Marketing Executive Independent Hotel Shows

The Independent Hotel Shows are highly focused business events dedicated to hotel owners, general managers, designers, and top-tier professionals within the realm of luxury and boutique hotels.

THE POSITION & KEY RESPONSIBILITIES

We are looking for a Marketing Executive to join the team to work across the Independent Hotel Show portfolio to undertake and champion the marketing activities for our growing number of events in London , Amsterdam & Munich .

Reporting into a Marketing Manager, your key responsibility is attracting the correct visitors and exhibitors to attend the events, providing the best possible return-on-investment for exhibitors and the best experience for visitors through effective marketing – website content, email, social networks and PPC.

Montgomery Group is a well-established, ethical, collaborative, and empowering company. We are performance led with a strong focus on growth. Importantly, we are purpose-driven, adhere to our values no matter what, and as a family business, really care about the people and communities that we serve. The central London, dog friendly offices are located in a Georgian townhouse, close to the bustle of Oxford Street & Marylebone High Street with private access to Manchester Square Gardens. Core hours are 9-5pm but flexibility outside these hours will be required to suit the needs of the business.
Working alongside the Marketing Manager you will be expected to:

• Implement a dynamic multi-channel digital and offline marketing strategy across the event to achieve key business targets.
• Achieve brand awareness and visitor acquisition targets for the event and brand.
• Execute email and social campaigns to generate leads for the sales function.
• Build and manage relationships with key stakeholders, including designers, creative agencies, PR, registration etc.
• Update and design website pages.
• Act as brand champion, ensuring adoption of best practice, cross-promotion, and knowledge of the industry over time.
• Track industry and marketing developments, reporting findings to all stakeholders.
• Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement.
• Produce and compile campaign activity reports.
• Produce sales collateral including but not limited to case studies, whitepapers, and presentations.
• Support the sales team with queries, emails, and lead generation.
• Attending the exhibition for its duration will be expected, as will attending any other competitive and industry events as necessary.
• Create presentation decks and templates for the commercial, content, and marketing teams.

Key Skills and Competencies

• Good understanding of digital systems, best practices, and measurement tools.
• Experience of marketing campaigns.
• Good understanding of how to use and write copy for digital platforms.
• Ability to deliver quality work in a fast paced and high-volume, deadline driven environment.
• Capable of managing a full campaign from start to finish.
• Confident in your ability to manage several projects at once under tight deadlines and accommodate rapid changes.
• A can do will do attitude – A real team player that is happy to collaborate on projects with others.
• Great time management and organisational skills.
• Previous marketing experience in an events or similar role.
• Confident communicator in all mediums – written, face-to-face & on the phone.
• Good experience of using digital platforms to build emails, create social assets update website pages etc.
• Strong Microsoft Office Skills.
• Managing partnership and marketing trackers.
• Creatively minded with a passion for discovering new ways to approach the marketing requirements of the events.

Montgomery Group is a well-established, ethical, collaborative and empowering company. We are performance led with a strong focus on growth. Importantly, we are purpose-driven, adhere to our values no matter what, and as a family business, really care about the people and communities that we serve. The central London, dog-friendly offices are in a Georgian townhouse, close to Oxford Street & Marylebone High Street with private access to Manchester Square Gardens. Hybrid working is offered to all applicants with a minimum of 3 days in the office, Monday, Tuesday and Thursday. Core hours are 9-5pm but flexibility outside these hours will be required to suit the needs of the business.

We are an equal opportunity employer and are committed to diversity. We welcome applications from candidates with disabilities, providing they meet the minimum requirements of the job role. Sadly, our office building is not currently wheelchair friendly.

At Montgomery Group we recognise that women are less likely than men to apply for a role if they do not have experience in all the areas mentioned in the job description. The list above is indicative, we would still welcome your application even if you feel you don’t have experience in all the listed areas but think that you could do the job.

OUR PURPOSE: To serve our world, nurturing relationships and developing opportunities.

OUR VISION: To be our communities’ long term strategic partner throughout the year, creating opportunities for them to connect, transact and engage with the right people to achieve success.

OUR VALUES: Ethically Commercial, Growth Mindset, Embrace Collaboration, Empowerment

BENEFITS :

• Company away days
• Cycle to work scheme
• Dog friendly office
• Fundraising matching scheme
• Increased maternity & paternity benefits
• Monthly social events
• Pension and 8 x death in service-payment

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