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- Tasks: Lead and scale patient acquisition through innovative marketing strategies in Germany.
- Company: Join Montu, a market leader in digital health and cannabis-based medicines.
- Benefits: Competitive salary, 25+ days holiday, matched pension, and growth opportunities.
- Why this job: Make a real impact in a fast-growing industry with a supportive team.
- Qualifications: Fluent German and English, experience in multi-channel paid media campaigns.
- Other info: Dynamic work environment focused on ethical marketing and patient care.
The predicted salary is between 28800 - 48000 £ per year.
We’re looking for a hands-on Growth Marketing Specialist to lead and scale patient acquisition in Germany, as Montu/Alternaleaf expands its fully legal, regulated medical cannabis offering. You’ll be the first dedicated performance marketer for the German market, with the freedom to test, learn and scale - backed by a high-performing marketing team of 9 specialists across growth, brand, content, product and CRM.
You won’t be starting from scratch! You’ll be shaping something meaningful, with strong support, proven infrastructure, and real investment behind growth. Montu is already a market leader across the UK and Australia. Germany is next - and you’ll play a pivotal role in making that happen.
What You’ll Be Doing- You’ll own performance marketing in Germany end-to-end, turning data into growth and strategy into results.
- Launch, run and optimise multi-channel paid campaigns across Google, Meta, TikTok, Instagram and emerging platforms.
- Test and scale creatives, audiences and funnels to drive patient acquisition.
- Analyse and optimise key metrics including CAC, CTR, CVR and ROAS.
- Build and maintain dashboards using GA4, Looker / Data Studio and ad platforms.
- Manage and reallocate budgets based on live performance and insights.
- Work closely with Brand, Product, CRM, UX and CRO teams to optimise the full funnel.
- Ensure all messaging is fully compliant, accurate and culturally relevant for Germany.
- Localise and adapt campaigns for German market and regulatory nuances.
- Support innovative growth experiments, partnerships and new acquisition channels.
- Google Ads
- Meta Suite
- TikTok Ads
- GA4
- Looker / Data Studio
- GTM
- Webflow
- Mailchimp
- Surfer SEO
- Slack
- Trello / Jira
- Essential: Native or professional-level German, plus fluent English.
- Demonstrable experience running multi-channel paid media campaigns.
- Strong hands-on expertise with Google Ads, Meta Ads and TikTok Ads.
- Highly analytical, with a clear, data-led approach to optimisation.
- Confident translating insights into clear actions and improvements.
- Organised, adaptable and collaborative in fast-moving environments.
- Passion for ethical, responsible marketing and improving patient journeys.
- Nice to Have: Experience in regulated industries (healthcare, pharma, fintech, etc.).
- Knowledge of GDPR / TTDSG.
- Experience with affiliates or influencer marketing.
- Familiarity with SEO or CRO.
- Competitive salary.
- 25 days holiday (rising to 27 after one year and 30 after two years) + bank holidays.
- 5% matched pension.
- Cycle-to-work scheme.
- Opportunities for development and growth.
- A dynamic and supportive work environment.
About Montu: Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM). We exist to change lives by improving access to safe, effective treatments and by setting a new benchmark for patient-centred care. Our teams combine clinical excellence, technology, and genuine compassion to support patients on their healthcare journey. If you’re motivated by purpose as much as performance, Montu offers a collaborative, forward-thinking environment where your work truly matters and where you’ll have the space to grow, innovate, and make a real difference every day.
Growth Marketing Specialist employer: Montu UK
Contact Detail:
Montu UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Growth Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on expertise in performance marketing.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to Montu or similar companies. Express your interest and share how you can contribute to their growth in the German market.
✨Tip Number 4
Stay updated on trends! Follow industry news and emerging platforms to keep your knowledge fresh. This will not only prepare you for interviews but also show your passion for ethical marketing and patient journeys.
We think you need these skills to ace Growth Marketing Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Marketing Specialist role. Highlight your experience with multi-channel paid media campaigns and any relevant achievements that align with what we’re looking for.
Show Off Your Data Skills: Since this role is all about turning data into growth, don’t shy away from showcasing your analytical skills. Include specific metrics or results from past campaigns to demonstrate how you’ve optimised performance in the past.
Be Authentic: We love a bit of personality! Let your passion for ethical marketing and improving patient journeys shine through in your application. Share why you’re excited about the opportunity to work with us at Montu.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the quickest way for us to see your application and get you in the loop for this exciting opportunity!
How to prepare for a job interview at Montu UK
✨Know Your Metrics
Make sure you’re familiar with key performance indicators like CAC, CTR, CVR, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your Hands-On Experience
Since this role requires a hands-on approach, prepare examples of multi-channel paid campaigns you've launched and optimised. Highlight your experience with Google Ads, Meta Ads, and TikTok Ads to demonstrate your expertise.
✨Understand the Market
Research the German market and its regulatory nuances, especially in the healthcare sector. Be prepared to discuss how you would localise campaigns to ensure compliance and cultural relevance.
✨Collaborative Mindset
This role involves working closely with various teams. Think of examples where you’ve successfully collaborated with others, such as Brand, Product, or CRM teams, to achieve marketing goals. Show that you can adapt and thrive in a fast-paced environment.
