At a Glance
- Tasks: Drive engaging email campaigns and analyse performance to boost brand loyalty.
- Company: Montane Ltd creates innovative outdoor gear for extreme sports enthusiasts.
- Benefits: Enjoy flexible hours, remote work options, and generous discounts on products.
- Other info: Based in Northumberland, this role offers a chance to impact customer experiences.
- Why this job: Join a passionate team that values diversity and innovation in the outdoor industry.
- Qualifications: 2-3 years in digital marketing or CRM; experience with email platforms is essential.
The predicted salary is between 30000 - 42000 £ per year.
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Direct message the job poster from Montane Ltd
For over 30 years Montane has become famous for its innovative, lightweight, breathable clothing and equipment for endurance sports and outdoor activities in extreme environments. Montane specialises in creating technical outdoor clothing, backpacks and accessories, where design and performance are of the highest quality. We have a friendly, dynamic, and ambitious team motivated by a love of the outdoors and with a passion for producing exceptional products. Based in the North East of England. We are represented in many territories around the world and have a head office in Northumberland, a showroom in the Lake District and a showroom in Munich.
About the Role:
We are looking for someone with a passion for digital communication, and a knack for driving results through compelling, engaging email campaigns. The ideal candidate will play a vital role in developing, executing and analysing our email marketing initiatives to engage and grow our audience, and nurture prospective consumers to build strong brand loyalty.
Responsibilities:
- Oversee day-to-day execution of marketing campaigns in line with the Marketing and D2C commercial calendar.
- Support the planning and delivery of automated customer journeys including our welcome, abandoned basket and sunset flows.
- Work with the wider D2C team to segment audiences and deliver personalised emails and retention programmes.
- Monitor CRM performance, providing insights and recommendations to improve engagement and retention.
- Assist Digital & Ecommerce Manager in optimising the D2C website to enhance user experience, conversions, and repeat purchases.
- Track and report on KPIs across digital campaigns, ensuring activities align with sales and growth targets.
- Collaborate with cross-functional teams (sales, product, customer service) to ensure seamless customer journeys.
- Stay updated on digital trends and emerging CRM tools to drive innovation within the department.
Skills and Experience:
- At least 2–3 years’ experience in a digital marketing, CRM, or e-commerce role (wholesale or retail background a plus).
- Confident in CRM and email marketing platforms, and CMS (e.g. Shopify, Klaviyo, or similar).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Experience with digital reporting channels is desirable.
- Understanding of D2C strategies and customer lifecycle management.
- Knowledge of outdoor performance wear products and consumer behaviour; personal interest or experience in outdoor sports/activities is an advantage.
- Excellent communication and organisational skills, with strong attention to detail.
- A proactive mindset with the ability to manage multiple projects simultaneously.
- Team player, taking part and working as a team to deliver the best results.
- A willingness to listen to feedback and learn new skills to create the best customer service experience of the brand.
Our Values
Our Values bring our team together, they are our shared beliefs, they define our culture and shape the way we approach our work.
ALL IN
No half measures
>Passion, commitment, a collective belief that it can be done.
PURSUE PERFECTION
Deliver beyond expectations
PRESENCE NOT NOISE
Prioritise the things that matter
>Add value, create clarity, build trust.
THINK LONG TERM
Considered, responsible choices
>Build our brand, protect our playground.
- Friendly and Supportive Team
- Health Cash Plan
- Mental Health and Wellbeing Support
- Cycle Scheme
- 25 Days Holiday Plus Bank Holidays, Increasing with Length of Service
- Holiday Carry Over Days
- Core Hours and Flexible Start and Finish Times
- Work From Home Days
- Generous Discounts on a Wide Range of Products and Brands
The outdoors is everyone’s playground
At Montane we are ‘All In’, we are passionate about encouraging diversity, inclusion, and equal opportunities. Everyone has a part to play, and each person contributes to our success. The diverse backgrounds, experience and commitment of our team members enables us to keep innovating and pushing boundaries through our brand and product.
Location: Northumberland
Salary: Competitive, dependent on experience
Contract: Permanent, Full Time
Closing Date: 7 th September 2025
Please Note: If a good volume of suitable applicants is received, this vacancy might close before the date advertised, therefore please apply as soon as possible if you are interested in the role.
No Agencies Please
Seniority level
Seniority level
Mid-Senior level
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Employment type
Full-time
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#J-18808-LjbffrCRM and Digital Executive in Ashington employer: Montane Ltd
Montane Ltd is an exceptional employer that fosters a friendly and dynamic work culture, driven by a shared passion for the outdoors and a commitment to producing high-quality technical outdoor clothing. Located in the beautiful Northumberland region, employees enjoy flexible working hours, generous holiday allowances, and opportunities for personal and professional growth, all while being part of a team that values diversity and innovation. With a focus on employee well-being and a supportive environment, Montane is dedicated to helping its staff thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land CRM and Digital Executive in Ashington
✨Tip Number 1
Familiarise yourself with Montane's products and values. Understanding their commitment to quality and innovation in outdoor gear will help you align your passion for digital communication with their brand ethos during any discussions.
✨Tip Number 2
Showcase your knowledge of CRM tools and email marketing platforms relevant to the role, like Klaviyo or Shopify. Being able to discuss specific features or strategies you've used in past roles can demonstrate your expertise and readiness to contribute.
✨Tip Number 3
Prepare to discuss how you would approach audience segmentation and personalisation in email campaigns. Having a few ideas ready on how to engage Montane's target customers can set you apart as a proactive candidate.
✨Tip Number 4
Network with current or former employees of Montane if possible. Gaining insights into the company culture and team dynamics can help you tailor your approach and show that you're a great fit for their friendly and ambitious team.
We think you need these skills to ace CRM and Digital Executive in Ashington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, CRM, and e-commerce. Emphasise any specific achievements related to email campaigns or customer engagement that align with Montane's values.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for outdoor activities and how it relates to the role. Mention your understanding of D2C strategies and how you can contribute to Montane's mission of building brand loyalty.
Showcase Analytical Skills:In your application, provide examples of how you've used data to drive marketing decisions. Highlight any experience with CRM platforms and how you've improved engagement through analytics.
Align with Company Values:Familiarise yourself with Montane's core values and reflect them in your application. Show how your personal beliefs and work ethic align with their commitment to passion, perfection, and long-term thinking.
How to prepare for a job interview at Montane Ltd
✨Show Your Passion for the Outdoors
Since Montane is all about outdoor activities, make sure to express your personal interest in outdoor sports or experiences. Share stories that highlight your enthusiasm for the outdoors and how it aligns with the company's values.
✨Demonstrate Your Digital Skills
Be prepared to discuss your experience with CRM and email marketing platforms like Shopify or Klaviyo. Bring examples of successful campaigns you've executed and be ready to explain the strategies behind them.
✨Highlight Analytical Abilities
Montane values data-driven decision-making. Be ready to talk about how you've used analytics to improve engagement and retention in previous roles. Prepare to discuss specific KPIs you’ve tracked and the insights you derived from them.
✨Emphasise Team Collaboration
As a team player, it's important to convey your ability to work collaboratively. Share examples of how you've successfully collaborated with cross-functional teams to enhance customer journeys and achieve common goals.
