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For Companies At a Glance
- Tasks: Lead performance marketing in Germany, driving patient acquisition through innovative campaigns.
- Company: Join Montu, a market leader in legal medical cannabis with a dynamic team.
- Benefits: Competitive salary, 25+ days holiday, and opportunities for professional growth.
- Why this job: Be the first dedicated marketer in Germany and shape impactful strategies.
- Qualifications: Fluent German and English, with experience in multi-channel paid media campaigns.
- Other info: Collaborative environment with strong support and proven infrastructure for success.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a hands-on Performance Marketing Specialist to lead and scale patient acquisition in Germany, as Montu/Alternaleaf expands its fully legal, regulated medical cannabis offering. You’ll be the first dedicated performance marketer for the German market, with the freedom to test, learn and scale - backed by a high-performing marketing team of 9 specialists across growth, brand, content, product and CRM. You won’t be starting from scratch! You’ll be shaping something meaningful, with strong support, proven infrastructure, and real investment behind growth. Montu is already a market leader across the UK and Australia. Germany is next - and you’ll play a pivotal role in making that happen.
What You’ll Be Doing
- Own performance marketing in Germany end-to-end, turning data into growth and strategy into results.
- Launch, run and optimise multi-channel paid campaigns across Google, Meta, TikTok, Instagram and emerging platforms.
- Test and scale creatives, audiences and funnels to drive patient acquisition.
- Analyse and optimise key metrics including CAC, CTR, CVR and ROAS.
- Build and maintain dashboards using GA4, Looker / Data Studio and ad platforms.
- Manage and reallocate budgets based on live performance and insights.
- Work closely with Brand, Product, CRM, UX and CRO teams to optimise the full funnel.
- Ensure all messaging is fully compliant, accurate and culturally relevant for Germany.
- Localise and adapt campaigns for German market and regulatory nuances.
- Support innovative growth experiments, partnerships and new acquisition channels.
What tech do we use?
- Google Ads
- Meta Suite
- TikTok Ads
- GA4
- Looker / Data Studio
- GTM
- Webflow
- Mailchimp
- Surfer SEO
- Slack
- Trello / Jira
What do you need?
- Native or professional-level German, plus fluent English
- Demonstrable experience running multi-channel paid media campaigns
- Strong hands-on expertise with Google Ads, Meta Ads and TikTok Ads
- Highly analytical, with a clear, data-led approach to optimisation
- Confident translating insights into clear actions and improvements
- Organised, adaptable and collaborative in fast-moving environments
- Passion for ethical, responsible marketing and improving patient journeys
Nice to Have
- Experience in regulated industries (healthcare, pharma, fintech, etc.)
- Knowledge of GDPR / TTDSG
- Experience with affiliates or influencer marketing
- Familiarity with SEO or CRO
What we offer
- Competitive salary
- 25 days holiday (rising to 27 after one year and 30 after two years)
Performance Marketing Specialist in London employer: Montu UK
Contact Detail:
Montu UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise.
✨Tip Number 3
Be proactive! Don’t just wait for job openings. Reach out to companies you admire, like Montu, and express your interest in potential roles. You never know what might come up!
✨Tip Number 4
Keep learning! Stay updated with the latest trends in performance marketing. Join webinars, read blogs, and engage with communities. This knowledge will give you an edge in interviews.
We think you need these skills to ace Performance Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Specialist role. Highlight your experience with multi-channel paid campaigns and any relevant metrics you've optimised. We want to see how you can turn data into growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for ethical marketing and how your skills align with our mission at Montu. Don’t forget to mention your familiarity with the German market and any innovative ideas you have for patient acquisition.
Showcase Your Analytical Skills: Since this role is all about data, make sure to include examples of how you've used analytics tools like Google Ads or GA4 in your previous roles. We love seeing candidates who can translate insights into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we’re excited to see what you bring to the table!
How to prepare for a job interview at Montu UK
✨Know Your Metrics
Make sure you’re familiar with key performance indicators like CAC, CTR, CVR, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your Creativity
Since you'll be testing and scaling creatives, come prepared with examples of successful campaigns you've run. Highlight your ability to adapt messaging for different audiences, especially in a culturally nuanced market like Germany.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you analyse data to inform your marketing strategies. Discuss specific tools you’ve used, like GA4 or Looker, and how they’ve helped you make data-driven decisions.
✨Emphasise Collaboration
This role involves working closely with various teams. Share examples of how you've successfully collaborated with others in fast-paced environments, and how you ensure that all messaging is compliant and relevant.
