At a Glance
- Tasks: Lead and optimise paid search campaigns on Google Ads and Microsoft Ads.
- Company: Join Montu UK, a pioneering digital health company transforming patient care.
- Benefits: Enjoy 25 days holiday, flexible work options, and generous pension matching.
- Other info: Collaborative environment with growth opportunities and a focus on innovation.
- Why this job: Make a real impact in healthcare while honing your PPC skills.
- Qualifications: Hands-on experience with Google Ads and strong data analysis skills required.
The predicted salary is between 36000 - 44000 £ per year.
As our Lead Paid Search guru, you'll own paid search performance end to end - not from a distance, but in-platform, every day. This is a fully hands-on role for someone who lives in Google Ads, is driven by results, and finds real satisfaction in building, testing and optimising campaigns themselves.
You'll take full ownership of Google Ads and Microsoft Ads accounts - from strategy and campaign structure through to bid management, ad copy, tracking and reporting, across a six to seven-figure monthly budget. One day you'll be knee-deep in search term reports and bid adjustments; the next you'll be presenting forecasts and performance insight to stakeholders who need clarity, not jargon.
Paid search doesn't sit in isolation, so you'll be the connective tissue between Creative, Analytics, Product and wider Marketing - making sure tracking, messaging and landing pages all work together to hit the numbers. You'll also work closely with our Google account management team and counterparts across our Australian business, sharing insight and aligning strategy across markets. You'll constantly be testing what's next: new formats, new automation, new platform features, always looking for the edge that keeps performance ahead of the curve.
We're looking for someone who combines deep platform expertise with real data fluency - someone equally comfortable building a budget forecast as they are troubleshooting a broken conversion tag. As we grow internationally, experience across multilingual or international accounts is a genuine advantage, though what matters most is your ability to turn performance data into decisions, and decisions into results.
What will you be doing?
- Own end-to-end paid search strategy and execution across Google Ads and Microsoft Ads, from account structure and keyword research to bid management, DemGen strategy and ad copy.
- Live in-platform daily - building campaigns, reviewing search term reports, running A/B tests and troubleshooting issues in real time.
- Own budget forecasting and pacing, and build stakeholder-ready reporting that turns GA4 and Bing/Google Ads data into clear, actionable recommendations.
- Take ownership of tracking and attribution - hands-on with Google Tag Manager, data layer debugging and custom tracking setups.
- Be first to test and adopt new Google Ads features and automation, from AI bidding to Performance Max and feed-based campaigns.
- Work closely with Creative, Analytics and wider Marketing teams to align messaging, tracking and landing pages behind campaign goals.
- Collaborate with our Google account management team to unlock platform support, betas and strategic input.
- Align and share learnings with paid search counterparts in our Australian business to strengthen strategy across markets.
- Present performance, forecasts and recommendations clearly to stakeholders across the business.
What do you need?
- Proven, hands-on experience managing and scaling paid search campaigns across Google Ads, YouTube and Microsoft Ads, ideally in a fast-paced agency or high-growth client-side environment.
- Hands-on technical fluency with Google Tag Manager, data layer debugging and custom tracking - able to build and fix conversion tracking yourself, not just read the output.
- A track record of accurate budget forecasting and pacing, backed by strong GA4 and Google Ads analysis.
- Comfortable managing and being accountable for a six to seven-figure monthly budget.
- The ability to turn performance data into a clear, commercial narrative for stakeholders.
- Strong project management instincts – able to prioritise multiple accounts and campaigns with accountability for results.
- A bias to action – equally comfortable setting strategy and getting hands-on to deliver it.
- Bonus points for experience managing international or multilingual paid search, familiarity with feed-based campaigns and AI bidding.
What we offer:
- Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year three) + usual bank holidays.
- Pension Matching: Up to 5% employer matching contributions.
- Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, private healthcare and more.
- Growth Opportunities: Collaborate across teams and represent Montu at events, with support to grow your skills and impact.
- Enhanced Maternity & Paternity Leave.
About Us
Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM), dedicated to improving patient access to safe and effective treatments. Our mission is to transform lives by combining innovative technology with high-quality clinical care, ensuring patients receive the support they need at every step of their journey.
As a fast-growing organisation, we offer a collaborative and supportive environment where talented people can develop their careers while contributing to meaningful change in healthcare. At Montu UK, your work has a direct impact on improving patients’ lives and expanding access to modern medical treatments.
PPC Marketing Lead in London employer: Montu UK
Montu UK in Bristol is an exceptional employer, offering a unique opportunity for Clinical Pharmacists to make a significant impact in patient care through cannabis-based medicines. With a supportive work culture that values autonomy and flexibility, employees benefit from a comprehensive package that includes generous leave and ample opportunities for professional development, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Montu UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Montu UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Montu UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Montu UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Montu UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Montu UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Montu UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Montu UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Montu UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Montu UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
