At a Glance
- Tasks: Lead growth marketing strategies and build a data-driven growth system from scratch.
- Company: Join Monument, a pioneering fintech brand transforming wealth management for the mass affluent.
- Benefits: Competitive salary, hybrid work model, and impactful career opportunities.
- Other info: Collaborative culture focused on innovation and accountability.
- Why this job: Shape the future of a pre-IPO bank and make a real difference in clients' lives.
- Qualifications: Experience in growth marketing, especially in fintech or high-growth digital businesses.
The predicted salary is between 60000 - 80000 € per year.
Location: London (Oxford Circus) Hybrid: 2 days per week
Reports to: Director of Brand & Marketing
About Monument
We're building something genuinely rare: a financial brand designed for the mass affluent - the professionals, entrepreneurs and ambitious savers that traditional banks have systematically underserved for decades. We exist to make managing wealth simpler, smarter and more human, treating every client's wealth with the same care as if it were our own. We have over £5 billion in client deposits, a fresh £200 million funding round and a place on the Future Fifty, the UK's top pre-IPO companies. The momentum is real.
The Opportunity
This is a growth ownership role, not a campaign management role. You'll define how Monument acquires, activates and retains clients at scale - building a modern, data-led growth system with rigorous experimentation, sharp performance marketing and lifecycle thinking that goes well beyond the first deposit. For the right person, this is a career-defining role: architect of growth at a pre-IPO challenger bank, in a segment nobody has properly cracked, with the mandate to build it right from day one.
What You'll Do
- Build and own growth strategy. Design the growth marketing function from scratch and own the roadmap from insight to outcome.
- Build the experimentation engine. Design and run rapid test-and-learn cycles across creative, channels, targeting and messaging.
- Scale performance marketing. Build and optimise paid channels including search, social and display, with a focus on efficiency, attribution and measurable return.
- Drive lifecycle marketing. Build onboarding, engagement and retention programmes through CRM, email and in-app journeys.
- Optimise the funnel. Own end-to-end conversion performance and drive landing page testing and CRO in partnership with Product and Design.
- Use data to drive decisions. Report clearly on CAC, LTV, conversion rates and channel ROI - and bring those decisions into commercial conversations.
- Balance speed and control. Operate within a regulated environment with confidence, working creatively within constraints without treating compliance as a blocker.
- Leverage technology and AI. Select and implement modern tools and automation to improve efficiency and stay ahead of the curve.
The Challenges You'll Tackle
- Building with no blueprint. Foundational decisions on stack, channels, measurement and process will shape how Monument grows for years.
- Winning a discerning audience. The mass affluent don't respond to generic digital playbooks. Your strategies must be sophisticated and genuinely reflective of what this community values.
- Pacing inside a regulated environment. Experimentation and compliance must move together, not in conflict.
- Turning depositors into long-term clients. Lifecycle thinking is as important as top-of-funnel performance.
The Mindset
- Bias to Action. Test, learn, iterate - prioritise outcomes over perfection.
- Radical Ownership. Accountable for growth metrics, not just activity.
- Challenge with Intent. Push for better performance through data and evidence.
- Intellectual Humility. Let results guide decisions and adapt when evidence changes.
- Low ego, high standards. Confident in convictions, open in thinking, collaborative in approach.
What You Bring
- Proven growth or performance marketing experience in fintech, challenger banks or high-growth digital businesses.
- Experience building or significantly scaling a growth function from an early stage.
- Deep expertise in paid acquisition channels - building, scaling and optimising them.
- A track record of structured experimentation that drives strategic decisions.
- Hands-on lifecycle marketing, CRM and customer journey experience.
- Strong analytical capability across attribution, CAC, LTV and channel ROAS.
- Confidence with modern martech and AI tools; experience selecting and implementing the stack is a plus.
- Ability to balance creative instinct with commercial rigour.
- Experience in regulated environments is advantageous; the right mindset matters more.
What's In It For You
Build the growth engine itself - no legacy, genuine commercial backing, foundational decisions that matter. Work in a segment where the problem is genuinely unsolved. Operate with board-level visibility at a critical stage. Be measured by results and impact, not meetings or decks.
Our Values
At Monument, our values shape how we make decisions, how we treat each other when things get hard, and how we show up for clients who expect more than standard banking. We set ambitious goals and hold ourselves to them, not because it looks good, but because our clients’ outcomes depend on it. When something isn’t working, we say so early, learn from it, and move. We don’t wait for perfect conditions, and we don’t protect egos over progress. We work as a genuine team, which means real collaboration, honest conversations when we disagree, and shared accountability when things go wrong. We know better decisions come from different perspectives, so we actively value the range of experiences and backgrounds our people bring. We’re always asking whether there’s a smarter way to do what we do, not for the sake of change, but because standing still isn’t an option in the market we’re in.
Growth Marketing Lead in London employer: Monument Bank
At Monument, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the heart of London, our hybrid working model allows for flexibility while you take ownership of building a growth marketing function from the ground up, with ample opportunities for professional development and impactful contributions to a pre-IPO challenger bank. Join us to be part of a team that values ambition, accountability, and diverse perspectives, all while making a meaningful difference in the financial landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech space. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your growth marketing successes. Use data to back up your achievements and demonstrate how you’ve driven results in previous roles. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s values and mission. Understand their growth challenges and come armed with ideas on how you can help tackle them. This shows you’re not just interested in any job, but specifically in helping them grow.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Monument. Let’s build something amazing together!
We think you need these skills to ace Growth Marketing Lead in London
Some tips for your application 🫡
Show Your Growth Mindset:When you're writing your application, make sure to highlight your growth mindset. We want to see how you've tested, learned, and iterated in your previous roles. Share specific examples of how you've driven growth and what outcomes you achieved!
Be Data-Driven:Since this role is all about data-led growth, don’t shy away from showcasing your analytical skills. Include metrics and results that demonstrate your ability to use data for decision-making. We love numbers, so let them do the talking!
Tailor Your Application:Make your application stand out by tailoring it to our values and the specifics of the role. Show us that you understand the challenges we face and how your experience aligns with our mission. A personalised touch goes a long way!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you’re considered for the right role. Plus, it’s super easy – just a few clicks and you’re on your way!
How to prepare for a job interview at Monument Bank
✨Know Your Growth Strategy
Before the interview, take some time to think about how you would approach building a growth marketing function from scratch. Be ready to discuss your vision for acquiring and retaining clients, and how you would leverage data to drive decisions. This shows that you're not just thinking about the role, but also about the bigger picture.
✨Showcase Your Experimentation Mindset
Prepare examples of past experiences where you've successfully implemented test-and-learn cycles. Highlight how these experiments led to strategic decisions and improved performance. This will demonstrate your bias to action and your ability to adapt based on results, which is crucial for this role.
✨Understand the Audience
Familiarise yourself with the mass affluent demographic and their unique needs. Be prepared to discuss how your strategies would be tailored specifically for this audience, rather than relying on generic digital playbooks. This will show that you understand the challenges Monument faces in winning over discerning clients.
✨Balance Creativity with Compliance
Think about how you can operate creatively within a regulated environment. Prepare to discuss how you've navigated compliance issues in the past while still pushing for innovative marketing solutions. This balance is key to succeeding in the role and will highlight your ability to work effectively under constraints.
