At a Glance
- Tasks: Lead growth marketing strategies and build a data-driven client acquisition system.
- Company: Innovative financial brand focused on serving the mass affluent community.
- Benefits: 28 days annual leave, hybrid work model, and genuine commercial backing.
- Other info: Opportunity to build a growth function from scratch with no legacy constraints.
- Why this job: Shape the future of finance while making a real impact on clients' wealth management.
- Qualifications: Proven experience in growth marketing within fintech or high-growth digital businesses.
The predicted salary is between 80000 - 100000 £ per year.
We're building something genuinely rare: a financial brand designed for the mass affluent - the professionals, entrepreneurs and ambitious savers that traditional banks have systematically underserved for decades.
We exist to make managing wealth simpler, smarter and more human, treating every client's wealth with the same care as if it were our own. We have over £5 billion in client deposits, a fresh £200 million funding round and a place on the Future Fifty, the UK's top pre-IPO companies.
This is a growth ownership role, not a campaign management role. You'll define how Monument acquires, activates and retains clients at scale - building a modern, data-led growth system with rigorous experimentation, sharp performance marketing and lifecycle thinking that goes well beyond the first deposit.
- Design the growth marketing function from scratch and own the roadmap from insight to outcome.
- Design and run rapid test-and-learn cycles across creative, channels, targeting and messaging.
- Scale performance marketing.
- Drive lifecycle marketing.
- Build onboarding, engagement and retention programmes through CRM, email and in-app journeys.
- Own end-to-end conversion performance and drive landing page testing and CRO in partnership with Product and Design.
- Use data to drive decisions. Report clearly on CAC, LTV, conversion rates and channel ROI - and bring those decisions into commercial conversations.
- Building with no blueprint. The mass affluent don't respond to generic digital playbooks. Your strategies must be sophisticated and genuinely reflective of what this community values.
- Turning depositors into long-term clients. Lifecycle thinking is as important as top-of-funnel performance.
- Push for better performance through data and evidence.
Proven growth or performance marketing experience in fintech, challenger banks or high-growth digital businesses. Experience building or significantly scaling a growth function from an early stage. Deep expertise in paid acquisition channels - building, scaling and optimising them. Hands-on lifecycle marketing, CRM and customer journey experience. Ability to balance creative instinct with commercial rigour. Build the growth engine itself - no legacy, genuine commercial backing, foundational decisions that matter.
28 days annual leave plus 8.
