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- Tasks: Lead and optimise paid search campaigns in Google Ads and Microsoft Ads daily.
- Company: Montu UK is revolutionising access to medical cannabis therapies across the UK.
- Benefits: Enjoy real ownership of campaigns, innovative tech, and opportunities for professional growth.
- Why this job: Make a meaningful impact in healthcare while shaping marketing strategies in a fast-paced environment.
- Qualifications: Proven experience in managing paid search campaigns and strong data analysis skills required.
- Other info: Ideal for those who thrive on results and love testing new ideas.
The predicted salary is between 43200 - 72000 £ per year.
About Montu UK
Montu UK is transforming access to medical cannabis-based therapies across the UK. With our rapid expansion and commitment to clinical excellence, digital innovation, and data-driven strategy, we’re building a future where patients receive the care they deserve, faster and more efficiently. Our Wokingham team plays a critical role in scaling performance marketing that powers this mission.
The Role
As Lead Paid Search Manager, you won’t just oversee strategy—you’ll be deep in-platform daily, building, optimising, and troubleshooting campaigns yourself. This is a fully hands-on role, ideal for someone who thrives in Google Ads, loves testing new ideas, and is driven by results. You’ll oversee end-to-end planning, build data-informed strategies, and ensure continuous optimisation that meets and exceeds business KPIs.
Your Key Responsibilities:
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Strategic Planning: Design and lead paid search strategies tailored to full-funnel objectives, leveraging market insights, platform capabilities, and performance data.
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Live in Google Ads: From building new campaigns to making bid adjustments, reviewing search term reports, updating ad copy, and testing new formats—this is your daily work.
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Platform Execution: Manage campaigns directly within Google Ads and Microsoft Ads, ensuring everything is built to spec and performing at peak efficiency.
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Campaign Ownership: End-to-end responsibility for account structure, keyword research, ad copywriting, audience setup, budget pacing, and performance analysis.
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Optimisation & Testing: Conduct routine account maintenance, A/B tests, performance audits, and troubleshoot issues in real time.
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Performance Reporting: Build and present insightful reports, backed by your own hands-on data analysis in GA4, Google Ads, and other tools.
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Tool & Feature Adoption: Be the first to test and implement new Google Ads features—whether it’s AI bidding innovations, feed-based campaigns, or Performance Max configurations.
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Team Collaboration: Work closely with internal teams to align creative, messaging, tracking, and landing page experiences to campaign goals.
Minimum Requirements
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Paid Search Expertise: Proven hands-on experience managing and scaling paid search campaigns via Google Ads and Microsoft Ads, ideally in fast-paced agency or high-growth client-side environments.
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Data Fluency: Strong grasp of conversion tracking, attribution models, GA4 analysis, A/B testing, and deriving actionable insights from performance metrics.
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Strategic Thinking: Ability to link performance data with business goals and build actionable, scalable paid media strategies.
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Platform Proficiency: Confident using tools like Google Ads Editor, Keyword Planner, and budget forecasting models.
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Communication Skills: Clear and professional written/verbal communicator who can translate complex performance metrics into strategic insights.
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Project Management: Skilled at prioritising multiple projects with high attention to detail and accountability for timelines and results.
Ideal Skills & Experience
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Experience managing international or multilingual paid search accounts (especially German and French-speaking markets).
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Familiarity with advanced Google Ads features such as Performance Max, Dynamic Search Ads, feed-based campaigns, and AI bidding strategies.
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Proficiency with SA360, Google Tag Manager, data layer debugging, and custom tracking solutions.
Why Join Montu?
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Real Ownership: Run your own campaigns end-to-end and see the direct impact on patient acquisition and business growth.
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Innovative Tech Stack: Leverage AI bidding, GA4, MMM insights, and emerging ad formats to stay at the forefront of paid media.
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Professional Growth: Be part of a fast-growing marketing team where your input shapes strategy and innovation.
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Meaningful Work: Help expand access to life-changing therapies in a fast-growing healthcare sector.
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Lead Paid Search Manager employer: Montu UK
Contact Detail:
Montu UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Paid Search Manager
✨Tip Number 1
Familiarise yourself with the latest features in Google Ads and Microsoft Ads. Since the role requires hands-on management of campaigns, being well-versed in the newest tools and updates will give you an edge during discussions with the hiring team.
✨Tip Number 2
Showcase your data analysis skills by preparing examples of how you've used performance metrics to drive campaign success. Being able to discuss specific instances where your insights led to improved results will demonstrate your strategic thinking.
✨Tip Number 3
Highlight any experience you have with international or multilingual campaigns, especially in German and French-speaking markets. This could set you apart from other candidates and align well with Montu's goals.
✨Tip Number 4
Prepare to discuss your project management skills and how you prioritise tasks in a fast-paced environment. The ability to manage multiple projects while maintaining attention to detail is crucial for this role.
We think you need these skills to ace Lead Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience with Google Ads and Microsoft Ads. Include specific examples of campaigns you've managed, optimised, and the results achieved to demonstrate your paid search expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your strategic thinking aligns with Montu UK's mission. Mention your familiarity with advanced Google Ads features and your ability to derive actionable insights from performance metrics.
Showcase Data Fluency: Emphasise your data analysis skills by providing examples of how you've used GA4, A/B testing, and conversion tracking to inform your campaign strategies. This will show that you can link performance data with business goals effectively.
Highlight Team Collaboration: Mention any experiences where you've worked closely with internal teams to align creative messaging and tracking with campaign goals. This will demonstrate your ability to collaborate and communicate effectively within a team setting.
How to prepare for a job interview at Montu UK
✨Showcase Your Hands-On Experience
Since the role requires a deep involvement in Google Ads, be prepared to discuss specific campaigns you've managed. Highlight your daily tasks, such as building campaigns, making bid adjustments, and troubleshooting issues.
✨Demonstrate Data Fluency
Be ready to talk about how you've used data to inform your strategies. Discuss your experience with GA4, conversion tracking, and A/B testing, and provide examples of how you've derived actionable insights from performance metrics.
✨Link Performance to Business Goals
The interviewers will want to see your strategic thinking. Prepare to explain how you've aligned paid search strategies with broader business objectives, showcasing your ability to connect data with outcomes.
✨Familiarise Yourself with Advanced Features
Make sure you know about advanced Google Ads features like Performance Max and AI bidding strategies. Being able to discuss these tools and how you've implemented them in past roles will set you apart.
