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- Tasks: Lead and scale patient acquisition through innovative marketing strategies in Germany.
- Company: Join Montu, a market leader in digital health and cannabis-based medicines.
- Benefits: Enjoy 25+ days holiday, enhanced parental pay, and growth opportunities.
- Why this job: Be the first dedicated marketer in Germany and make a real impact.
- Qualifications: Fluent German and English, with experience in multi-channel paid media campaigns.
- Other info: Dynamic, supportive environment focused on ethical marketing and patient care.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a hands-on Growth Marketing Specialist to lead and scale patient acquisition in Germany, as Montu/Alternaleaf expands its fully legal, regulated medical cannabis offering. You’ll be the first dedicated performance marketer for the German market, with the freedom to test, learn and scale - backed by a high-performing marketing team of 9 specialists across growth, brand, content, product and CRM. You won’t be starting from scratch! You’ll be shaping something meaningful, with strong support, proven infrastructure, and real investment behind growth. Montu is already a market leader across the UK and Australia. Germany is next - and you’ll play a pivotal role in making that happen.
Key responsibilities
- You will own performance marketing in Germany end-to-end, turning data into growth and strategy into results.
- Launch, run and optimise multi-channel paid campaigns across Google, Meta, TikTok, Instagram and emerging platforms.
- Test and scale creatives, audiences and funnels to drive patient acquisition.
- Analyse and optimise key metrics including CAC, CTR, CVR and ROAS.
- Build and maintain dashboards using GA4, Looker / Data Studio and ad platforms.
- Manage and reallocate budgets based on live performance and insights.
- Work closely with Brand, Product, CRM, UX and CRO teams to optimise the full funnel.
- Ensure all messaging is fully compliant, accurate and culturally relevant for Germany.
- Localise and adapt campaigns for German market and regulatory nuances.
- Support innovative growth experiments, partnerships and new acquisition channels.
What do you need?
- Native or professional-level German, plus fluent English.
- Demonstrable experience running multi-channel paid media campaigns.
- Strong hands-on expertise with Google Ads, Meta Ads and TikTok Ads.
- Highly analytical, with a clear, data-led approach to optimisation.
- Confident translating insights into clear actions and improvements.
- Organised, adaptable and collaborative in fast-moving environments.
- Passion for ethical, responsible marketing and improving patient journeys.
Nice to Have
- Experience in regulated industries (healthcare, pharma, fintech, etc.).
- Knowledge of GDPR / TTDSG.
- Experience with affiliates or influencer marketing.
- Familiarity with SEO or CRO.
What we offer
- 25 days holiday (rising to 27 after one year and 30 after two years) + bank holidays.
- Enhanced maternity & paternity pay.
- Opportunities for development and growth.
- A dynamic and supportive work environment.
About Montu
Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM). We exist to change lives by improving access to safe, effective treatments and by setting a new benchmark for patient‑centred care. Our teams combine clinical excellence, technology, and genuine compassion to support patients on their healthcare journey. If you’re motivated by purpose as much as performance, Montu offers a collaborative, forward‑thinking environment where your work truly matters and where you’ll have the space to grow, innovate, and make a real difference every day.
Growth Marketing Specialist in Winnersh employer: Montu UK
Contact Detail:
Montu UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Specialist in Winnersh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Growth Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on expertise in performance marketing.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics like CAC, CTR, and ROAS. Be ready to discuss how you've used data to drive growth in previous roles. Confidence in your analytical skills can really impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining Montu and making a difference in the healthcare space.
We think you need these skills to ace Growth Marketing Specialist in Winnersh
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Specialist role. Highlight your experience with multi-channel paid media campaigns and any relevant achievements that align with our goals at Montu.
Show Off Your Analytical Skills: We love data-driven decision-making! In your application, share examples of how you've used analytics to optimise campaigns and improve performance metrics like CAC and ROAS. This will show us you're the right fit for the role.
Be Authentic: Let your personality shine through in your written application. We’re looking for someone who’s not just skilled but also passionate about ethical marketing and improving patient journeys. Share your motivations and what drives you!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to shape our growth in Germany.
How to prepare for a job interview at Montu UK
✨Know Your Metrics
Make sure you’re familiar with key performance indicators like CAC, CTR, CVR, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your Hands-On Experience
Since this role requires a hands-on approach, prepare examples of multi-channel paid campaigns you've launched and optimised. Highlight your experience with Google Ads, Meta Ads, and TikTok Ads to demonstrate your expertise.
✨Understand the Market Nuances
Research the German market and its regulatory environment. Be prepared to discuss how you would localise campaigns to ensure compliance and cultural relevance, showing that you can adapt strategies effectively.
✨Collaborative Mindset
This role involves working closely with various teams. Think of examples where you’ve successfully collaborated with others, especially in fast-paced environments. Emphasise your adaptability and organisational skills.
