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- Tasks: Lead performance marketing in Germany, driving patient acquisition through innovative campaigns.
- Company: Montu, a market leader in digital health and cannabis-based medicines.
- Benefits: Competitive salary, 25+ days holiday, matched pension, and growth opportunities.
- Why this job: Be the first dedicated marketer in Germany and shape impactful strategies.
- Qualifications: Fluent German and English, with experience in multi-channel paid media campaigns.
- Other info: Join a dynamic team focused on ethical marketing and patient care.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a hands-on Performance Marketing Specialist to lead and scale patient acquisition in Germany, as Montu/Alternaleaf expands its fully legal, regulated medical cannabis offering. You’ll be the first dedicated performance marketer for the German market, with the freedom to test, learn and scale - backed by a high-performing marketing team of 9 specialists across growth, brand, content, product and CRM. You won’t be starting from scratch! You’ll be shaping something meaningful, with strong support, proven infrastructure, and real investment behind growth. Montu is already a market leader across the UK and Australia. Germany is next - and you’ll play a pivotal role in making that happen.
What You’ll Be Doing
- Own performance marketing in Germany end-to-end, turning data into growth and strategy into results.
- Launch, run and optimise multi-channel paid campaigns across Google, Meta, TikTok, Instagram and emerging platforms.
- Test and scale creatives, audiences and funnels to drive patient acquisition.
- Analyse and optimise key metrics including CAC, CTR, CVR and ROAS.
- Build and maintain dashboards using GA4, Looker / Data Studio and ad platforms.
- Manage and reallocate budgets based on live performance and insights.
- Work closely with Brand, Product, CRM, UX and CRO teams to optimise the full funnel.
- Ensure all messaging is fully compliant, accurate and culturally relevant for Germany.
- Localise and adapt campaigns for German market and regulatory nuances.
- Support innovative growth experiments, partnerships and new acquisition channels.
What tech do we use?
- Google Ads
- Meta Suite
- TikTok Ads
- GA4
- Looker / Data Studio
- GTM
- Webflow
- Mailchimp
- Surfer SEO
- Slack
- Trello / Jira
What do you need?
- Native or professional-level German, plus fluent English
- Demonstrable experience running multi-channel paid media campaigns
- Strong hands-on expertise with Google Ads, Meta Ads and TikTok Ads
- Highly analytical, with a clear, data-led approach to optimisation
- Confident translating insights into clear actions and improvements
- Organised, adaptable and collaborative in fast-moving environments
- Passion for ethical, responsible marketing and improving patient journeys
Nice to Have
- Experience in regulated industries (healthcare, pharma, fintech, etc.)
- Knowledge of GDPR / TTDSG
- Experience with affiliates or influencer marketing
- Familiarity with SEO or CRO
What we offer
- Competitive salary
- 25 days holiday (rising to 27 after one year and 30 after two years) + bank holidays
- 5% matched pension
- Cycle-to-work scheme
- Opportunities for development and growth
- A dynamic and supportive work environment
About Montu
Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM). We exist to change lives by improving access to safe, effective treatments and by setting a new benchmark for patient-centred care. Our teams combine clinical excellence, technology, and genuine compassion to support patients on their healthcare journey. If you’re motivated by purpose as much as performance, Montu offers a collaborative, forward-thinking environment where your work truly matters and where you’ll have the space to grow, innovate, and make a real difference every day.
Performance Marketing Specialist employer: Montu UK
Contact Detail:
Montu UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing campaigns. This will give potential employers a taste of what you can bring to the table, especially when it comes to data-driven results.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their current strategies and think about how you can contribute to their growth in Germany. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Specialist role. Highlight your experience with multi-channel paid media campaigns and any relevant achievements that align with what we’re looking for.
Showcase Your Analytical Skills: Since this role is all about turning data into growth, don’t forget to mention specific metrics you’ve worked with, like CAC or ROAS. We want to see how you’ve used data to drive results in your previous roles!
Be Authentic: Let your personality shine through in your application. We’re not just looking for skills; we want to know what drives you and why you’re passionate about ethical marketing and improving patient journeys.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Montu UK
✨Know Your Metrics
Familiarise yourself with key performance indicators like CAC, CTR, CVR, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your Creativity
Prepare examples of successful multi-channel campaigns you've launched. Highlight your ability to test and scale creatives, audiences, and funnels, especially on platforms like Google Ads and Meta.
✨Understand the Market
Research the German market and its regulatory nuances. Be prepared to discuss how you would localise campaigns to ensure compliance and cultural relevance, demonstrating your understanding of the audience.
✨Collaborative Mindset
Emphasise your experience working with cross-functional teams. Share examples of how you've collaborated with brand, product, and UX teams to optimise the full funnel and improve patient journeys.
