Integrated Marketing Lead, Savings, Investments & Insurance London

We’re on a mission to make money work for everyone. We’re waving goodbye to the complicated and confusing ways of traditional banking. With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award-winning customer service, we have a long history of creating magical moments for our customers! We’re not about selling products - we want to solve problems and change lives through Monzo.

What we’re looking for:

The Integrated Marketing Lead, Savings, Investments & Insurance will lead our marketing efforts for saving, investment & insurance products across all channels, driving the marketing strategy and delivering campaigns that align with Monzo’s business objectives. You will also manage teams to deliver these campaigns where relevant.

In this role, you will have the following capabilities:

• Cross-Functional Leadership: Ability to effectively align and guide Marketing centres of excellence (across channels, content and other areas) to drive campaigns for Monzo’s savings, investment & insurance teams that are cohesive and impactful.
• Strategic Thinking & Vision: Capacity to develop a comprehensive and scalable marketing strategy that drives outcomes for Monzo’s savings, investment & insurance products, while balancing the overall capacity of Marketing centres of excellence.
• Commercial Acumen in Marketing: Strong understanding of budget management and resource allocation, with knowledge of which campaigns deliver value for your Collective.
• Integrated Campaign Design: Expertise in crafting and executing integrated marketing campaigns that connect messaging, creative assets, and channels to create a unified and compelling product narrative.
• Data-Driven Optimization: Proficiency in using data and analytics to evaluate marketing performance, identify opportunities for optimization, and refine strategies/portfolios of campaigns.

What You’ll Be Doing:

• Set, develop and execute the integrated marketing strategy for saving, investment & insurance products both semi-annually and on an ongoing basis (as needed).
• Ensure the portfolio of campaigns is delivered, collaborating with teams in Marketing (in particular PMM), product and growth.
• Manage departmental budget, and the capacity for campaigns within owned channels.
• Work closely with finance and relevant teams to ensure capacity allocation aligns with business priorities.
• Monitor and report on performance, tracking key metrics and regularly providing updates to senior leadership.
• Lead the optimisation of marketing campaigns, acting as either thought partner or operator/executor depending on importance.
• Support stakeholder communication by preparing presentations, strategic updates, and reports, ensuring leadership stays informed of key outcomes.

You’ll Love This Role If You:

• Lead marketing initiatives within a tech or regulated financial services environment.
• Understand the dynamics of the retail financial services markets in the UK, including some or all of savings, investments and insurance products.
• Are passionate about building and leading inclusive, high-performing teams.
• Own outcomes and drive work for a business or part of a business.
• Have a track record of managing several Marketing campaigns.
• Influence senior stakeholders and align marketing strategies with business objectives.
• Own and report on performance metrics for business areas overall.
• Have strong analytical skills and are comfortable with tools like spreadsheets and Looker.
• Are experienced in managing both cash budgets and channel capacity in a marketing context.
• Are organised, detail-oriented, and an excellent project manager.
• Communicate effectively and clearly.

The Interview Process:

Our interview process involves three main stages: Recruiter Call (30 mins), Initial Call (45 mins), Case Study (pre-prepared)/ Role Specific Interview via Google Meet (60 mins), Behavioural Interview via Google Meet (45 mins). Our average process typically takes 3-4 weeks, but we’ll work around your availability.

What’s in it for you:

This role will be based out of our London office next to Liverpool Street station in a hybrid approach of office-based and home working. We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team. Learning budget of £1,000 a year for books, training courses and conferences.

Diversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at Monzo. At Monzo, we’re embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone.