At a Glance
- Tasks: Drive PR strategies and influencer campaigns to elevate MOOD London's luxury fragrance brand.
- Company: Join a fast-growing fragrance house with a bold mission and passionate team.
- Benefits: Competitive salary, 28 days holiday, product discounts, and career advancement opportunities.
- Other info: Dynamic environment with rapid expansion plans and exciting career growth potential.
- Why this job: Be at the forefront of beauty and influencer culture while making a real impact.
- Qualifications: 5+ years in influencer marketing or PR, with strong communication and organisational skills.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a creative and commercially driven PR & Influencer Executive to help grow MOOD London’s brand presence across the UK and international luxury fragrance market. This role is ideal for someone who lives and breathes social media, influencer culture, and brand storytelling. You will be responsible for supporting and executing PR strategies that generate brand awareness, earned media coverage, and strong visibility within the luxury beauty and fragrance sector, while also leading the growth of our influencer, ambassador, and UGC programmes.
If you’re obsessed with beauty, live and breathe social, and are comfortable juggling multiple projects and bringing ideas to life, we’d love to hear from you.
As a PR & Influencer Executive, you will manage MOOD London’s day-to-day social and influencer activity, building and nurturing relationships with creators, press, and brand partners to deliver impactful campaigns that educate, inspire, and engage our audience. The role will focus on driving traffic, increasing brand love, supporting customer acquisition, and strengthening our online and retail presence.
Working closely with the Marketing team, you will also support new product launches, retail campaigns, and market expansion initiatives by ensuring a consistent pipeline of high-quality, on-brand content and influencer collaborations that align with MOOD London’s luxury positioning and growth strategy. This is a fast-paced, hands-on role where no two days are the same from coordinating influencer partnerships, product launches, gifting and brand events, to supporting media outreach, campaign execution, and performance reporting.
This is an exciting opportunity for someone passionate about beauty, luxury, fragrance, and brand storytelling, who thrives in a creative and growing environment.
Key Responsibilities- Manage production of PR + gifting events end to end from conception + bookings through to execution and hosting.
- Support the creation and ongoing optimisation of a structured influencer strategy, defining how many creators to engage per campaign and per quarter, aligned to budget and brand objectives.
- Develop a clear outreach framework, including who to contact, why they are relevant, and how they align with MOOD London’s audience and luxury fragrance positioning.
- Build and manage a scalable Ambassador Programme, identifying long-term brand advocates and nurturing relationships to increase repeat content, loyalty, and deeper brand storytelling.
- Define influencer posting expectations and cadence, ensuring clarity and consistency across collaborations.
- Partner with brand and social teams to identify opportunities to amplify influencer content across owned channels.
- Proactively identify content gaps and recommend influencer-led solutions that support brand campaigns, product education, and cultural relevance.
- Monitor social trends, competitor activity, and cultural moments to inform timely influencer campaigns and reactive opportunities.
- Track and evaluate influencer campaign performance, including engagement, reach, content quality, traffic, and conversion indicators.
- Maintain detailed trackers for influencer outreach, gifting and seeding activity, campaign budgets, content delivery, and ambassador performance.
- Produce campaign wrap-ups and insights reports, highlighting learnings and recommendations to optimise future influencer strategy, event impact, and ambassador performance.
This role requires a strong balance of organisation, creativity, and cultural fluency, alongside a genuine passion for influencer storytelling, luxury-led beauty, and meaningful brand impact.
- 5+ years’ experience in influencer marketing, PR, or social-led brand communications, ideally within fragrances, beauty or personal care.
- Hands-on experience managing influencer campaigns end-to-end, from briefing and delivery through to content approvals.
- Excellent written communication skills, with the ability to create clear, inspiring briefs and stakeholder updates.
- Highly organised and detail-oriented, with the ability to manage multiple campaigns and workstreams simultaneously.
- Strong knowledge of Instagram, TikTok, and YouTube, and what drives high-performing creator content.
- Good understanding of the UK beauty and influencer landscape.
- Analytical and insight-driven, comfortable translating performance data into actionable learnings.
- Proactive, hands-on and confident managing your own workload.
- A true team player with a positive, can-do attitude.
- Thrives in a fast-paced, ever-evolving environment.
- Experience with key PR software including Onclusive, Readly, Roxhill, Cision, Releasd, NLA.
- A strong creative eye and instinct for inclusive, authentic, and culturally relevant storytelling.
- Experience working with agencies (talent, influencer, or social) is advantageous.
Mood London is a fast-growing fragrance house with the disrupting goal of being the UK’s no1 choice of fragrance for both Men & Women. We’re a bold, passionate team dedicated to creating something unforgettable. Our mission is to awaken the senses and stir emotions through crafted scents, curated style, and unapologetic self-expression.
Right now is the best time to join the Mood London team as we are building something exciting and have rapid expansion plans over the next 2 years allowing for fast track career progression & lucrative earnings.
Why join us?- We offer a competitive salary and benefits package.
- Fantastic opportunities for professional development and career advancement.
- Be a part of this values driven, high growth, fast-paced luxury brand with an ultimate vision to stay true to who we are and support others doing the same.
- 28 days holiday.
- Generous product discount and gifting.
- Central London offices- based in Regent Street.
- Social events, team outings.
PR & INFLUENCER EXECUTIVE in London employer: Mood London
At MOOD London, we pride ourselves on being a dynamic and innovative fragrance house that values creativity and passion. Our central London location offers a vibrant work environment where you can thrive alongside a dedicated team, with ample opportunities for professional development and career advancement. Join us to be part of a fast-growing luxury brand that not only champions self-expression but also provides a competitive salary, generous benefits, and a supportive culture that celebrates individuality.
StudySmarter Expert Advice🤫
We think this is how you could land PR & INFLUENCER EXECUTIVE in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mood London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mood London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mood London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mood London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PR & INFLUENCER EXECUTIVE in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mood London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mood London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mood London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mood London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mood London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mood London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
