At a Glance
- Tasks: Lead growth marketing strategy and build a data-driven growth system from scratch.
- Company: Join Monument, a pre-IPO challenger bank transforming wealth management for the mass affluent.
- Benefits: Competitive salary, impactful role, and the chance to shape a new financial brand.
- Other info: Opportunity to work with cutting-edge technology and make foundational decisions that matter.
- Why this job: Be the architect of growth in a dynamic environment with real commercial backing.
- Qualifications: Proven experience in growth marketing, especially in fintech or high-growth digital businesses.
The predicted salary is between 60000 - 80000 £ per year.
hackajob is collaborating with Monument to connect them with exceptional professionals for this role.
Location: London (Oxford Circus) Hybrid: 2 days per week Reports to: Director of Brand & Marketing
About Monument
We're building something genuinely rare: a financial brand designed for the mass affluent - the professionals, entrepreneurs and ambitious savers that traditional banks have systematically underserved for decades. We exist to make managing wealth simpler, smarter and more human, treating every client's wealth with the same care as if it were our own. We have over £5 billion in client deposits, a fresh £200 million funding round and a place on the Future Fifty, the UK's top pre-IPO companies. The momentum is real.
The Opportunity
This is a growth ownership role, not a campaign management role. You'll define how Monument acquires, activates and retains clients at scale - building a modern, data-led growth system with rigorous experimentation, sharp performance marketing and lifecycle thinking that goes well beyond the first deposit.
For the right person, this is a career-defining role: architect of growth at a pre-IPO challenger bank, in a segment nobody has properly cracked, with the mandate to build it right from day one.
What You'll Do
- Build and own growth strategy. Design the growth marketing function from scratch and own the roadmap from insight to outcome.
- Build the experimentation engine. Design and run rapid test-and-learn cycles across creative, channels, targeting and messaging.
- Scale performance marketing. Build and optimise paid channels including search, social and display, with a focus on efficiency, attribution and measurable return.
- Drive lifecycle marketing. Build onboarding, engagement and retention programmes through CRM, email and in-app journeys.
- Optimise the funnel. Own end-to-end conversion performance and drive landing page testing and CRO in partnership with Product and Design.
- Use data to drive decisions. Report clearly on CAC, LTV, conversion rates and channel ROI - and bring those decisions into commercial conversations.
- Balance speed and control. Operate within a regulated environment with confidence, working creatively within constraints without treating compliance as a blocker.
- Leverage technology and AI. Select and implement modern tools and automation to improve efficiency and stay ahead of the curve.
The Challenges You'll Tackle
- Building with no blueprint. Foundational decisions on stack, channels, measurement and process will shape how Monument grows for years.
- Winning a discerning audience. The mass affluent don't respond to generic digital playbooks. Your strategies must be sophisticated and genuinely reflective of what this community values.
- Pacing inside a regulated environment. Experimentation and compliance must move together, not in conflict.
- Turning depositors into long-term clients. Lifecycle thinking is as important as top-of-funnel performance.
The Mindset
- Bias to Action. Test, learn, iterate - prioritise outcomes over perfection.
- Radical Ownership. Accountable for growth metrics, not just activity.
- Challenge with Intent. Push for better performance through data and evidence.
- Intellectual Humility. Let results guide decisions and adapt when evidence changes.
- Low ego, high standards. Confident in convictions, open in thinking, collaborative in approach.
What You Bring
- Proven growth or performance marketing experience in fintech, challenger banks or high-growth digital businesses.
- Experience building or significantly scaling a growth function from an early stage.
- Deep expertise in paid acquisition channels - building, scaling and optimising them.
- A track record of structured experimentation that drives strategic decisions.
- Hands-on lifecycle marketing, CRM and customer journey experience.
- Strong analytical capability across attribution, CAC, LTV and channel ROAS.
- Confidence with modern martech and AI tools; experience selecting and implementing the stack is a plus.
- Ability to balance creative instinct with commercial rigour.
- Experience in regulated environments is advantageous; the right mindset matters more.
What's In It For You
Build the growth engine itself - no legacy, genuine commercial backing, foundational decisions that matter. Work in a segment where the problem is genuinely unsolved. Operate with board-level visibility at a critical stage. Be measured by results and impact, not meetings or decks.
Our Values
At Monument, our values shape how we make decisions, how we treat each other when things get hard, and how we show up for clients.
Growth Marketing Lead in Leeds employer: Monument
Monument is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to shape the lifecycle and content strategy of a rapidly growing fintech. With a strong focus on professional development, employees benefit from generous leave, performance-related bonuses, and equity opportunities, all while working in a vibrant London location that encourages collaboration and innovation. Join us to make a meaningful impact in the financial sector, where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in Leeds
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Monument. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Growth Marketing Lead in Leeds
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Monument.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Monument's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Monument
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Monument.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Monument will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Monument employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
