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- Tasks: Lead marketing strategy for exciting food events and deliver impactful campaigns.
- Company: Join Montgomery Group, a collaborative and empowering company in the heart of London.
- Benefits: Enjoy flexible working, charity days, gym membership, and a dog-friendly office.
- Other info: Be part of a purpose-driven team that values growth and collaboration.
- Why this job: Make a real impact in the food industry while growing your marketing skills.
- Qualifications: Experience in B2B exhibition marketing and strong digital skills required.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a Marketing Manager to join the team and lead the marketing strategy and campaign delivery of 3 events, the International Food Event (IFE), International Food Event Manufacturing (IFE Manufacturing) and Speciality & Fine Food Fair. We are looking for an experienced exhibition marketer already operating at Marketing Manager level, with strong campaign management, stakeholder management and people management experience.
These 3 events sit alongside 4 others as part of the Food, Drink & Hospitality Week (FDHW) portfolio, the largest event series at Montgomery Group with IFE as the largest within the portfolio. Reporting into the FDHW Portfolio Marketing Manager, the role will be responsible for driving high-quality visitor attendance and exhibitor ROI through effective multi-channel marketing campaigns across email, website, social media, PPC, partnerships and content. The successful candidate will play a key role in the continued growth of the 3 events, working closely with internal teams, external partners and the wider industry to deliver commercially successful campaigns and an outstanding event experience.
With so many events happening simultaneously, strong team collaboration and organisation are a key part of this role. Sharing strategy, schedules, project management, best practice and successes is crucial, as well as adapting and supporting each other when the campaign requires it.
Key responsibilities
- Plan, coordinate, implement & monitor marketing communication activities to ensure deadlines are met within budget and in-line with the event marketing goals.
- Achieve visitor acquisition targets for the event and brand.
- Work closely with the digital agency to maximise customer acquisition and lead generation through paid search, display and paid social campaigns.
- Manage and support junior members of the marketing team, helping develop skills, confidence and campaign delivery.
- Be responsible for evaluating campaigns and making future recommendations.
- Support website tracking to improve reporting and analysis abilities.
- Manage and optimise website content and user journeys to support visitor acquisition and conversion.
- Act as brand champion, ensuring adoption of best practice.
- Track industry and marketing developments, reporting findings to all stakeholders.
- Track and report regularly on campaign performance across digital, social, PPC/SEO, partnerships and visitor acquisition activity, identifying successes and opportunities for improvement.
- Manage and track agreed marketing spend for the brands.
- Maintain clear oversight of all campaign activity and delivery stages to ensure smooth and effective execution.
- Work closely with the Event Managers and sales team to support exhibitor acquisition, retention and lead generation opportunities.
- Work closely with the Event Managers to support on individual projects.
- Use campaign performance, audience insights and market data to continuously optimise marketing activity and drive commercial results.
- Work with Data Team to optimise the health and performance of both visitor and exhibitor databases, including new data builds, warm up campaigns and growth areas.
Skills
- Previous B2B exhibition or event marketing experience is essential.
- A strong understanding of digital systems, best practices, and measurement tools.
- Comprehensive knowledge of how to use and write copy for digital platforms.
- Good experience of using digital platforms to build emails, website pages etc.
- Ability to deliver quality work in a fast paced, high-volume, deadline driven environment.
- Capable of managing a full campaign from start to finish.
- Confident in managing multiple projects under tight deadlines and accommodating rapid changes.
- Ability to multitask numerous projects throughout the event cycle.
- A team player that is happy to collaborate on projects with others.
- Great time management and organisational skills.
- Strong marketing experience working on a multifaceted campaign covering all elements of the marketing mix.
- Strong analytical mindset with the ability to interpret campaign data and turn insights into actionable recommendations.
- Confident communicator in all mediums – written, face-to-face & on the phone.
- Keen eye for detail and strong copywriting skills.
- Strong Microsoft Office Skills required.
- Creatively minded with a passion for discovering new ways to approach the marketing requirements of the events.
