At a Glance
- Tasks: Shape and deliver CRM strategies to enhance member engagement and retention.
- Company: Join MONY Group, a leader in innovative membership propositions.
- Benefits: Enjoy competitive salary, flexible working options, and career development opportunities.
- Other info: Collaborative environment with opportunities to work across multiple teams.
- Why this job: Make a real impact on customer loyalty and drive meaningful engagement.
- Qualifications: Experience in CRM strategy and strong analytical skills required.
The predicted salary is between 49500 - 60500 £ per year.
MONY Group is seeking a Senior CRM Manager – Lifecycle & Loyalty to shape and deliver our CRM strategy across membership propositions, including SuperSaveClub and Quidco Members. You will translate insights into data-led journeys and communications, coordinating with Product, Commercial and Marketing teams to drive engagement, retention and lifetime value.
You will operate at both strategic and delivery levels, owning roadmap designs, tests and multi-team campaigns.
Senior Lifecycle & Loyalty CRM Strategist employer: MONY Group
At MONY Group, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that values creativity and collaboration. Located in London, our team enjoys generous benefits such as up to 27 holidays, a robust pension scheme, and opportunities for professional development through mentorship and access to extensive training resources. Join us to make a meaningful impact while growing your career in a supportive environment that champions diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Lifecycle & Loyalty CRM Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MONY Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MONY Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MONY Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MONY Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Lifecycle & Loyalty CRM Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MONY Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MONY Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about MONY Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MONY Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MONY Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MONY Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
