At a Glance
- Tasks: Lead growth marketing strategies and build a data-driven marketing function from the ground up.
- Company: Join a pioneering financial brand focused on serving the mass affluent.
- Benefits: Enjoy 28 days annual leave, performance bonuses, equity options, and private health insurance.
- Other info: Flexible hybrid working and a personal development budget to fuel your growth.
- Why this job: Make a real impact by transforming how clients engage with a modern financial brand.
- Qualifications: Proven experience in growth marketing, particularly in fintech or high-growth digital businesses.
The predicted salary is between 70000 - 90000 £ per year.
We're building something genuinely rare: a financial brand designed for the mass affluent - the professionals, entrepreneurs and ambitious savers that traditional banks have systematically underserved for decades.
We have over £5 billion in client deposits, a fresh £200 million funding round and a place on the Future Fifty, the UK's top pre-IPO companies. You'll define how Monument acquires, activates and retains clients at scale - building a modern, data-led growth system with rigorous experimentation, sharp performance marketing and lifecycle thinking that goes well beyond the first deposit.
Key Responsibilities:
- Design the growth marketing function from scratch and own the roadmap from insight to outcome.
- Design and run rapid test-and-learn cycles across creative, channels, targeting and messaging.
- Scale performance marketing.
- Drive lifecycle marketing.
- Build onboarding, engagement and retention programmes through CRM, email and in-app journeys.
- Own end-to-end conversion performance and drive landing page testing and CRO in partnership with Product and Design.
- Use data to drive decisions. Report clearly on CAC, LTV, conversion rates and channel ROI - and bring those decisions into commercial conversations.
- Building with no blueprint. The mass affluent don't respond to generic digital playbooks. Your strategies must be sophisticated and genuinely reflective of what this community values.
- Turning depositors into long-term clients. Lifecycle thinking is as important as top-of-funnel performance. Push for better performance through data and evidence.
Requirements:
- Proven growth or performance marketing experience in fintech, challenger banks or high-growth digital businesses.
- Experience building or significantly scaling a growth function from an early stage.
- Deep expertise in paid acquisition channels - building, scaling and optimising them.
- A track record of structured experimentation that drives strategic decisions.
- Hands-on lifecycle marketing, CRM and customer journey experience.
- Strong analytical capability across attribution, CAC, LTV and channel ROAS.
- Confidence with modern martech and AI tools; experience selecting and implementing the stack is a plus.
- Ability to balance creative instinct with commercial rigour.
- Experience in regulated environments is advantageous.
Benefits:
- 28 days annual leave plus 8 bank holidays.
- Performance bonus.
- Equity after probation.
- Enhanced pension (9% employer contribution + 1% match when you contribute a minimum of 1%).
- Private health insurance with family cover.
- Optical and dental cover.
- Online GP service for you and your family.
- Life assurance.
- Flexible hybrid working, including options to work from abroad.
- Enhanced parental leave.
- Personal learning and development budget.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Team Lead in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Monument and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Monument are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Monument on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Monument. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Team Lead in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Monument. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Monument:Show us that you’ve done your homework! In your application, briefly mention what you admire about Monument’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Monument
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Monument will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Monument, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