Montgomery Group is a well-established, ethical, collaborative and empowering company. We are driven to maximise each and every employees’ potential through empowerment, collaboration and adopting a growth mindset resulting in high performing, tight knit teams who relish coming to work. We are performance led with a strong focus on growth. Importantly, we are purpose-driven, adhere to our values no matter what, and as a family business care about the people and communities that we serve. At Montgomery your achievements will be recognised and celebrated.
The central London, dog friendly offices are close to the bustle of Oxford Street & Marylebone High Street with access to the private gardens in Manchester Square. Hybrid working is offered to all applicants with a minimum of at least 3 days in the office, Monday, Tuesday and Thursday. Core hours are 9-5pm, flexibility outside these hours will be required to suit the needs of the business. We are an equal opportunity employer and are committed to diversity. We welcome applications from candidates with disabilities, providing they meet the minimum requirements of the job role. Sadly, the office building is currently not wheelchair friendly.
At Montgomery Group we recognise that women are less likely than men to apply for a role if they do not have experience in all the areas mentioned in the job description. The list above is indicative, we would still welcome your application even if you feel you don’t have experience in all the listed areas but think that you could do the job.
OUR PURPOSE: To serve our world, nurturing relationships and developing opportunities
OUR VISION: To be our communities’ long term strategic partner throughout the year, creating opportunities for them to connect, transact and engage with the right people to achieve success
OUR VALUES: Ethically Commercial, Growth Mindset, Embrace Collaboration, Empowerment
BENEFITS:
- Charity volunteering days
- Company away days
- Corporate gym membership
- Cycle to work scheme
- Dog-friendly office
- Flexible working hours
- Fundraising matching scheme
- Hybrid working
- Increased maternity & paternity benefits
- Lunchtime speaker programme
- Mentorship programme
- Monthly social events
- Pension and 8 x death in service payment
- Season ticket loans
- Wellness weeks
Marketing Manager – IFE, IFE Manufacturing, SFFF in London employer: Montgomery Group
Contact Detail:
Montgomery Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – IFE, IFE Manufacturing, SFFF in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events, on LinkedIn, or even through mutual contacts. The more people you know, the better your chances of landing that Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table, especially for those high-stakes events like IFE.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Montgomery Group, and express your interest in working with them. You never know what opportunities might arise!
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools. This shows you're committed to growth and can adapt to the fast-paced world of event marketing, which is crucial for success in roles like this.
We think you need these skills to ace Marketing Manager – IFE, IFE Manufacturing, SFFF in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in exhibition marketing and campaign management, as this will show us you’re the right fit for our team.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful campaigns you've managed. We love seeing quantifiable results, so if you’ve boosted visitor attendance or exhibitor ROI, let us know!
Be Authentic: We want to get to know the real you! Use your own voice in your application and let your passion for marketing shine through. This helps us see how you’d fit into our collaborative culture.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our website. It’s the easiest way for us to keep track of your application and ensures it gets to the right people!
How to prepare for a job interview at Montgomery Group
✨Know Your Events Inside Out
Before the interview, make sure you research the International Food Event, IFE Manufacturing, and the Speciality & Fine Food Fair. Understand their unique selling points, target audiences, and past successes. This will show your genuine interest and help you discuss how you can contribute to their growth.
✨Showcase Your Campaign Management Skills
Prepare specific examples of successful marketing campaigns you've managed in the past. Highlight your role in planning, executing, and evaluating these campaigns, especially in a B2B exhibition context. Be ready to discuss how you achieved visitor acquisition targets and maximised ROI for exhibitors.
✨Demonstrate Team Collaboration
Since this role requires strong team collaboration, think of instances where you've worked effectively with others. Share how you’ve supported junior team members or collaborated with different departments to achieve common goals. This will illustrate your ability to thrive in a fast-paced environment.
✨Be Data-Driven
Familiarise yourself with key metrics and tools used in digital marketing. Be prepared to discuss how you've used data to optimise campaigns and drive results. Showing that you can interpret campaign performance and turn insights into actionable recommendations will set you apart.