Senior Manager, Brand Planner (Brand Strategist) in London

MOO is a design-led, technology and manufacturing business that operates in the global print and branded merchandise market. The company is a leader in the market’s premium segment, with premium products and compelling ESG credentials. Customers are typically brand conscious SMEs based in North America, the UK, and Europe. MOO’s relentless focus on the customer has helped create an award-winning and much-loved brand, with exceptional customer satisfaction ratings.

This role sits within MOO’s Product design and Brand team, a group focused on defining what we offer, how it shows up in the world, and how we tell that story in a way that is clear, compelling, and distinctive. The team brings together MOO's products, brand, and storytelling—shaping the connection between what makes MOO special and what our customers need. This role works across the business, partnering closely with Creative, Growth, Product Marketing and CRM teams. You will act as a connector between thinking and execution, ensuring that ideas are strategically grounded, creatively strong, and consistently expressed across every touchpoint.

The Role

You will take MOO’s business and brand strategy and translate it into clear, inspiring direction across everything we do. At the heart of the role is orchestrating MOO’s annual marketing and communications plan across all channels: organic, paid media, CRM, content and beyond. Ensuring everything is cohesive, distinctive, and aligned to our brand. You will turn strategy into powerful, insight-driven briefs for the Creative team, helping shape work that connects what’s special about MOO with what our customers truly need. Alongside this, you will lead a small number of high-impact brand initiatives each year, ensuring they are strategically sharp, creatively strong, and delivered to a high standard.

The Person We Want

We're looking for a strategic thinker and natural connector—someone who can bring clarity to complexity and align teams around a strong, shared direction. You are someone who:

• Thinks in systems, not silos, able to connect channels, ideas and outputs into one cohesive plan
• Brings both creativity and rigour while equally comfortable shaping ideas and interrogating performance
• Is confident leading through influence, building strong relationships across teams
• Cares deeply about brand and understands its role as a driver of long-term business success
• Is proactive, curious and always looking for ways to improve what we do

Responsibilities

• Orchestrate MOO’s annual marketing and communications plan, aligning activity across all channels
• Translate business and brand strategy into clear, inspiring creative briefs
• Partner closely with the Creative team to shape and develop high-quality work
• Lead a small number of major brand initiatives each year from strategy through to delivery
• Use data, research, and retrospectives to evaluate performance and identify future opportunities
• Bring together customer insight and what makes MOO distinctive to inform all outputs
• Champion the MOO brand across the business, ensuring consistency, clarity, and ambition in how it is expressed
• Contribute to the ongoing development of brand positioning, messaging, and storytelling

About You

• Significant experience in brand strategy / planning (agency, in-house, or ideally both)
• Proven ability to turn strategy into joined-up, multi-channel plans
• Strong experience writing briefs that lead to high-quality creative work
• Comfortable working with both qualitative insight and quantitative data
• Excellent communicator—clear, structured, and persuasive
• Experienced in working cross-functionally and influencing senior stakeholders
• Passionate about building brands that are distinctive, relevant, and commercially effective

Nice To Haves

• Experience in a design-led or product-led business
• Background working across both brand and performance marketing environments
• Experience helping scale or evolve a brand within a growing business
• Familiarity with global audiences, especially the US and culturally aware brand thinking

What’s it like to work at MOO?

MOO’s the kind of workplace where you can really be yourself. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance. That’s why we offer 25 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, and paid parental leave. We’ll offer you private healthcare, life insurance, a season ticket loan, and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.

Diversity Statement

We are working hard to create a representative, inclusive and super-friendly team, because we know that different experiences, perspectives and backgrounds make for a better workplace. MOO doesn’t discriminate on the basis of race, colour, religion or belief, gender, national origin, age, sexual orientation, marital status, disability or any other protected class. As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven, purposeful and highly empowered organisation that we are all proud to work for.