards
- Is resilient, adaptable, and positive during change
- Takes pride in presentation, professionalism, and brand standards
- Is ambitious and wants to grow with a scaling business
This role is not suited to managers who prefer office-based work, low-confrontation environments, or passive retail leadership.
Key Responsibilities & Accountabilities
As a Retail Sales Leader, you are responsible for the commercial performance, people leadership, operational standards, and brand representation of your location.
1. Sales Performance & Commercial Delivery
- Deliver daily, weekly, and monthly sales targets
- Create energy, urgency, and momentum on the floor
- Translate targets into clear, numeric actions for each team member
- Sell alongside the team when required
- Adjust tactics in real time to protect performance
- Execute product launches and key trading moments to target
2. Customer Experience & Sales Journey Execution
- Deliver the Mood London customer and sales journeys consistently
- Coach the team to sell with confidence, intent, and credibility
- Own mystery shop results and NPS performance
- Balance premium presentation with strong commercial focus
3. Operational Excellence, Control & Reporting
- Maintain premium visual standards at all times
- Ensure accurate stock control and compliant POS usage
- Deliver zero stock loss
- Deliver zero incorrect or inaccurate POS entries
- Complete all daily operational routines, including check-ins
- Report sales, KPIs, and performance accurately and on time to the wider business
4. People Leadership, Onboarding & Retention
- Lead and assess all 2-day recruitment trials
- Take full ownership of onboarding quality and early performance
- Deliver and sign off the 4-week Foundation Training Programme
- Ensure all employees with more than four weeks’ service pass the Mood Foundation Exam
- Complete internal performance reviews accurately and on time
- Retain and grow high-performing people. Quarterly team turnover is maintained below 10%.
5. Footfall Engagement & Opportunity Creation
- Lead proactive engagement with passing footfall
- Ensure the team actively participates during quieter trading periods
- Drive participatory browsing rather than passive waiting, ensuring the kiosk environment remains active, engaging, and sales-focused throughout trading hours, and that passing footfall is disrupted
- Identify local opportunities to increase visibility and engagement
6. Brand Representation & Culture Leadership
- Act as a visible brand ambassador at all times
- Set the standard in personal presentation and professionalism
- Live and reinforce company values and culture
- Set and enforce expectations around effort, professionalism, and selling behaviour, addressing issues immediately rather than allowing them to continue
- Support the wider business as required, including flexibility across locations
- Complete other reasonable requests aligned to company strategy
7. Product Knowledge & Credibility
- Build strong product and fragrance knowledge
- Be able to speak about fragrance at a technical level
- Coach the team to sell with authority and confidence
What Success Looks Like
- Sales targets are met consistently
- The team is stable, engaged, and improving
- New starters onboard effectively and stay
- Operational and visual standards remain high
- The team remains energetic and proactive during quieter periods
- Customers receive a confident, premium experience
- You grow with the business as Mood London evolves
Salary & Reward
This role offers a competitive basic salary with significant uncapped earning potential. Basic salary: Competitive dependent on experience. Commission: Uncapped, performance-based. Earnings potential: High-performing Retail Sales Leaders can earn £60,000+ annually. Commission is a core part of the reward structure and reflects the sales-led nature of the role. Salary and reward are reviewed following probation, with progression linked to performance, capability, and contribution.
Retail Sales Leader in London employer: Mood London
Contact Detail:
Mood London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Sales Leader in London
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive deep into Mood London's products and values. This way, you can show off your knowledge and passion during the chat, making you stand out as a candidate who truly gets what they're about.
✨Tip Number 2
Practice your sales pitch! Since this role is all about confident selling, why not prepare a mini-presentation on one of their fragrances? This will not only showcase your selling skills but also demonstrate your proactive approach to learning and engaging with the product.
✨Tip Number 3
Show your leadership style! Think of examples from your past experiences where you've led a team or improved performance. Be ready to share how you can motivate others and create that energetic atmosphere on the shop floor that Mood London is looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Mood London team and ready to take ownership of your career journey with us.
We think you need these skills to ace Retail Sales Leader in London
Some tips for your application 🫡
Show Your Passion for Sales: When you're writing your application, let your enthusiasm for sales shine through! Share specific examples of how you've driven sales in previous roles and how you can bring that energy to Mood London.
Be Authentic: We want to get to know the real you! Don’t be afraid to show your personality in your application. Use a friendly tone and share what makes you excited about working in retail and leading a team.
Highlight Your Leadership Skills: As a Retail Sales Leader, you'll be guiding a team, so make sure to emphasise your leadership experience. Talk about how you've coached others, improved performance, and created a positive environment in past roles.
Apply Through Our Website: Ready to take the plunge? We encourage you to apply directly through our website. It’s the best way for us to see your application and get you on the path to joining our team at Mood London!
How to prepare for a job interview at Mood London
✨Know Your Products Inside Out
Before the interview, dive deep into Mood London's fragrance offerings. Familiarise yourself with their unique selling points and be ready to discuss how you would convey this knowledge to your team and customers on the shop floor.
✨Showcase Your Sales Experience
Prepare specific examples from your past roles where you've successfully driven sales performance. Highlight how you led a team, met targets, and created an engaging shopping experience, as these are key aspects of the Retail Sales Leader role.
✨Demonstrate Coaching Skills
Think of instances where you've coached or mentored team members to improve their performance. Be ready to share your approach to coaching in real-time, as this is crucial for building a high-performing team at Mood London.
✨Emphasise Your Leadership Style
Reflect on your leadership style and how it aligns with Mood London's vision. Be prepared to discuss how you lead by example on the shop floor, maintain high standards, and create a positive, energetic environment for both your team and customers.
